Source: Hypebeast
Securing sponsorships is essential for Twitch streamers to grow their brand, credibility, and audience. Finding the right sponsors, ones that align with your channel’s identity is key.
For both aspiring and established streamers, sponsorships unlock lucrative opportunities. They allow you to monetize your passion, expand your reach, and elevate your streaming to new heights.
Embrace the power of sponsorship and transform your Twitch channel into a beacon of success. With our curated list of potential sponsors, you’ll be well-positioned to secure partnerships that resonate with your audience and propel your streaming journey to incredible heights!
1. PC Sponsors for Twitch Streamers
Source: Streamlabs
Laptops and PCs are brands with great potential to sponsor Twitch streamers. These are essential tools for streamers, and a strong partnership can benefit both parties.
However, high-quality PCs can be expensive, especially for small streamers just starting. That’s where sponsors come in. Sponsorships offer a way for both the streamer and the brand to gain mutual benefits.
Here’s a list of companies you can consider approaching for potential partnerships.
| Company | Type | Accessible for | Profit |
|---|---|---|---|
| BenQ | Sponsorship | Streamers | Varies |
| Xidax | Affiliate | Streamers, Influencers | 3% Commission |
| Ironside Computers | Sponsorship | Streamers | Varies |
| CyberPowerPC | Sponsorship | Streamers, Influencers | Varies |
| Alienware | Affiliate | Streamers, Gamers | 1-6% Commission |
| Digital Storm | Sponsorship | Streamers, Influencers | Varies |
| NZXT | Affiliate | Streamers, Influencers | 8% and Perks |
| ThermalTake | Sponsorship | Streamers | Varies |
| MainGear | Sponsorship, Affiliate | Streamers | Perks |
| Origin PC | Affiliate | Gamers | Commission |
2. Gaming Gear Sponsors for Twitch Streamers
Source: Razer
In addition to PCs, gaming gear like webcams, microphones, and headsets also presents a significant sponsorship opportunity for Twitch streamers. These peripherals enhance a streamer’s setup and improve the overall viewing experience. Check out the sponsorship list below to find the best brands to collaborate with.
| Company | Type | Accessible For | Profit |
|---|---|---|---|
| NVIDIA | Affiliate | Streamers | Commission |
| Logitech | Sponsorship | Streamers, Influencers | Varies |
| AVerMedia | Sponsorship | Streamers, Gamers | Varies |
| Razer | Sponsorship Affiliate | Streamers | 20% Commission, Special Offers |
| Viper Gaming | Sponsorship | Gamers, Streamers, Teams | Discount codes, gear, affiliate links |
| Astro Gaming | Affiliate | Streamers, Gamers | 5% Commission and Perks |
| Tt eSPORTS | Sponsorship | Teams, Gamers | Varies |
| HyperX | Sponsorship | Streamers, YouTubers | Varies |
| Cooler Master | Sponsorship | Streamers, Gamers | Varies |
| SteelSeries | Affiliate | Streamers, YouTubers | 8% Commission |
| OnFire Gaming | Affiliate | Streamers, Gamers | Commission and Perks |
| NETGEAR | Sponsorships | Gamers, Teams | Varies |
| Floating Grip | Sponsorship, Affiliate | Streamers, Influencers | 15% Commission, Giveaways |
| Newegg | Affiliate | Content Creators | Commission |
| ROCCA | Sponsorship | Content Creators | Commission, Payment |
| Bose | Affiliate | Streamers | 2-3% Commission |
| Turtle Beach | Affiliate | Streamers, Gamers | Varies |
| MSI Gaming | Sponsorship | Streamers, Gamers | Varies |
| Corsair | Sponsorship, Affiliate | Streamers | Varies |
| Finalmouse | Affiliate | Streamers, Gamers | 25% Commission Rate |
| Floating Grip | Sponsorship, Affiliate | Streamers, Influencers | 15% Commission, Giveaways |
3. Gaming Controller Sponsorships
Source: Europoster.eu
Calling all console gamers and PC gamers who love controllers! There are great sponsorship opportunities available for you. Partnering with a controller brand allows you to earn commission by promoting their products to your audience.
Look for a brand that offers controllers that you genuinely enjoy using.
| Company | Type | Accessible for | Profit |
|---|---|---|---|
| Battle Beaver Customs | Sponsorship, Affiliate | Streamers, Gamers | Merch |
| Cinch Gaming | Affiliate | Streamers, Influencers | 5% Commission in Store Credit |
| Fatal Grips | Affiliate Program | Streamers, Gamers | 10% Commission, Merch |
| Forever Grips | Affiliate | Streamers, Gamers | Varies |
| Iconic Controllers | Sponsorship | Streamers | Varies |
| KontrolFreek | Affiliate | Gamers, Streamers | 10% Commission |
| ModdedZone | Affiliate | Streamers, Influencers | 5% Commission |
| Playbudz | Sponsorship | Streamer, Gamer | Varies |
| Scuf Gaming | Sponsorship | Streamers | Varies |
4. Gaming Chair Sponsors for Twitch Streamers
Source: Razer
Viewers are impressed not only by your content, gaming skills, and graphic editing but also by your streaming setup. That’s why creating a visually appealing desktop setup is important. A quality gaming chair enhances your comfort and adds a professional touch for your audience.
These sponsorships go beyond aesthetics. They can also help you earn passive income through commission.
| Company | Type | Accessible for | Profit |
|---|---|---|---|
| TechniSport | Affiliate | Streamers, Influencers | Commission and free products |
| Herman Miller | Affiliate | Streamers, Influencers | Varies |
| Chairs4Gaming | Affiliate | Streamers, Gamers | 15% Commission |
| Arozzi | Sponsorship | Streamers | Varies |
| Vertagear | Affiliate | Streamers | Commissions and bonuses |
| OPSEAT | Sponsorship, Affiliate | Teams, Streamers | Varies, $15 per chair, potential free chair |
| EwinRacing | Sponsorship, Affiliate | Gamers, Streamers | Sponsorship – varies, Affiliate – 10% and bonuses |
| DXRacer | Affiliate | Streamers, Influencers | 5-12% |
| AKRacing | Sponsorship & Affiliate | Streamers | 5% Comm. on Affiliate Sales |
| MAXNOMIC | Sponsorship | Teams, Streamers | Varies |
| Secretlab | Sponsorship, Affiliate | Gamers, Streamers | 12% commission |
| GT Omega | Sponsorship, Affiliate | Teams, Streamers | 5% Commission |
5. Games and Software Sponsorship
Source: LinkedIn
Game sales often see a significant increase whenever content creators stream or promote a new title. This strong connection between exposure and sales incentivizes many game and software companies to collaborate with streamers. Some companies are even willing to pay streamers thousands of dollars for a single day of gameplay.
| Company | Type | Accessible for | Profit |
|---|---|---|---|
| Kinguin | Affiliate | Content Creators | Commission |
| Streamlabs | Affiliate/Sponsorship | Streamers | Commission/Varies |
| Adobe | Affiliate | Content Creators | Commission |
| StreamElements | Sponsorship | Content Creators | Varies |
| Green Man Gaming | Affiliate | Streamers, Gamers | Commission |
| Nexus.GG | Affiliate | Content Creators | Commission |
| Gamestop | Affiliate | Content Creators | Commission |
6. Graphics Sponsorships
Source: Simplilearn.com
High-quality content paired with strong editing is a powerful combination guaranteed to grab viewers’ attention. To achieve this, you’ll need video editing software that offers impressive tools to elevate your stream’s production value.
But did you know creating stellar content can even lead to earning commission on some platforms? Absolutely! Check out the list below to see which companies might partner with you.
| Company | Type | Accessible for | Profit |
|---|---|---|---|
| Own3D | Affiliate | Streamers, Influencers | Up to 30% Commission |
| Placeit | Affiliate | Streamers, Influencers | Commission |
| Visuals by Impulse | Affiliate | Streamers, Influencers | Varies |
| Streamlabs Prime | Affiliate | Streamers | Commission |
| Nerd or Die | Affiliate | Streamers, Influencers | Up to 30% Commission |
| Fiverr | Affiliate | Streamers, Influencers | Varies |
| Sketchfab Inc | Affiliate | Content Creators | 10% Commission |
| StreamShift | Affiliate | Content Creators | Varies |
7. Computers Sponsorship
Source: Expert Review
Landing free computer sponsorships is also a possibility. Many brands are eager to support skilled gamers, especially those with a deep passion for and knowledge of computer parts and trends. You can attract sponsors by creating content that discusses various components ideal for building a gaming PC.
| Brand | Type |
|---|---|
| Ironside Computers | Sponsorship |
| MainGear | Sponsorship |
| Origin PC | Affiliate |
| Xidax | Affiliate |
How to Approach Twitch Sponsors
Securing sponsorships on Twitch can feel overwhelming, especially for new streamers. The following tips will help you approach potential sponsors and make a positive impression.
Building Your Appeal:
- Develop a Strong Brand and Audience: Establish a clear identity for your channel. Cultivate a dedicated audience with consistent streaming schedules and engaging content. Sponsors favor streamers with a loyal following.
- Identify Your Niche and Target Sponsors: Define your niche within Twitch and target brands whose products or services align with your content and audience demographics. This targeted approach increases partnership success.
Preparing for Partnerships:
- Create a Media Kit: Craft a compelling media kit showcasing your channel’s statistics, demographics, engagement metrics, and past collaborations (if applicable). This document effectively communicates your value to potential sponsors.
Finding Opportunities:
- Network with Other Streamers: Connect with fellow streamers for insights into sponsorships and negotiation strategies. Building community relationships offers valuable guidance and potential connections.
- Utilize Available Platforms: Explore Twitch’s official sponsorship marketplace (if still available) or other platforms where brands seek streamer partnerships. These platforms streamline the connection process.
Securing Partnerships:
- Craft a Compelling Pitch: Develop a targeted pitch for each potential sponsor. Highlight your channel’s strengths, audience reach, and the benefits of partnering with you. Demonstrate your understanding of their goals and target audience.
- Negotiate with Confidence: Approach negotiations knowing your value and the value you offer. Be prepared to discuss sponsorship terms like compensation, deliverables (what the sponsor expects from you), and brand integration (how you’ll promote the sponsor).
Final Thoughts
While building a successful Twitch stream requires dedication, from crafting engaging content to fostering a fan community and securing sponsorships, attracting brand partnerships can be particularly difficult for new streamers due to stricter requirements.
To gain recognition, reach out to companies on social media and inquire about their affiliate programs. Establish your credibility and ability to drive traffic, and always negotiate fair benefits to uphold your brand value and trustworthiness.
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