How Much Does Instagram Pay for 1K Followers in 2023?

Instagram, just like other social media platforms, is known to provide payment to influencers with thousands of followers. This leaves many people wondering, how much does Instagram pay for 1K followers in 2023?

Apart from live streaming accounts on platforms like Twitch, YouTube, and TikTok, you can also generate income from Instagram, especially if your gaming profile has 1K followers on Instagram.

Now, let’s find out how much income can be earned if we have 1k followers here. Let’s dive in!

How much does Instagram Pay for 1K Followers?

how much does instagram pay for 1k followers
Source: Complex

So, how much does Instagram pay for 1K followers? On average, influencers earn $2,970/month. People with smaller followings (1K-10K) make $1,420/month; while account with over 1M followers can earn $15,356/month. Meanwhile gaming streamers on Instagram can earn $4K per 1K followers they have.

Other sources say the amount of money that an influencer can make from Instagram depends on various factors, such as their niche, their engagement rate, their location, and the type of content they create.

However, one of the most common ways to estimate the potential earnings of an influencer is by using the following formula: charge $10 for every 1,000 followers you have.

This means that if you have 1K followers on Instagram, you can charge around $10 for each sponsored post or affiliate link that you post. Of course, this is just a rough estimate and not a fixed rule. Some influencers may charge more or less depending on their reputation, quality of content, and negotiation skills.

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How much does Instagram Pay for a Sponsored Post?

The amount of money that an Instagram streamer or influencer can charge for a sponsored post depends on their number of followers and engagement rate. 

According to some sources, IG influencers with less than 10K followers can charge between $75 and $300 per post, while influencers with more than 100K followers can charge between $600 and $800 per post.

How much Engagement does an Instagram Account Have?

instagram reels no sound
Source: ManyChat

Engagement rate is the percentage of followers who like or comment on your posts. It is one of the most important metrics that brands look at when choosing streamers to work with. The average engagement rate on Instagram is around 3%, but it can vary depending on the number of followers. 

For example, accounts with less than 1K followers have an average engagement rate of 8%, while accounts with more than 100K followers have an average engagement rate of 1.7%.

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How much do Instagram influencers get paid?

The income of an Instagram influencer depends on various factors, such as their niche, their number of followers, their engagement rate, and the type of content they create. 

However, according to some estimates, the average income of an Instagram streamer is around $1,000 per 100K followers. This means that an influencer with 1K followers can earn around $10 per month from Instagram.

Ways to Make Money on Instagram

Instagram itself doesn’t directly pay users based on their follower count. Unlike platforms like YouTube, which offer revenue-sharing options to content creators, Instagram doesn’t have a built-in monetization program that pays users per follower.

However, users can make money on Instagram through various indirect methods:

  • Sponsored Posts: The payment for sponsored posts varies widely and depends on factors like follower count, engagement rate, niche, etc.
  • Affiliate Marketing: The income from affiliate marketing depends on the effectiveness of promotions and the commission rates offered by the affiliate programs.
  • Merchandise Sales: If you have a dedicated fan base, you can sell merchandise related to your content or brand.
  • Instagram Gifts: Instagram allows audiences to send “Gifts” to support their favorite creators. This can provide a source of income.

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It’s important to note that the income potential on Instagram can vary significantly based on factors such as niche, engagement, and branding skills.

While having 1K followers is a good start, you need to keep growing your audience and build a strong online presence to maximize earnings on the platform. Good luck!

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