YouTube Statistics 2023: More Than Just a Video Sharing Platform

The world of social media is constantly evolving, and in 2023, YouTube has solidified its place as one of the most popular and influential platforms. With its massive user base and diverse range of content, YouTube has become an essential tool for content creators.

In this article, we’ll take a closer look at YouTube statistics in 2023, including the number of active users, demographics, revenue, and more.

YouTube Statistics 2023: An Overview

In 2023, YouTube is the second most used social media platform globally, with 2.6 billion global active users.

This number is not surprising given that 52% of internet users worldwide access YouTube at least once a month. Each user spends an average of 23.7 hours per month on the platform, and over 500 hours of video are uploaded to YouTube every minute.

Looking at YouTube viewer demographics, we can see that male users are more prominent than female users, accounting for 54.4% of the YouTube viewing population, while female users account for only 45.6% of visitors.

Furthermore, North America, with only 8% of the total population share, accounts for 27% of YouTube’s total views. India has the most YouTube users in 2023, with about 467 million.

YouTube Revenue in 2023

According to reports, YouTube generated $28.8 billion in revenue in 2021, representing a 46% increase year-on-year. This revenue is primarily generated through advertising and YouTube Premium subscriptions, which have 80 million users worldwide.

The Most-Streamed Game on YouTube Live in 2019

In June 2019, Fortnite was the most-streamed game on YouTube Live, with 217.5 million watching hours. This statistic shows the potential of gaming content on the platform and the immense popularity of live streaming.

Regarding how much YouTube users watch a live stream, according to a source, around 30% of users view and watch at least one Live stream on YouTube a week.

Should You Start Streaming on YouTube in 2023?

With YouTube’s growing popularity and the increasing demand for live streaming, many content creators or live streamers may be wondering if they should start streaming on the platform.

While there is no one-size-fits-all answer to this question, there are a few things to consider.

First, YouTube’s massive user base offers a significant advantage, providing a vast potential audience for your content.

Additionally, YouTube’s monetization features can provide content creators with an additional source of income.

However, competition on the platform is fierce, with many content creators vying for the same audience.

Therefore, creating unique and engaging content that sets you apart from the crowd is essential. Moreover, consistent streaming and interaction with your audience are crucial to building a loyal following.

For more reference on where to start your career as a live streamer in 2023, you might want to check our comparison article “The Best Live Streaming Platforms for Gamers in 2023“.


In conclusion, YouTube’s statistics in 2023 demonstrate the platform’s continued growth and popularity.

With over 2.6 billion active users, YouTube offers a massive potential audience for businesses and content creators. While competition on the platform is fierce, creating unique and engaging content and interacting with your audience can help you build a loyal following.

As YouTube continues to evolve, it will undoubtedly remain a significant player in the world of social media for years to come.

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