How to Go Viral on Instagram? Try These 16 Expert Strategies!

Are you ready to discover the secret to becoming an Instagram sensation? Going viral can skyrocket your popularity on this online platform. Just imagine waking up to a surge of likes, comments, and new followers. Who wouldn’t want that? The good news is that it’s not just a fantasy; it can actually become a reality.

However, going viral on Instagram isn’t as simple as snapping your fingers. But don’t worry, with the right strategy, you can achieve viral status in no time.

To begin, you can experiment with these 16 expert and proven strategies to instantly become an Instagram sensation.

1. Understand Your Audience

how to go viral on Instagram
Source: Tom’s Guide

Before you dive into the viral frenzy, you have to pinpoint your target audience. Analyze your past posts and demographics. Craft content that resonates with your audience’s interests and preferences. It’s also recommended for constantly experimenting to refine your content approach.

2. Scope Out Competitors

Sometimes, the competition between creators can spark innovation and fresh ideas. Investigate what your competitors are up to and see what can you improve from them.

Originality is the key, but it’s still okay to draw some inspirations from other streamers’ style, colors, or concepts. Elevate your content by integrating fresh ideas into your unique voice.

More on Eklipse Blog >> How to Beat the Instagram Algorithm in 2023

3. Embrace Your Niche

Instagram is a vast playground for various creators. Therefore, it’s crucial to choose your area of focus from the start. Whether you want to stream AR/VR games, mobile games, or simply go along with the trends, remember to choose an area that aligns with your strengths and passions. Your authenticity will shine as your content goes viral.

4. Ride the Trend Wave

Spot recurring trends and sounds on Instagram to put in your content. While following trends isn’t mandatory, they in fact often lead to virality. Therefore, try to embrace popular filters, templates, and effects and combine them with your style.

5. Cultivate Your Brand Identity

The next step to go viral on Instagram is by creating a unique brand identity. Just be yourself to stand out in this crowded digital space.

While some streamers are trying to “copy” others’ style, the truth is, your distinctiveness will make people remember you. Remember to maintain and build on the attention you receive by authentically representing your content as well.

More on Eklipse Blog >> How to Get More Views on Instagram Reels: 7 Practical Tips

6. Master the Hashtag Game

Strategically employ Instagram hashtags to supercharge growth. Choose relevant hashtags that resonate with your content and audience. Avoid banned tags at all costs – they lead to invisibility and hinder virality!

7. Engage with Fellow Creators

Boost engagement by interacting with content similar to yours. You can give likes, comments, and share others’ posts to show supports and raise awareness in your niche. If possible, try to collaborate with fellow streamers for expanding your reach and appeal. Collaboration is always a win-win solution!

8. Optimize Posting Times

Timing is everything if you want to go viral on Instagram. Hence, you need to identify the optimal posting times based on your audience’s activity. Tailor your content to appeal to different time zones and demographics. Consistency and timing together will drive engagement.

9. Stay Consistent

Consistency is your compass to Instagram success. Set a posting schedule and stick to it. Maintain a steady stream of quality content, which, over time, can lead to that coveted viral moment.

10. Reinvent Viral Trends

Take a shot at viral trends with your unique spin. Put your creativity to work and recreate existing viral posts, making them your own. Blend the familiar stuff with the new ideas to grab attention easily.

More on Eklipse Blog >> How Much Do Instagram Influencers Make in 2023?

11. Gamify with Contests

Who doesn’t love games and prizes? That’s why many streamers are hosting giveaways and contests to engage more with their audience. Invite your followers to participate by simply liking, sharing, and tagging friends. Don’t forget to appreciate your community’s support while fostering engagement.

12. Leverage Sponsored Posts

Speed up exposure through sponsored posts. Target specific demographics to broaden your audience. Remember, sponsored content complements, but doesn’t replace, your organic growth strategy.

13. Craft Compelling Captions

Craft concise captions that complement your content. For viral videos, opt for punchy, emoji-rich captions. These concise captions will grab attention and keep viewers engaged.

14. Contribute Your Voice

Create viral sounds by speaking your mind. Record videos with original commentary, humor, or advice. Share relatable content that resonates with a wide audience.

15. Embrace Spontaneity

Capture unplanned, authentic moments. Sometimes, the most genuine content yields the greatest virality. Let your creativity shine through unexpected, candid content.

16. The Content That Shines

Short-form videos, typically around 7 seconds, are Instagram gold. Focus on humor, inspiration, or quick tips. Edit your content for seamless delivery, omitting pauses for maximum impact.

More on Eklipse Blog >> How to Trim Instagram Story Video: Try These 3 Simple Tips


These 16 tips can help you start becoming popular on Instagram. While viral content is exciting, it’s important to focus on creating a strong online identity.

Going viral is just the beginning of gaining more recognition. Consistency, authenticity, and engagement are key for a long-lasting Instagram presence. Good luck!

Boost Your Streaming Presence in Social Media with AI Highlights

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

%d bloggers like this: