Instagram hashtags are like secret pathways to discovery, not just on the app itself, but across your favorite social platforms too. While Instagram keeps enhancing its keyword search feature, the trusty old hashtags remain your key to unlocking the audience you’ve been yearning for, and dare I say, rightfully deserve.
If you’re eager to up your Instagram game with hashtags, you’re at the right spot. Let’s dive in.
What Are Instagram Hashtags?
The first thing to know before we dive into this Instagram hashtags guide is to know what hashtags are.
An Instagram hashtag is a blend of letters, numbers, or emojis that comes after the # symbol (e.g., #NoFilter). These tags classify and label content, making it easier to uncover.
You can introduce hashtags within your post or Reel captions, or weave them into the text on your Instagram Stories. They stand as a brilliant method to broaden your Instagram reach and gain more visibility.
For instance, imagine posting a snapshot of a skunk riding a surfboard. You could caption it “Riding the waves with a smelly twist 🤙 #surfing #surflife #animalssurfing #skunks #wildlifewednesday.”
Feel free to invent your own hashtag (#skunkswhosurf), or adopt an existing one like #surflife, which boasts over three million posts.
Anyone on Instagram looking for a specific hashtag will encounter a page showcasing all related posts, Stories, and Reels.
Yes, hashtags are clickable. A click on an Instagram hashtag brings up all other posts linked to that tag.
Moreover, individuals can opt to follow hashtags, meaning they’ll see your hashtagged content in their feed even if they haven’t followed you yet.
How Many Hashtags Should i Use on Instagram?
Second thing that you need to know in this Instagram hashtags guide, is about the optimum hashtags amount that you should use.
For optimum outcomes, cap your Instagram post (or Story, or Reel) with 3 to 5 hashtags.
Technically, Instagram permits up to 30 hashtags per post, but overdoing it can appear spammy and might even harm your reach.
This guidance comes straight from the horse’s mouth, as Instagram itself suggests. And if you need further proof that sticking to 3 to 5 Instagram hashtags is the way to go, we put it to the test.
Remember, Instagram’s search tool also analyzes your captions’ actual content. So, hashtags aren’t your sole arsenal for making an impact. Craft informative, clear captions infused with search terms and keywords to harness the power of social SEO.
10 Types of Instagram Hashtags Category That You Should Try to Get More Reach and Views
The last thing you need to know from this Instagram hashtags guide is about the popular hashtag category that you should try.
While there’s no strict rule on what constitutes an Instagram hashtag, you can broadly classify them into these ten categories:
1. Product or Service Hashtags
Use these fundamental keywords to describe your product or service, such as #handbag or #divebar.
2. Niche Hashtags
These are more specific, reflecting your place within your industry. Examples are #travelblogger or #foodblogger.
3. Industry Instagram Community Hashtags
Instagram houses various communities, and these hashtags assist in locating and joining them. Think #gardenersofinstagram or #craftersofinstgram.
4. Special Event or Seasonal Hashtags
These pertain to actual holidays or seasons, like #summerdays, or they can be employed for National [Thing] Day celebrations, like #nationalicecreamday or #nationalnailpolishday.
5. Location Hashtags
Even if you tag your post with a location, adding a hashtag related to it, like #vancouvercraftbeer or #londoneats, can be beneficial.
6. Daily Hashtags
Each day carries its own set of hashtags, from #MondayBlues to #SundayFunday. We’ve compiled a list of daily hashtags for your convenience.
7. Relevant Phrase Hashtags
These amalgamate aspects of product, niche, and community hashtags. They’re phrases used on Instagram to tap into existing communities, like #amwriting or #shewhowanders.
8. Acronym Hashtags
Familiar examples include #TBT for Throwback Thursday, #OOTD for outfit of the day, #FBF for flashback Friday, and #YOLO for you only live once.
9. Emoji Hashtags
These can encompass standalone emojis like #😎 or phrases combined with emojis, such as #sunglasses😎.
10. Branded Hashtags
Custom hashtags tied to your brand or a particular campaign, like #starbucksboy or #slurpeesummer, foster community and facilitate user-generated content or even spur employee ambassadorship.
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Mastering Instagram hashtags opens doors to a wider audience, greater engagement, and a thriving presence. Remember, while hashtags are potent, they’re not your sole strategy—craft insightful captions rich in search terms to maximize your impact. Now, seize the hashtag game and watch your Instagram journey flourish.
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