How Much Do Instagram Influencers Make in 2023?

Ever noticed that numerous popular streamers are producing content on Instagram, too? Well, social media platform like Instagram open greater popularity for streamers to become influencers and get extra earnings alongside their live streaming on Twitch or Kick. This makes many people wonder: How much do Instagram influencers make in 2023?

If you’re asking the same question, come take a look at our complete answer on the total earnings of Instagram influencers in 2023. This sum of payment will definitely ignite your desire to grow your channel and enhance your popularity on IG too!

How Much Do Instagram Influencers Make Based on Followers?

how much do Instagram influencers make
Source: Clipshamp

Instagram influencer earnings are shaped by follower count, engagement, niche, and brand partnerships. Here’s a breakdown:

1. Nano-Influencers (Below 1000 Followers)

Nano-influencers typically earn through product collaborations and may receive freebies in exchange for exposure.

2. Micro-Influencers (1,000 – 10,000 Followers)

Earnings range from $50 to $250 per sponsored post, influenced by engagement and niche.

3. Mid-Tier Influencers (10,000 – 100,000 Followers)

Earning potential varies between $100 and $250, with factors like engagement and brand relationships.

4. Macro-Influencers (100,000 – 1,000,000 Followers)

Earnings range from $1,000 to $5,000 per post, depending on brand partnerships and influencer impact.

5. Mega-Influencers (1,000,000+ Followers)

Earnings can exceed $25,000 per post, driven by negotiation skills and brand budgets.

More on Eklipse Blog >> How To Get Paid For Reels On Instagram

How Do Instagram Influencers Make Money?

Source: Later

The earnings of Instagram influencers vary greatly, spanning from $50 per post to an astounding $2 million. Furthermore, influencers can receive payment through multiple methods, including:

1. Earnings Through Sponsored Posts

Sponsored posts serve as the backbone of influencer monetization on Instagram. They offer a simple way to earn money and build brand partnerships. These posts showcase products provided by advertisers and are typically compensated at a flat rate, sometimes more.

However, limitations exist. Influencers must safeguard their reputation by vetting brand partnerships, and over-posting risks follower disengagement.

More on Eklipse Blog >> How to Make Money Gaming: A Comprehensive Guide

2. Instagram Affiliate Marketing Earnings

Affiliate marketing offers another revenue stream for influencers. By sharing custom affiliate links, influencers earn a percentage of sales or other metrics like impressions. Links are strategically placed in posts, stories, or bios.

Tools like Instabio streamline link management. Earnings vary from 5% to 50% per sale. For example, an influencer with 10k followers, promoting a $100 product with a 10% commission, can earn $500 from 50 sales.

3. Profits from Selling Merch

Influencers generate income through personalized merch, encompassing apparel, accessories, and more. Costs involve materials, labor, and design.

For instance, selling 100 t-shirts at $20 each with a production cost of around $4 yields $1600. Print-on-demand services alleviate inventory management.

4. Instagram Reels Earnings

Instagram Reels, despite a challenging monetization model, offer value. They average around $1000 per ten million views through Reels Play Bonuses, funded by Instagram.

While not a primary income source, Reels help grow followers and indirectly bolster earnings by attracting new audiences.

More on Eklipse Blog >> Instagram Reels vs TikTok: The Best Choice for Streamers


We have learned how much do Instagram influencers make in 2023. Keep in mind that the earnings of Instagram influencers are shaped by diverse strategies. From sponsored posts and affiliate marketing to merch sales and Reels, influencers employ a mix of tactics to maximize their earnings and maintain their audience’s engagement. Hope this information is beneficial!

Boost Your Streaming Presence in Social Media with AI Highlights

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

%d bloggers like this: