6 proven steps for TikTok growth strategy

So you are thinking of starting a TikTok account. Here’s one thing you need to know: starting a TikTok account requires as much patience, dedication, and research as other ventures. When you build something, you need to be patient and knowledgeable regarding the basics. In today’s article, I will give you 6 tips for developing a solid TikTok growth strategy.

Before you start your TikTok account, you need to do your research and come up with the right content plan. The following tips and strategies will guide you through your journey. Anyone can make a TikTok account but only a few can make it big. Read the following guide to find the TikTok growth strategy for your content.

Top 6 tips for developing a strong TikTok growth strategy

Here are some proven strategies for building and growing your TikTok account:

1. Understand your niche

Best TikTok Dances of 2020 So Far | Time
Source: TIME

The first thing that you need to do before you make your TikTok account is to identify your niche. Having a specific niche will help you manage your content on TikTok. This way you will know what sort of videos you need to put on your account. Here are some of the most popular TikTok niches:

  • Humor/skits
  • Fitness
  • Dance
  • Educational
  • Tech
  • Singing
  • Cooking
  • Arts and crafts

Don’t be discouraged if you don’t find your preferred niche in these examples. These are merely examples and you can go for unique niches. Though you shouldn’t limit yourself to one niche, don’t be afraid of thinking out of the box. You can broaden your niche which will help you attract a larger audience.

2. Understand your audience

When you select a niche, your primary audience will automatically be selected. You need at least three kinds of audiences for your TikTok videos. Don’t cater to a specific community of audience, you need to be broader than that so your channel can grow in the long term. When you pick a niche, you will understand what sort of audience you will attract.

The Most Important TikTok Facts Marketers Need to Know | Socialbakers
Source: Social Bakers

For instance, Gen z is heavily invested in popular TikTok trends like dancing, skits, and fitness. If you are going with that niche, you will know what sort of audience you will cater to. Once you start posting content on TikTok, you can find out the details about your audience using TikTok analytics.

The analytics tool will give you relevant data such as their location, the time they watch your video, their age, sex, etc. This will help you understand your audience.

3. Take inspiration from existing TikTok accounts

You can’t go far without inspiration. You need to learn from the best. Start following relevant TikTok content creators and learn from their TikTok content strategies. For instance, if you want to be a Fitness content creator on TikTok. If you love their content and find yourself keep coming back to their TikToks, you need to ask yourself the following questions:

  • What sort of things do they do that make their content so engaging?
  • Can you apply those things to your own content strategy?

When you learn from the best, you will know what you need to do and what not to do. Watch all their TikToks and determine your own content strategy.

4. Learn the right kind of editing for TikTok

Even though these are the basics, you still need to give them attention. Learning the right kind of editing will help you optimize your content. Here are the basics you need to keep in mind when you record your TikTok video:

  • The aspect ratio (needs to be vertical or 9:16)
  • The video should follow the time limit so it doesn’t abruptly cut off your content
  • The audio should be in sync with the video

These are the basic rules that every TikToker needs to follow to make their videos acceptable. But you don’t want your videos to just be acceptable. What are the other things TikTokers do to take their editing game to the next level? Smooth transitions, brilliant slow-mo effects, filters, music, and sound effects.

Tiktok Transition GIFs - Get the best GIF on GIPHY
Source: Giphy

All of these are slightly advanced and it will take a while before you learn to use them. However, all of it will be worth it. Your TikTok editing will differentiate you from other creators who simply don’t put as much effort into their editing game. Not everything is skill-based, sometimes all that matters is whether you put in the effort to go the extra mile.

5. Learn to use hashtags

You need hashtags to categorize your content and signal the algorithm to show your videos to the desired audience. If you are active on other social media platforms such as Facebook and Instagram, you will already know how hashtags work. You must have used hashtags already in your posts.

When you post your TikTok videos, you need to attach some relevant hashtags to that video. Do your research and find relevant hashtags for your video. This will increase traffic to your TikTok video. Though, when you start using hashtags in your TikTok video, you need to be mindful of the quantity of the hashtags.

Don’t overstuff your TikTok video with hashtags. Remember that you don’t make videos just for the algorithm but also for the audience.

6. Be patient

Remember that Rome wasn’t built in one day. Everything takes time and you need to be patient. You might get your first viral TikTok video after months and it’s fine. We all start making mistakes. You need to focus on improvement in the long term. With each video, you need to up your game, identify your mistakes, and get closer to your audience’s needs.

Once you understand what your audience loves, you will be able to come up with videos that gather a lot of traffic on TikTok. But for that, you need to be patient and focus on improvement.


So these were 6 proven tips for developing a strong TikTok growth strategy. Don’t be afraid of experimentation and out-of-the-box thinking if it’s beneficial. You need to do your research before you start your TikTok career so don’t skip that. I wish you good luck!  

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