How to Create an Instagram Carousel Post

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Reels are popular on Instagram right now, but don’t discount the power of Instagram carousels. They can help you sustain engagement and get people to stop and swipe. In this guide, we’ll break down why Instagram carousels are a great idea for your social media strategy and provide tips, examples, and ideas to help you get started.

What is an Instagram carousel?

An Instagram carousel is a post with multiple photos or videos that users can view by swiping left on the app. It’s like a slideshow that users can control manually.

Why use Instagram carousels?

Carousel posts are a great way to engage your audience. They outperform both photo and video posts in terms of engagement rates. According to Socialinsider.io, carousel posts can achieve engagement rates between 1.65% and 5.40%, higher than the platform average of 1.22%.

When to use Instagram carousels

You can use Instagram carousels for various purposes, including:

  • Educational content
  • Data and infographics
  • Tutorials
  • Brand storytelling
  • Before-and-after reveals
  • Photo dumps
  • Product reveals
  • Product/brand updates
  • User-generated content
  • Event highlights
  • Behind-the-scenes looks

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Instagram carousel size requirements

To ensure your carousel post looks great, follow the size requirements and specifications. Instagram recommends:

  • Resolution of 1080 x 1080 pixels for images.
  • Minimum resolution of 600 x 600 pixels and a maximum resolution of 1080 x 1080 pixels for videos.
  • Consider the three aspect ratio options: square (1:1), horizontal (1.91:1), and vertical (4:5).

How to create a carousel post on Instagram

Here’s a step-by-step guide to creating an Instagram carousel post:

  1. Click the “+” button at the top of your screen.
  2. Select the option to create a new post.
  3. Tap “Select multiple” to choose the photos or videos for your carousel.
  4. Choose up to 10 photos or videos and tap “Next.”
  5. Edit your photos and videos by applying filters. You can apply the same filter to create a cohesive look.
  6. Add details to your post, including a caption, hashtags, tags, location, and reminders.
  7. Tap “Share” to publish your carousel post.

How to schedule an Instagram carousel post

To schedule your carousel posts, you can use the Facebook Creator Studio. Follow these steps:

  1. Log into your Creator Studio account and select the Instagram button.
  2. Click “Create Post” and choose the option for your Instagram Feed.
  3. Add content by selecting the images or videos for your carousel.
  4. Add all the necessary information and click the drop-down arrow next to “Publish.” Select “Schedule” and choose the date and time for your post.
  5. Click “Schedule” to schedule your Instagram carousel post.

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Creating Instagram carousel templates

Maintain a consistent and high-quality feed by using Instagram carousel templates. These templates provide a framework with consistent design elements. You can find stock templates on websites like Canva, PicMonkey, and Adobe Stock, or create your own from scratch to showcase your brand visual identity.

Start engaging your audience with Instagram carousels

Don’t miss out on the opportunity to engage your audience with Instagram carousel posts. Use the tips, ideas, and template resources to design eye-catching carousels that get people to swipe left. Engagement is key to social media success, so make the most of this powerful feature on Instagram.

Conclusion

By following the guidelines outlined in this guide, you can create captivating Instagram carousels that not only stop the scroll but also encourage users to swipe left and dive deeper into your content. From choosing the right content to scheduling your posts and even using templates for a consistent visual identity, you now have the knowledge to leverage this powerful feature on Instagram.


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