Over the past year, TikTok has emerged as a hub for engaging, creating, and connecting through gaming content. With over 3 trillion views on gaming content in 2022, TikTok has become a platform where diverse audiences share new stories, discover games, and influence cultural trends within the gaming community.
In line with this growth, TikTok has introduced its first-ever “What’s Next: Gaming Trend Report” to provide insights into new consumer behaviors and shifts in gaming culture on the platform. Keep reading to learn more!
What is What’s Next: Gaming Trend Report?
What’s Next: Gaming Trend Report is an extension of TikTok’s annual What’s Next Trend Report. This comprehensive report explores emerging consumer behaviors and trends in gaming culture on TikTok, providing valuable insights for brands seeking to connect with the platform’s engaged gaming community.
The report distills key community insights into actionable takeaways and data-driven trend analysis, empowering businesses to effectively leverage TikTok’s gaming landscape for growth.
You can access the report directly from TikTok website.
Gaming audiences on TikTok are not just passive consumers of content; they are active creators who bring gaming to life in their unique ways. This trend is reflected through fan edits, animations, cosplay, and other creative expressions that drum up hype and awareness for beloved game titles. Additionally, technologies like voice filters and AR effects make it easier for users to blur the lines between in-game universes and real-life scenarios.
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Making Space for Joy
TikTok’s gaming community embraces humor and relatable content that highlights the joys of being a gamer. Gamers on TikTok connect and share ideas, making space for playful ideation that unlocks creative opportunities. The platform inspires meaningful joy and a sense of belonging among diverse audiences by showcasing that there’s no right or wrong way to be a “gamer.”
The magic of TikTok lies in passionate subcultures where different interests collide. For gamers, this means endless inspiration through community challenges and creative modes. Gaming has become a broader lifestyle or aesthetic on TikTok, unlocking crossover opportunities with diverse interests such as fashion, home decor, food, etc.
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In conclusion, brands have an opportunity to engage with the vibrant gaming community on TikTok by leveraging these key trend forces. By understanding emerging behaviors and interests within the gaming culture on TikTok, businesses can create successful gaming content that resonates with diverse audiences.
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A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends