How Long Can a Video Be on Facebook: Limits and Requirements

How long can a video be on Facebook? FB apps and services support a wide range of video styles. Here, we provide a complete list of ideal FB content lengths to help you determine the best video specifications for your needs.

When it comes to sharing videos on social media, Facebook is one of the most popular platforms for users to engage with video content. However, it’s important to understand the limitations and specifications for video length on Facebook in order to optimize your video content for the best results.

Here’s a breakdown of the maximum video lengths allowed on various placements within Facebook and Instagram:


  • Facebook Feed: 240 minutes max.
  • Facebook In-stream Video (Mobile): 5 seconds – 10 minutes
  • Facebook In-stream Video (Desktop): 5 – 15 seconds
  • Facebook Marketplace: 240 minutes max.
  • Facebook Stories: 1 – 15 seconds


  • Instagram Stories: 1 – 120 seconds
  • Instagram Feed: 1 – 120 seconds
  • Instagram Explore: 1 – 120 seconds

Meta Audience Network

  • Audience Network Native, Banner, and Interstitial Ads: 1 – 120 seconds
  • Audience Network In-stream Video: 5 – 30 seconds
  • Audience Network Rewarded Video: 3 – 60 seconds

Understanding these video length specifications across different placements allows content creators and marketers to tailor their video content according to the platform’s requirements. Shorter videos are usually more engaging on mobile platforms, so it’s essential to consider the ideal length for each placement when creating content for Facebook and Instagram.


In conclusion, being aware of the maximum video lengths allowed on FB and Instagram can help content creators optimize their video content for better engagement and reach on these platforms. Whether it’s sharing videos in feeds, stories, or through advertising networks, understanding these specifications is crucial for an effective social media video strategy.

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