We are now in the era of social media content creators. It used to be a hobby, but now it’s a legitimate career path. Brands of all sizes and industries want to be a part of the creator economy, which has created new roles within social media teams. If you want to enhance your social strategy with a social media content creator, here’s what you need to know.
What’s a social media content creator?
A social media content creator is someone who creates and shares content on social media platforms to educate or entertain their audience. They focus solely on building and understanding their audience on social media, which gives them a unique understanding of what works on their preferred networks.
Content creator vs social media manager: what’s the difference?
While there is some overlap between social media content creators and social media managers, they are not the same. Content creation is one of many responsibilities that a social media manager may have. Social media management includes community management, online reputation management, analytics and reporting, strategic planning, and team management. Adding video and graphic production to the list can create an unsustainable workload, which is why social media managers and content creators make a great team.
The apps social media content creators use the most
Social media content creators often maintain a presence across multiple social media networks. Each network has its own engagement advantages, so being present on multiple networks allows creators to grow and connect with their audience as trends evolve. For example, a creator may use TikTok for popularity, Instagram for appearances and collaborations, YouTube for long-form video content, Twitter for thoughts and observations, and Twitch for video game streams. This is beneficial for marketers who want to collaborate with creators across multiple networks.
Social media content creator jobs
If you’re interested in hiring a social media content creator, there are a few options available. You can hire an in-house creator, work with an agency that employs creators, or contract a freelance content creator. Each option has its pros and cons, but regardless of which one you choose, it’s important to let the creators focus solely on content creation. The role of a content creator involves various production duties and creative ideation, so adding too many additional responsibilities can overwhelm them.
How brands can collaborate with social media content creators
There are many ways brands can partner with social media content creators to achieve their social media goals. Working with creators who understand trending topics and can quickly adapt to social media moments is crucial for maintaining brand relevance. Developing a collaborative and on-brand process with creators is essential. It’s also important to prioritize diversity and inclusion in brand partnerships and trust the creators’ creative freedom and unique voice.
Ready to hire a social media content creator?
If you want to stay relevant in the ever-changing world of social media, hiring a social media content creator may be the solution for you.
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A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends