TikTok Ads 101: How to Advertise on TikTok

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TikTok has become incredibly popular, with 1 billion active users worldwide. Content creators can take advantage of this popularity by advertising on the platform. Here’s a detailed overview of how to advertise on TikTok and the different types of ads you can use.

Types of TikTok Ads

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TikTok offers several types of ads that you can choose from to reach your target audience:

  • In-feed video: These ads appear in TikTok users’ native news feed on the “For You” page.
  • Takeover: This type of ad takes over the whole screen for a few seconds before turning into an in-feed video ad.
  • Spark ads: Content creator can sponsor popular organic content related to their products.
  • Image ads: These ads are placed in videos that appear via TikTok’s news feed apps.
  • Video ads: These are full-screen videos that appear in a user’s “For You” feed.
  • Pangle ads: Pangle’s video platform integrates with TikTok to offer video, native, and banner ads in specific countries.
  • Carousel ads: These ads include up to 10 images and appear in TikTok’s news feed apps.
  • Branded AR content: Ads can appear as branded stickers, lenses, and other types of AR content for users to use in their videos.
  • Hashtag challenge: This type of ad appears in the “Discovery” section of the app and encourages user participation.
  • Sponsored influencer content: Work with other influential TikTok users to promote your message.

How to Set Up Ads on TikTok

To set up ads on TikTok, follow these steps:

  1. Create your TikTok business account.
  2. Open “TikTok Ads Manager”.
  3. Set your ads goal.
  4. Choose your audience.
  5. Set your ads schedule and budget.
  6. Create your ads by uploading a video or image file and customising it with ad text and a call to action.
  7. Submit your ads.
  8. Measure your ad performance using TikTok’s native analytics.

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TikTok Ad Specs

TikTok ad videos should be 9 to 15 seconds long (max 60 seconds), with 9:16, 1:1 or 16:9 ratio, less than 500MB, and in .mp4, .mov, .mpeg, .3gp, or .avi format.

How Much Do TikTok Ads Cost?

TikTok lets its users set their own daily budget for ads, starting at $5 per day. However, it’s important to keep in mind that the more budget you spend, the more potential your content will reach new audiences.

TikTok Advertising Best Practices

To get the best results from your TikTok ad campaigns, follow these best practices:

  • Stay true to your streamer persona and be authentic.
  • Keep your videos direct and focused, ideally between 21 to 34 seconds.
  • Use vertical orientation for better performance.
  • Promote your ads during relevant events or trending topics.
  • Incorporate sound, text, and hashtags to enhance engagement.
  • Use TikTok’s interactive features to encourage user interaction.
  • Collaborate with influencers to expand your reach.
  • Test and optimize your content based on analytics.

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Advertising on TikTok may be different from other social platforms, but understanding how to run ads on TikTok can lead to impressive results. Keep your message direct and simple to capture the attention of TikTok’s diverse and fast-moving audience. Good luck!

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