Setting realistic social marketing goals that align with your overall business goals. Determining how you will measure the success of your social marketing efforts. Integrating emerging trends and best practices into your strategy and content development.
This 30-day social media plan template is designed to help you re-invent your social media management strategy so that what you share aligns with the interests of your community and contributes to overall business value.
Week 1: Establish your goals and define your metrics
Day 1: Establish goals for social
Establish clear social media goals to give purpose to your social efforts. Determine what you want social to achieve, such as driving website traffic, raising brand awareness, or boosting brand engagement.
Day 2: Define your success metrics
Decide which metrics will provide the right data to determine whether or not social is supporting your business goals. Set clear standards for your social campaigns so you know when you achieve success.
Day 3: List out your challenges
Make a list of the challenges you face in social media marketing and how they impact your marketing efforts or overall business success.
Day 4: Brainstorm solutions
Brainstorm possible solutions to the challenges you listed and provide evidence to justify effective solutions.
Day 5: Analyze the competition
Conduct a competitive analysis to determine your brand’s unique positioning and identify what content is resonating with your audience.
Week 2: Optimize your profiles and brand voice on social media
Day 6: Determine your strengths and weaknesses
Take a deep dive into your social strategy and determine where you are successful and where there is room for growth.
Day 7: Audit your content
Run a social media audit to identify your best-performing content and most popular channels. Understand what’s working and why.
Day 8: Create a list of relevant keywords
Use social media listening tools to identify keywords associated with your brand. These keywords can help during content brainstorming and creation.
Day 9: Determine your brand voice and social persona
Create a consistent brand voice and identify a persona to remain consistent across all your social channels.
Day 10: Optimize your social profiles
Optimize your social profiles with consistent profile pictures, complete every section of your profile, and add keywords for SEO.
Week 3: Find and listen to your community to better understand your industry
Day 11: Develop your buyer persona
Revisit or create buyer personas to better understand your current and future customers.
Day 12: Listen to your audience
Use social media listening to gain insight into the minds of your followers and inform a more effective strategy.
Day 13: Research industry trends and topics
Stay up to date with industry trends and topics to create relevant content and establish your brand as an authority.
Day 14: Connect with other departments
Collaborate with other departments within your organization to gain additional insights and create content that addresses their needs.
Day 15: Choose your content types
Determine the types of content that will benefit your brand the most and keep your audience engaged.
Week 4: Fill out your social content calendar to increase reach and engagement
Day 16: Develop a posting schedule
Determine your publishing cadence based on factors like your audience, social networks used, and campaign goals.
Day 17: Brainstorm content ideas
Gather inspiration and plan content that will resonate with your audience. Repurpose or reformat older content for different channels.
Day 18: Gather resources
Collect resources needed to bring your content to life, such as creative assets and creative support for visual elements.
Day 19: Draft your social media plan calendar and create your content
Start the content creation process and set reasonable timelines for project completion.
Day 20: Optimize your content
Optimize your content for maximum reach and engagement. Repurpose content for different uses and adapt it for various social channels.
Week 5: Supplement and boost your social media content calendar for the best results
Day 21: Create a call to action
Include clear CTAs on posts that encourage customers to take action and guide them into your sales funnel.
Day 22: Connect to more resources
Establish your brand as an authority by connecting your audience to more resources and inviting them to engage further.
Day 23: Amplify your efforts
Think of ways to amplify your messages and extend the reach of your content, such as leveraging employees, incentivizing customers to share, or using creators.
Day 24: Invest in your best content
Promote high-performing content through paid ads to target a specific audience, attract qualified traffic and leads, and grow your customer base.
Day 25: Engage with your audience
Engage with your audience in a two-way dialogue to build brand trust, add authenticity, and gain valuable insight into the effectiveness of your content.
Week 6: Report on your social media results and celebrate your success
Day 26: Track your content
Use content tracking tools to gauge engagement and track the movement of your content across social channels.
Day 27: Compare results to goals
Think back to the objectives you set at the beginning of these 30 days.
For example, if your objective was to boost brand engagement, you needed to increase the number of likes, shares, mentions, and comments by 20% by the end of the fourth quarter.
Using a social media analytics tool, you can compare month-over-month engagement for all of your social profiles to determine if you are on track to meet your social marketing goals.
Day 28: Report out
Share the results of your social marketing efforts with your marketing team and leadership. If you’re new to reporting or need to brush up on best practices, here’s a suite of resources that can help you create a routine reporting system.
This is your opportunity to showcase the goals you’ve established and your progress toward them. You should use hard evidence, like the data you’ve gathered through listening and analytics, to report on the success of your social marketing efforts.
Day 29: Revisit and readjust your strategy
The most savvy marketers know that marketing strategies are in constant flux. Revisit your strategy, revise your marketing goals, and adapt your strategies based on the data you’ve collected.
Day 30: Celebrate your transformation
Congratulations, you’ve successfully made it through the 30-day social marketing transformation program.
Keep in mind that transforming your social media strategic planning doesn’t end with these 30 days—continue to identify challenges to your social marketing strategy, analyze your competitors, discover ways to optimize your content and social profiles, and remember to always revisit and adjust your strategies as needed.
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