It has been announced that E3 2023, or the Electronic Entertainment Expo, is returning. The expo will happen at Los Angeles Convention Center from June 13–16, 2023. After being the yearly highlight of the gaming industry for so long, E3 2023 has seen its significance dwindle. As other conventions have stepped up to fill the void, we think it still has its own place.
Even though there are already dozens of virtual and real-life gaming events taking place every year. You may ask what is different about this one. Well, the trade expo is now using a new strategy to get fans excited again and get big advertisers to sign on.
What to expect from E3 2023?
ReedPop, an exhibition company, will help put on next year’s exhibition. ReedPop puts on some of the biggest entertainment trade shows in the world, like the Penny Arcade Expo (PAX), New York Comic-Con, and Star Wars Celebration. According to GameIndustry.biz, the E3 2023 will be a mixed business and fan convention.
On the first two days, only people who work in the industry will be able to attend. On the third day, there will be events for both professionals and fans. The fourth day, only fans will be able to attend. The E3 app allows guests to schedule in-person meetings; media materials are emailed directly to industry professionals before and during the event, and smaller publishers now have more opportunities to display their games in the expo’s Concourse Hall.
Why was E3 delayed?
E3 has blamed the pandemic for its event planning problems over the previous several years, although the strains were already there before the worldwide lockdown orders were implemented. Since 2019, both Sony and Electronic Arts have skipped E3 in favor of in-house conventions. But E3’s continued importance and significance are unquestionable. Despite a lackluster 2021 event and a saturated industry people are excited to see what it has in store.
Here is a quote from ESA president and CEO.
“We are thrilled to bring back E3 as an in-person event with ReedPop, a global leader in producing pop culture events. The past three years have confirmed that E3 convenes our industry like no other event. ReedPop brings world-class talent and a keen understanding of the video game industry, which will serve to enhance the E3 experience for years to come.”
Stanley Pierre Louise
Conclusion
The prolonged period of dormancy of E3 over the previous few years was noticeable. It provided ample time for the development of alternative exhibitions. If it wants to keep its prestige, E3 2023 needs to be successful at being both a trade fair for industry insiders and a celebration of forthcoming releases for fans. For more enquires use this email address.
In other and nearing news we have TwitchCon 2022. Eklipse is definitely going to be there for your entertainment so check the details here.
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