TikTok sounds are an essential component of the app’s culture. Users don’t just listen to them; they remix and revamp them to create new trends and cultural shifts. Sound is often the catalyst for TikTok challenges and dances, and it’s what brings the community together.
Music is a universal language, and TikTok has had a significant impact on the music industry. But you don’t need a hit song to boost your TikTok content or campaigns and engage your customers. You just need the right sound.
If you haven’t already, now it’s time to consider using TikTok sounds in your campaigns to grab the attention of audiences. It’s because TikTok’s sound-on campaigns are better at increasing account awareness compared to competitors’ ads.
Trending TikTok Sounds
Every day, new TikTok sounds emerge as the app thrives on rapid creativity and trends. Here are a few examples from the past two months:
- “He’s mine/he’s a 10, but” trend: This trend features the song “He’s Mine” by MoKenStef and has been featured in almost 1 billion videos on TikTok.
- “Stranger Things” trend: The hit show “Stranger Things” has popularized the song “Running Up That Hill” by Kate Bush, and the sound has been used in over 2.7 million videos.
- “The past three summers” trend: This trend involves users showcasing their glow-up over the past three summers, accompanied by instrumental and sound effects.
- “Long Way 2 Go Remix” trend: This trend features a dance challenge set to a remix of Cassie’s 2006 hit “Long Way 2 Go” and has been used in various types of content.
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How to Find Trending Sounds on TikTok
To discover trending TikTok sounds, you can use the TikTok Creative Center. This tool provides trend information, including data on hashtags, songs, creators, and videos.
You can also study relevant hashtags and follow creators who create content about social media marketing and trend spotting. Additionally, there are third-party databases that provide information on trending sounds, but it’s important to verify the data before using it.
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Guidelines for TikTok Sounds
When using TikTok sounds, it’s crucial to avoid copyright infringement. Creators have several options to incorporate sounds without crossing legal boundaries. These options include licensing music, using royalty-free music from TikTok’s Commercial Music Library, creating custom sounds by remixing stock sounds or adding voice overs, and reposting user-generated content with permission.
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In conclusion, TikTok’s sounds play a pivotal role in shaping the platform’s culture and driving engagement.
With the right strategies and insights, creators can use TikTok sounds as a powerful asset for their campaign, ensuring that they not only capture attention but also resonate with their target audience. Let’s try it today!
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