Instagram Reels vs TikTok: The Best Choice for Streamers

As a streamer, either on Twitch, Kick, or YouTube you know how crucial it is to use social media to expand your presence.

Short vertical videos on Instagram Reels and TikTok offer fantastic opportunities for streamers to shine and connect with more viewers.

But which platform is better for you? Let’s break it down in simple terms.

1. Instagram Reels vs. TikTok Content: Crafting Your Style

Both Instagram Reels and TikTok provide a stage for streamers to share their unique content, but the tone and style can differ significantly. TikTok tends to be more boisterous, casual, and wildly popular among the younger generation. On the other hand, Instagram Reels leans towards a more sophisticated and aesthetically pleasing vibe.

Instagram users carefully curate their grids to create visually appealing profiles, and this attention to aesthetics often extends to Instagram Reels. Streamers on this platform tend to showcase more refined and professional content compared to TikTok.

2. Explore Tab vs. For You Page: Discovering Your Audience

TikTok’s “For You” page is a game-changer for streamers, as it presents content to users based on their interests.

The algorithm analyzes user behavior, such as the videos they engage with and like, to provide a personalized feed of exciting content.

Instagram Reels, on the other hand, offers the chance to be featured in the “Explore” tab. While there’s no set formula for reaching this section, being featured can significantly boost a streamer’s visibility.

Instagram may notify streamers when their Reels get featured, which adds to the excitement of being discovered.

3. Instagram Reels vs. TikTok: Video Length

Initially, both platforms supported 15-second video uploads.

However, Instagram Reels expanded its video length support to 60 seconds, giving streamers more time to showcase their talents and engage their audience.

Meanwhile, TikTok has gradually increased its video length, allowing uploads up to three minutes by July 2021. As of February 2022, TikTok now allows videos up to a whopping 10 minutes long, providing streamers with an extended spotlight to shine.

4. Instagram Reels vs. TikTok: Unleashing Your Creativity with Effects and Filters

TikTok, being born from a lip-syncing platform, boasts a vast array of effects and filters to enhance videos creatively.

The platform stays on top of trending video editing styles and challenges, making it a seamless experience for streamers to produce captivating content.

Instagram Reels also offers a selection of video filters, and in 2021, they introduced voice filters. While not as extensive as TikTok’s effects, Instagram’s library still allows streamers to experiment and add flair to their videos.

More on Eklipse Blog >> How to Create Reels with AI Tools for Streamers

5. Instagram Reels vs. TikTok: Making Content Accessible with Text-to-Speech and Captions

Both platforms prioritize accessibility, catering to the needs of people with disabilities.

In 2021, Instagram Reels introduced text-to-speech alongside voice filters, enabling streamers to reach a wider audience.

TikTok, on the other hand, has long supported text-to-speech, and creators frequently use closed or auto-generated captions to help viewers follow along with the content.

6. Instagram Reels’ Remix vs. TikTok’s Duet: Collaborating with Fellow Streamers

Both TikTok and Instagram Reels offer features that allow streamers to collaborate with other creators.

TikTok’s Duet feature enables side-by-side videos, while Instagram Reels provides a similar function called Remix. Collaborating with fellow streamers can lead to engaging and entertaining content that resonates with a broader audience.

7. Instagram Reels’ Audio vs. TikTok’s Sound: Setting the Right Mood

TikTok’s extensive music and sound library have made it a favorite among content creators.

Streamers can share their sounds in the music library for others to use, adding to the platform’s appeal. Instagram Reels also offers audio options, but the collection is smaller compared to TikTok.

8. TikTok’s Stitch: Interacting with Content Creatively

TikTok’s Stitch feature allows users to clip and share part of another video, making it perfect for reactions, opinions, and commentaries.

Instagram Reels has yet to introduce a comparable function, but streamers can creatively interact with content through other means.

More on Eklipse Blog >> How to Create TikTok with AI Generator: Streamer Must-Know


In conclusion, both Instagram Reels and TikTok provide excellent opportunities for Twitch, Kick, or YouTube streamers to expand their presence in social media.

For a more refined and visually appealing style, Instagram Reels might be your platform of choice.

If you’re aiming to engage with a younger, more casual demographic and have access to a vast music library, TikTok could be the perfect fit.

Ultimately, your decision should align with your streaming style, content, and target audience.

Experiment, explore, and let your creativity lead you to success on the platform that best suits your streaming adventure. Happy streaming!