The Perfect Facebook Cover Photo Size & Best Practices (2024 Update)

The size of your Facebook cover photo is crucial for creating a great first impression on your audience. It needs to be branded, high-quality, and perfectly optimized for display. Here’s everything you need to know about the perfect Facebook cover photo size and best practices to help your images represent your channel exactly how you want.

The Ideal Size

According to Facebook, the ideal dimensions for a cover photo are 820 pixels wide by 312 pixels tall on computers, and 640 pixels wide by 360 pixels tall on smartphones. However, it’s important to remember that it displays differently on mobile and desktop devices. Designing with safe zones in mind ensures that your cover photo will display properly on both devices.

Creating a Perfect Cover Photo

When creating a Facebook cover photo, ensure that none of the critical components of your cover photo are getting cut off on mobile devices or desktops. Using tools like Snappa can make this process incredibly simple and efficient.

What Should Your Facebook Cover Photo Be?

Your cover photo should be relevant to your persona and resonate with your target audience. You can use it to drive sales or lead generation, feature user-generated content, advertise upcoming events, demonstrate product features and benefits, show off your store, or feature team members and employees.

Creative Ideas for Your Cover Photo

Consider using hand-drawn illustrations, adding shapes and outlines, using lifestyle images while removing text, adding contrast to text and photos, incorporating playful icons, or following a specific color palette to create an eye-catching cover photo.

Mistakes to Avoid

When choosing a cover photo for your Facebook page, avoid making mistakes such as using the same cover photo repeatedly, including too much text or clutter in the image. It’s important to consider the current page format and not choose something generic without adding branding elements.

Where to Find Great Cover Photos

You can find amazing cover photos made from graphics or photographs on free stock photo sites like StockSnap, Pexels, Unsplash as well as user-generated content platforms.


In conclusion, choosing the right size for your Facebook cover photo goes a long way in helping you make an excellent first impression with new users. By combining the perfect cover photo size with best practices recommended by Facebook itself will help you build an impactful social presence for your channel in 2024.

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Ava Peterson
Ava Peterson
A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends

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