Video marketing is a potent tool for grabbing attention, utilizing sound, visuals, music, and more. Adults are predicted to spend 80 daily minutes on digital videos by 2023. To capitalize on this, marketers should craft a strong video marketing plan for social media. There are diverse ways to incorporate videos in social media marketing, including live streaming and easy-to-use editing apps, moving beyond traditional ads. Below is a 7-step guide for an effective social media video marketing strategy.
1. Set goals for video marketing
At the beginning of any marketing strategy, it’s crucial to set goals. Determine what you want to accomplish with your videos. Start with a few goals to avoid feeling overwhelmed. For example, your goal could be to create brand awareness. However, with the right script and creativity, your video marketing strategy can do more than just raise awareness. It can guide customers through their buyer’s journey, educate them on their purchase, and fuel brand advocacy.
2. Decide on your platforms
Each major social media platform offers its own form of video, so it’s important to choose the platforms that align with your goals. Facebook, YouTube, Instagram, Snapchat, and TikTok are the top platforms anticipated to be widely used in the coming years. Consider using TikTok and YouTube for video marketing, as they have proven to be effective platforms.
3. Select your video types
Choose the types of videos that best suit your brand and goals. Consumers value authenticity, so focus on creating genuine content. Educational videos, explainer videos, behind-the-scenes content, interviews, entertaining videos, testimonials, product showcases, and narrative videos are all effective options.
4. Plan the content production
Create a content production plan to save time and money. Determine whether you will hire an agency or handle the production in-house. Consider all the steps involved, such as equipment and prop identification, scriptwriting, storyboarding, talent recruitment, filming, and editing.
5. Know what post-production entails
Allocate enough time for post-production, especially if you require extensive editing. Post-production includes tasks like adding closed captions, text overlays, call-to-action screens, and more. Understand the specific requirements of each platform for optimal results.
6. Schedule and promote the videos
Once your videos are ready, schedule and promote them on the selected platforms. Utilize social media management platforms to streamline the process. Remember to promote your videos multiple times to maximize reach and engagement.
7. Understand and analyze metrics
Analyze the performance of your videos using the metrics provided by each platform. The metrics you focus on should align with your goals. Many platforms offer analytics tools to track performance over time and across different platforms.
Conclusion
Starting to use videos for marketing today can really help you grab the attention and interest of your intended audience. Videos are powerful because they can combine sounds, visuals, music, and other exciting things to keep people hooked.
A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends