How Long Are TikTok Videos? Best TikTok Video Length (2023)

How long are TikTok videos? If you’re a streamer who wants to promote your content on TikTok, you must have wondered about the ideal video length for viewers.

TikTok, the popular social media platform, started with short, snappy 15-second videos, but it has evolved over time to accommodate longer and more diverse content.

Now, we’ll explore the best TikTok video length recommendation in 2023 so your streaming content can gain more attention.

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How Long Are TikTok Videos Recommendation in 2023? (Explained)

TikTok has a significant purpose for streamers and content creators enthusiasts. However, TikTok nowadays is apparently not using the popular “15 seconds rule.”

Instead, the best length of TikTok videos recommended is 60 seconds. This change allowed users to tell richer stories, explore various concepts, and showcase their talents more effectively.

The Power of One Minute

The 60-second format opened up new possibilities, and users leveraged it to create educational content, cooking demonstrations, tutorials, and informative lessons.

The concise and fun presentation style made it easy for viewers to learn and enjoy the content. This recommended length is also still comfortable compared to other longer video platforms like YouTube.

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A Glimpse into the Future of TikTok Long Video Recommendation

How To Speed Up Video on TikTok
Source: Simon Tutorial

The excitement doesn’t end here. TikTok has announced that it will be increasing the video length to 3 minutes.

While this change will initially be available to larger profiles and influencers, it is likely to be rolled out to all users eventually. The extended duration will give creators even more room to express themselves and share their skills and knowledge.

Digital experts speculate that the 3-minute length might be ideal for ads, leading to increased investment from the marketing sector. As TikTok continues to expand, it will attract more creative individuals who will share their hacks, tips, and captivating content with the world.

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How Long Are TikTok Videos: The Choice is Yours!

Despite the extended video duration, creators need not feel pressured to produce longer content.

Shorter videos will continue to be popular, as audiences often prefer concise and engaging content. The coming weeks will reveal how users respond to the new feature and whether it leads to any changes in the platform’s visual format.

Some sources hint at the possibility of horizontal videos being introduced on TikTok, but the jury is still out on whether this will happen. TikTok’s unique vertical video format has been integral to its identity, and any changes will be carefully considered to preserve the platform’s essence.


1. Can I still create 15-second videos on TikTok?

Absolutely! While TikTok is expanding the video duration to 3 minutes, shorter videos will still have their place and are likely to be preferred by many users.

2. Will the new video length affect the algorithm’s behavior?

TikTok’s algorithm will continue to showcase content based on its engagement and relevance to users. The impact of longer videos on the algorithm’s behavior remains to be seen.

3. How can I make my TikTok videos stand out?

Focus on creating engaging, entertaining, and authentic content that resonates with your audience. Experiment with different formats and stay consistent with your style.

4. Can I edit my TikTok videos within the app?

Yes, TikTok offers built-in video editing tools to enhance your content. From filters to effects and text overlays, you can customize your videos directly within the app.

5. What’s the best time to post TikTok videos?

The best posting times vary depending on your target audience’s location and behavior. Experiment with different posting times and analyze the engagement metrics to find the optimal schedule for your content.

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The introduction of longer videos on TikTok offers exciting possibilities for storytelling and creativity. As you embark on your TikTok journey, remember that the choice of video length is ultimately yours.

Whether you opt for short, snappy content or explore the extended format, what matters most is creating content that resonates with your audience. Good luck!

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