25 Essential TikTok Statistics for Content Creators in 2023

TikTok is becoming very popular, especially among young people, making it important for brands. Looking at important TikTok numbers can help brands plan how to advertise and find their best audience.

Source: Allstar.id
  1. TikTok outstripped Instagram as the most-downloaded app in Q1 2022.
  2. TikTok ranks as the highest-grossing non-game app, amassing $821 million in consumer spending.
  3. 34% of adults view TikTok unfavorably, while 37% hold a favorable opinion.
  4. TikTok secures the fourth position among top free apps on the Apple Store.
  5. TikTok boasts over 1 billion monthly active users.
  6. The United States commands the largest TikTok audience, with 113 million monthly unique users.
  7. Gen Z favors TikTok over Instagram.
  8. The most-followed TikTok user is @khaby.lame.
  9. TikTok remained the most-downloaded mobile app throughout 2022.
  10. Kids spend 62% more time watching TikTok videos than on YouTube.
  11. 29% of users engage with the app daily.
  12. The average user dedicates 95 minutes per day to TikTok.
  13. Users collectively spend 19.6 hours on TikTok per month.
  14. 25% of TikTok’s U.S. user base falls within the 10-19 age group.
  15. Women constitute 54% of TikTok’s users.
  16. The top three countries with the highest TikTok user bases are the U.S., Indonesia, and Brazil.
  17. A mere 18% of marketers are currently utilizing TikTok.
  18. Bytedance, TikTok’s parent company, raked in $38.6 billion in ad revenue.
  19. TikTok’s ad revenue was projected to surge by 26% in 2022.
  20. TikTok leads in engagement with an average rate of 4.25%.
  21. TikTok’s engagement rate is on a declining trend, dropping by 28% annually.
  22. TikTok influencers enjoy an average engagement rate of 15.86%.
  23. Remarkably, 55% of TikTok users have made purchases after encountering a brand on the app.
  24. Half of TikTok users have made a purchase after watching a TikTok Live session.
  25. Macro-influencers charge between $151-793 per post.
  26. Noteworthy brands on TikTok include TikTok itself, Netflix, and the NBA.

More on Eklipse Blog >> 5 Best AI TikTok Video Generators: Create More Content Instantly


Use these TikTok stats to shape and improve how you use this growing platform, especially designed for people creating content.

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