YouTube Hashtags Tips Every Creator Must-Know

Hashtags have long been associated with social media, with Twitter being the pioneer in adopting them over a decade ago. Today, hashtags are widely popular across various social media platforms, including YouTube.

Understanding How YouTube Hashtags Work

Creating hashtags for YouTube videos is a simple process. You just need to identify a relevant keyword or phrase and add the hash sign (also known as the pound sign) in front of it. This immediately makes the word clickable. However, it’s essential to avoid using ordinary descriptive hashtags or repetitive sentences.

Hashtags play a crucial role in helping users discover relevant video content. Users can either click on a hashtag to find more similar videos or directly type the hashtag into the search bar.

Using relevant hashtags in your YouTube videos benefits both your target audience and the platform itself. It aids your audience in finding your videos and helps YouTube understand the context and content of your videos better. By including appropriate keywords in your hashtags, your video becomes more discoverable in search results.

In essence, hashtags become a free marketing tool that assists the YouTube algorithm in recommending your videos to more users, making them a vital aspect of your YouTube marketing and SEO strategy.

Title vs. Video Description: The Right Place for Hashtags

You have the option to add hashtags to your video’s title, description, or both. Adding hashtags to the title can be effective, especially when using a branded hashtag consistently at the beginning of all your videos. Complement the branded hashtag with a concise and relevant description, serving as the title of your video.

This approach works exceptionally well for video series as your audience can easily find all the videos in the series by searching for the specific hashtag. Additionally, using a branded hashtag ensures that viewers stay engaged with your content, avoiding redirection to unrelated videos that may occur with generic hashtags.

On the other hand, if you choose to add hashtags to the description, it doesn’t eliminate the need for a summary. Craft a summary of the video as usual, and then add a few relevant hashtags at the end of the description. Use hashtags based on keywords instead of branded ones. The first three keywords in your description will also appear just above the title of your video, optimizing visibility.

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Important Rules for Adding YouTube Hashtags

When adding hashtags to your YouTube videos, keep the following rules in mind:

  • You can place hashtags in the title or at the bottom of the video description.
  • All hashtags must adhere to YouTube’s Community Guidelines; otherwise, they won’t be visible.
  • Avoid including spaces in your hashtags. Combine phrases that should be written separately to create a single word when used as a hashtag.
  • Refrain from adding an excessive number of hashtags to a single video. While YouTube allows up to 60 hashtags, it’s best to use them judiciously. Over-tagging may lead to reduced relevance or even have your video removed from search results.
  • Don’t use unrelated hashtags. Ensure a direct connection between the hashtag and your video to maintain visibility.
  • Harassing, intimidating, or offensive hashtags will result in the removal of your video. Additionally, explicit or sexually provocative hashtags might lead to age restrictions.

Tips for Effective Use of Hashtags on YouTube

To make the most of the popular YouTube hashtags, thorough research is essential. Before adding a hashtag to your video’s title or description, perform a quick search to see what other content appears under the same hashtag. Misinterpretation or association with irrelevant content can harm your brand image.

Furthermore, after adding hashtags and uploading your videos, monitor your stats regularly. This will help you gauge the performance of your videos and identify which hashtags are most effective in driving engagement and visibility.

Conclusion

By following these guidelines and incorporating the right hashtags strategically, you can significantly enhance your YouTube presence, attract a broader audience, and outperform competitors in the digital space.


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