Crafting social media posts for different platforms can be challenging, especially when each platform has its own character limit. Knowing the ideal character count for your social media content can improve your chances of engaging your audience. To help you out, we’ve put together a guide on social media character limits and ideal post lengths. Let’s dive in!
Facebook has a consistent character limit for all ad types, except for carousel ads and in-stream video ads. The headline can have up to 40 characters, the body text can have up to 125 characters, and link descriptions are limited to 30 characters (20 for carousel ads and in-stream video ads).
For regular Facebook posts, you can write up to 63,206 characters. However, shorter posts tend to perform better on Facebook. According to a BuzzSumo analysis, the ideal post length is around 50 characters or fewer, as these posts tend to get the most engagement.
Keep in mind that the ideal length may vary depending, so it’s worth experimenting with different post lengths to find what works best for your audience.
In addition to posts and ads, Facebook also has character limits for usernames, page descriptions, and comments. Usernames can be between 5 and 50 characters, page descriptions are limited to 255 characters, and comments can have up to 8,000 characters.
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Moving on to Instagram, the character limits for ads are similar to those on Facebook. The headline can have up to 40 characters, the body text can have up to 125 characters, and link descriptions are limited to 30 characters.
When it comes to Instagram captions, you have a limit of 2,200 characters, but it’s important to note that only the first 125 characters will be visible initially. Quintly’s analysis suggests that captions between 1 and 50 characters tend to drive more interactions.
However, longer captions may work well for informative or educational posts. You can also use up to 30 hashtags per post on Instagram, but using fewer hashtags (between 1 and 10) tends to generate more interactions overall.
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YouTube
YouTube, primarily a video platform, still has a few text fields with character limits. Video titles can have up to 100 characters, YouTube descriptions can have up to 5,000 characters, playlist titles can have up to 150 characters, and YouTube tags have a total limit of 500 characters.
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Conclusion
In the dynamic world of social media, crafting engaging posts can be a challenge due to platform-specific character limits. This guide has demystified these limits, offering insights into ideal post lengths.
Remember, every word counts in social media. Craft your content wisely for maximum impact and audience engagement. Happy posting!
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