How Long Can Instagram Stories Be? [Full Explanation]

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Source: Kayana Creative - how to share reels on instagram story without posting

In today’s digital age, social media platforms have become a powerful tool for creators to connect and engage with their audience. One platform that has gained immense popularity is Instagram, known for its visually appealing content and interactive features.

Among these features, Instagram Stories allows users to share temporary photos and videos that disappear after 24 hours. But have you ever wondered how long can Instagram Stories be?

In this article, we will explore the duration of Instagram Stories and delve into other essential details about this feature. Let’s go!

The Duration of Instagram Stories

Instagram Stories initially had a maximum duration of 15 seconds per segment. However, in recent updates, Instagram has made significant changes to enhance the user experience. As of September 2022, videos in Stories that are under 60 seconds in length will no longer be split into 15-second segments. This means that users can now play and create uninterrupted Stories continuously for up to 60 seconds.

This update aligns with Instagram’s goal of consolidating its video options into a more streamlined format. By eliminating the need for segmented videos, Instagram aims to provide a seamless viewing experience for its users.

How Does This Change Benefit Users?

The removal of segmentation in shorter videos offers several benefits for both creators and viewers on Instagram:

  1. Enhanced Viewing Experience: Users can now watch Stories without interruption or having to tap through each individual frame.
  2. Easier Content Creation: Creators can seamlessly record longer videos without worrying about them being split into multiple segments.
  3. Simplified Content Discovery: With longer videos available in one continuous format, it becomes easier for users to find specific types of content within their main feed.
  4. Increased Engagement Opportunities: By maximizing video inventory through AI-defined recommendations, Instagram intends to boost user engagement and provide more diverse content options.

How to Create Longer Instagram Stories

Creating longer Instagram Stories is a simple process. Here’s a step-by-step guide:

  1. Update the Instagram App: Ensure that you have the latest version of the Instagram app installed on your device.
  2. Open the Camera: Tap on the camera icon in the top-left corner of your Instagram home screen to open the camera interface.
  3. Capture or Import Content: Use your device’s camera to capture new photos or videos, or select existing media from your gallery.
  4. Edit Your Story: Add text, stickers, filters, or other creative elements to enhance your story’s visual appeal.
  5. Adjust Duration: By default, each photo or video clip in your Story will have a duration of 5 seconds. To extend the duration, tap on the timer icon at the bottom left and adjust it accordingly.
  6. Add Additional Segments: If necessary, you can continue adding more photos or videos to create a longer story by tapping on the “+” button at the bottom center of the screen.
  7. Preview and Share: Once you’re satisfied with your story, preview it by swiping left and right. When ready, tap on the “Your Story” button at the bottom-right corner to share it with your followers.

Remember to keep your content engaging and relevant to maximize its impact on your audience!


In conclusion, Instagram Stories now allows users to create and watch uninterrupted videos for up to 60 seconds in length. This update enhances user experience by simplifying content creation and discovery while providing opportunities for increased engagement.

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