Managing an Instagram account is no easy feat. It requires posting at the right time, engaging with followers, and constantly coming up with new ideas to beat the algorithm. If you’re in need of some inspiration to refresh your Instagram marketing, here are some fresh Instagram posts ideas to try for spicing up your account.
These Instagram posts ideas cover different types of content, including in-feed posts, Stories, Live videos, and IGTV. Implementing some of these ideas will help keep your audience engaged and active. Let’s try it!
1. Give Your Audience a Mind Break with a Puzzle
Instead of posting the usual photo, create a puzzle that makes your audience pause and think. Casper, a mattress company, does this by using cute graphics and animation to post puzzles in their feed and Stories. There’s no prize for solving the puzzle, but it encourages engagement and reflects Casper’s value of relaxation.
2. Take on a Recurring Challenge
Create a daily, weekly, or monthly challenge for your audience to participate in. Summer, a houseplant influencer, challenged herself to post one video a day about a plant in her collection. For brands, this could be a photo challenge that encourages your audience to post their take on the challenge.
3. Write a Caption First, Then Find the Photo
Challenge yourself to write captions first and then find or create a photo that matches it. Oatly, a brand known for its strong online voice, does this by creating captions that are pithy and meandering in tone. When your copywriting is strong, you can use it to create a photo that matches the caption.
4. Combine a Photo Essay with a Link in Bio
Use a gallery post to create a photo essay and provide a link in your bio for those who want to read the full piece. The New York Times does this by pulling quotes from an article on sexual assault in the military and providing a link to the full piece. This is a great way to repurpose existing content and drive traffic to your website or blog.
5. Add Product Teasers
Instead of directly announcing a new product, use Stories and posts to build anticipation. Pressed Juicery does this by using a photo of ingredients to tease their new drink. You can also collaborate with influencers or use interactive features like polls or question stickers to create engagement.
6. Run a Flash Sale in Stories
Take advantage of the disappearing nature of Stories by using them for flash sales. This creates a sense of urgency and encourages customers to make a purchase. You can apply this to limited stock products, giveaways, or quick discounts.
7. Interview on Stories
Use Stories to conduct Q&A interviews with guests and involve your followers by asking for their questions. Domino Magazine does this by featuring designers and answering questions in a casual video format. This builds anticipation and engagement with your audience.
8. Broadcast Instructional Live Videos
Change up expectations by doing an instructional Live video. This allows you to answer questions from your audience and provide interactive content. Smitten Kitchen does this by broadcasting the making of a recipe.
9. Add Stickers to Your Posts
Stickers and collages aren’t just for Stories. Add fun stickers and graphic overlays to your feed posts to make them stand out. Ciera uses A Design Kit to add stars to her photos, adding a touch of whimsy.
More on Eklipse Blog >> 5 Creative Instagram Post Ideas for Content Creators
With these post ideas, you can keep your Instagram account fresh and engaging. Don’t be afraid to try new types of content and experiment with different formats. Remember to stay true to your brand and keep your audience’s interests in mind.
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