YouTube sponsorship for small channels


If you have recently started a YouTube channel, you probably don’t get enough traffic on the YouTube channel. Well, there are two ways of earning money through YouTube. One is through ad revenue and the other is through sponsorships. The best part about YouTube sponsorship for small channels is that you can revenue despite not getting much traffic.

Sponsorships are a godsend for small YouTube channels. Even if you are too small to generate an impressive ad income, chances are you are still big enough to get a sponsor for your YouTube videos. Want to find out how to get your first sponsor? Keep reading to learn more.

How to attract sponsors to your channel when you’ve just started

Here’s what you need to do to make your YouTube channel attractive to your sponsors. Your sponsors are interested in a channel that has just enough traffic (which doesn’t need to be a lot), produces family-friendly content, and gives off professional vibes. If you do these basic things, you will be approached by sponsors in no time.

1. Making your channel look professional

What does it mean to be professional on YouTube? It means you need to tick all the necessary boxes to make your channel look approachable. Make sure you have an about section, a proper banner, and a profile picture. Put relevant titles and thumbnails in your videos and keep everything tidy. This will help you make an impression.

2. Growing your channel

Growing your channel means getting views and subscribers. If you don’t know by now, YouTube requires at least 1000 subs and 4000 hours of watch time before you can monetize your channel. So if you want to chase a certain milestone, aim for these numbers. Once you clear this mark, your channel will be attractive to brands and they will approach you.

Growing your channel requires you to consistently put out unique content. Don’t be afraid of experimenting at first. Make sure you never stop learning and improving your content. As your channel grows, so will your audience. That’s why diversifying is necessary for your YouTube channel.

3. Joining sponsorship platforms

Once you grow your channel, you can join YouTube sponsorship platforms to connect with brands that are interested in sponsoring your YouTube content. YouTube BrandConnect is a great platform for you to meet brands and arrange deals with them. The best part about using this platform is that it is situated within YouTube’s ecosystem.

How to approach brands for sponsorships?

Once you have built a channel with a good enough following and subscribers, you can start reaching out to brands. Brands like NordVpn have dedicated pages for those who want to join their sponsorship programs. Though, having a robust audience and channel means many brands will email you themself.

Though when you are just starting, it’ll be helpful if you build an attractive portfolio and reach out to brands yourself. Doing so will give you a lot of experience and will teach you a lot of things for your YouTube business in the long term.


So that was my guide on how you can receive YouTube sponsorship for small channels.

The main takeaway is that you need to be patient and persistent in your efforts. You need to see your YouTube channel as a resume as brands will judge you based on professionalism, audience, and content.

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