The Best Time to Post on TikTok in 2024

If you’re looking to maximize your reach, engagement, and follower count on TikTok, it’s essential to understand the best times to post. With millions of users vying for attention on the platform, timing can make all the difference in getting your content noticed. Whether you’re a content creator or a marketer, knowing when to share your videos is crucial for success.

Best Time to Post on TikTok Today (2024)

Based on extensive analysis of TikTok posts, certain days and times stand out as optimal for posting. Here are the best times to post on TikTok by day of the week:

  • Monday: 6 am, 10 am, 10 pm
  • Tuesday: 2 am, 4 am, 9 am
  • Wednesday: 7 am, 8 am, 11 pm
  • Thursday: 9 am, 12 pm, 7 pm
  • Friday: 5 am, 1 pm, 3 pm
  • Saturday: 11 am, 7 pm, 8 pm
  • Sunday: 7 am, 8 am, and again at around midday

It’s important to note that these times are based on Eastern Standard Time (EST). For those with global audiences or followers in different time zones, it’s crucial to adjust posting times accordingly. The goal is to align with peak activity periods when most of your audience is online and engaged.

Determining the Best Time to Post on Tiktok in 2024

When determining the best time to post on TikTok for your specific audience or brand account:

  • Use social media management tools like Hopper HQ or TikTok Analytics to gain valuable insights into your followers’ activity patterns.
  • Consider factors such as location and user behavior when deciding on an optimal posting schedule.
  • Experiment with different posting times and track engagement metrics to refine your strategy over time.

Understanding the nuances of timing and user behavior on TikTok can significantly impact your content’s performance. By strategically scheduling your posts during peak engagement periods for your audience, you can increase visibility and reach more users with your videos.


Finding the best time to post on TikTok requires a deep understanding of your specific audience’s activity patterns. By aligning with peak activity periods for your target audience, you can enhance your content’s visibility and connect with more users effectively.

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