20+ Facebook Statistics Content Creator Should Know in 2023

Are you wondering if Facebook is still the right platform for your target audience? Or if your investment in Facebook ads is paying off? Staying informed about the latest Facebook statistics is crucial for refining your Facebook content strategy.

Facebook remains the reigning champion among social media platforms. In 2023, a whopping 71% of the audience and 65% of content creators plan to keep Facebook as their primary platform.

Here’s a collection of essential Facebook stats that can reshape your content creation strategy.

General Facebook Stats Every Content Creator Should Know

facebook statisctics
Source: MOT Marketing Digital
  • Facebook stands as the third most frequently visited website globally, following only Google and YouTube.
  • With a staggering 2.96 billion monthly active users, it reigns as the most popular social media platform worldwide.
  • In 2022, Facebook raked in a colossal $113 billion in total ad revenue.

Usage Statistics

  • Facebook boasts nearly 3 billion monthly active users, and this number continues to rise.
  • Users in the United States spend an average of 33 minutes per day navigating the platform.

FB User Statistics

  • A remarkable 67.5% of monthly active users engage with the platform daily.
  • A mere 18% of American users have faith in Facebook to safeguard their data and privacy.
  • Messaging friends and family remains the top activity on Facebook.
  • When it comes to customer service, Facebook takes the crown as the most utilized platform.

More on Eklipse Blog >> Social Media Demographics: Important Key Insights (2023)

Advertising and Marketing Statistics

Facebook stars
Source: Facebook
  • Facebook ads maintain an average click-through rate (CTR) of 0.90%.
  • The average cost per click (CPC) for Facebook ads hovers at $1.72.
  • Facebook ads enjoy an impressive average conversion rate of 9.21%.
  • In terms of return on investment (ROI), Facebook leads the pack among social media platforms.

Facebook Engagement Statistics

  • The median engagement rate on Facebook registers at 0.064%.
  • Posts featuring photos and status updates yield the highest levels of engagement.
  • Contrary to common belief, frequent posting doesn’t necessarily translate to higher engagement.

Facebook Video Statistics

  • Live videos consistently outperform pre-recorded videos in terms of engagement.
  • An interesting fact: most viewers prefer watching videos with the sound muted.

More on Eklipse Blog >> How to Stop Videos from Automatically Playing on Facebook

Facebook Device Statistics

  • Virtually all Facebook users access the platform via mobile devices.
  • A mere 2.6% of users exclusively rely on computers to access Facebook.

Feature Statistics (Reels, Stories, Messenger)

facebook reels
Source: The Trends
  • A staggering 500 million people engage with Stories daily.
  • Facebook Messenger boasts over 1 billion users.
  • Reels are experiencing a meteoric rise, accumulating 140 billion daily plays across Facebook apps.

Facebook Audience and Demographics Statistics

  • The largest demographic on Facebook falls in the 25-34 age group.
  • Usage among teenagers has witnessed a sharp decline.
  • Facebook leans slightly toward male users.
  • India boasts the largest audience size on Facebook.

Facebook Consumer Behavior Statistics

  • Facebook leads in social commerce, boasting the highest number of buyers.
  • A notable 19% of U.S. consumers initiate their online shopping journey on Facebook.

These Facebook statistics are invaluable for shaping your social media strategy and prioritizing your efforts. Don’t forget to delve into your account-specific performance data through Facebook analytics.

More on Eklipse Blog >> 9 Tips for Choosing the Ideal Facebook Cover Photo

Facebook Statistics FAQs

1. How can I access Facebook stats for my page?

To access essential Page performance stats for your account, simply click on the menu button on your Facebook Page and select “Professional Dashboard.”

2. Is Facebook still relevant for content creators?

Absolutely, yes. Facebook remains the largest social media platform with a growing number of monthly active users, making it highly relevant for content creation.

3. What can we expect from Facebook in 2023?

In 2023, Facebook is likely to focus on introducing new features and investing in the Metaverse, making it an exciting platform to watch for content creators.

More on Eklipse Blog >> How to Get Verified on Facebook in 5 Minutes


In conclusion, the landscape of Facebook in 2023 presents an array of compelling statistics that underscore its continued dominance as the best place for content creators. With nearly 3 billion monthly active users and a strong presence among users, Facebook remains an invaluable platform for content creators to connect with their target audiences. Hope this info is helpful!

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Ava Peterson
Ava Petersonhttps://eklipse.gg/
A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends

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