Twitch Branded Content Guidelines Explained: What You Need to Know

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In a surprising turn of events, Twitch recently announced its plans to implement new branded content guidelines, leading to significant discontent within the streaming community.

This article will provide an overview of the proposed changes, the resulting backlash, and Twitch’s subsequent reversal of these guidelines. Let’s dive in and explore the details.

Twitch Branded Content Guidelines Explained

Branded content, as defined by Twitch, refers to any content produced by streamers that involves the promotion of products or services in exchange for compensation.

This includes activities such as playing newly released video games, endorsing energy drinks, or advertising clothing lines. However, it is important to note that Twitch maintains exclusive rights to sell, serve, and display advertisements on its platform, as outlined in its Terms of Service.

To maintain control over branded content, Twitch intends to impose stricter regulations on how it is presented.

While certain products and services deemed unharmful will still be allowed for sponsored streams, the methods of integration will undergo changes. The following are examples of what will continue to be permitted on Twitch:

  1. Branded panels on your Channel Page
  2. Showcasing products in your stream background
  3. Including links (in your chat) to other sites that promote things
  4. Discussing, endorsing, or unboxing products or services
  5. Playing sponsored games

What’s Not Allowed under the New Guidelines

Moving forward, streamers will face limitations on the freedoms they once had with regard to branded content.

Twitch branded content guidelines restrict the size of sponsored logos on streams, banner ads, or pre-recorded video ads, and the exclusion of audio ads.

Additionally, the new guidelines also impose restrictions on promoting illegal, hateful, malicious, political, adult-oriented, and financial products or services.

If streamers are unsure about the compatibility of a brand deal with these new restrictions, Twitch encourages them to consult the Branded Content Discloser Tool in the Stream Manager for guidance.

Though Twitch might have already removed the guideline, we are still uncertain about what the future holds in terms of putting sponsorship content in your streams.

What Twitch New Branded Policy Means For New Streamer?

Twitch’s recent updates, including new branded content guidelines and a monetized streamer agreement policy, have raised concerns among streamers.

These changes will restrict streamer revenue streams by limiting the display of sponsor logos during streams.

So what it means? It means you need to actively engage with other video platforms. You can try short-form vertical videos like TikTok, YouTube Shorts, Facebook, or Instagram Reels.

By doing so, you can reach a wider audience and avoid the restrictions imposed by these changes. These changes limit the display of sponsor logos during streams, which in turn restricts streamer revenue streams.

Diversifying presence can help you, fellow streamers, to expand your reach. Also, who knows? You might find additional revenue opportunities in your journey.

Adaptability and utilizing multiple platforms are key to success in the evolving streaming landscape.

But How Can You Reach a Broader Audience as a Twitch Streamer?

eklipse can convert stream to tiktok video

As a new streamer, capturing and sharing the most exciting moments from your streams can be a challenge, especially if you’re short on time or lack video editing skills. That’s why you should try a tools like Eklipse.

Eklipse is a handy tool that identifies the best moments and automatically creates clips for you to share with your audience.

Another cool feature is the ability to convert Twitch clips into vertical videos, perfect for platforms like TikTok.

This opens up new opportunities to reach a wider audience and expand your content’s reach. Remember, the key to successful content creation lies in consistently delivering high-quality and engaging streams.

Whether you choose to utilize tools like Eklipse or explore other options, finding a solution that simplifies the creation of stream highlights will undoubtedly contribute to enhancing your overall streaming experience.


Twitch’s new guidelines and monetization policy have raised concerns among streamers. These changes limit revenue streams by restricting sponsor logo displays.

To thrive in the evolving streaming landscape, delivering engaging content and adapting to Twitch’s changes is a must for any streamer.

Exploring alternative platforms and leveraging tools enhances the streaming experience and expands their reach.