Short-form video gaming has been gaining immense popularity in recent years, with gaming influencers flocking to platforms such as TikTok and YouTube Shorts. This article aims to provide an in-depth analysis of how modern gamers are engaging with short-form video content
By understanding the dynamics of short-form video gaming, marketers can gain valuable insights into how gamers approach this form of content. Let’s explore trends, platforms, and strategies to succeed as a gaming streamer/content creator in 2023 here.
Gamesight Report Analysis
“Elden Ring” and “Minecraft”
Gamesight’s analysis delved into videos about the most popular 30 games on YouTube, including marquee titles such as “Elden Ring” and “Minecraft”. Notably, videos from these games accounted for over 80 percent of YouTube’s total gaming viewership.
Successful Video Durations
The report compared indicators such as view count to average video lengths to identify the most successful video durations for every game genre. It revealed that short-form videos have plateaued at around 40 to 50 percent of all content. This presents an opportune moment for a detailed examination.
Gamesight classified YouTube videos into four categories:
- Short (under 2 minutes)
- Medium (2-8 minutes)
- Long (8-20 minutes)
- Epic (over 20 minutes)
Different Creator Sizes
Smaller creators were found to be rewarded more by short-form video than larger creators. The data indicates that short-form content accounts for the majority of micro creators’ viewership.
The report also highlighted variations in engagement across different game genres when it comes to short-form video gaming:
- Horror gaming content benefits most from short-form videos.
- First-person shooters and player-versus-player games reap more viewership from long-form content.
Strengths and Weaknesses
Short-form video gaming allows smaller creators greater discoverability and enhances engagement with specific genres like horror games.
Larger creators might find it challenging to sustain viewer engagement through short-form content due to their pre-existing captive audience’s preference for longer formats.
In conclusion, understanding how gamers engage with short-form video is crucial for marketers looking to tap into this space effectively. The dynamics between creator sizes and genre-specific preferences shed light on the varied nature of engagement within the realm of short-form video gaming, offering valuable insights for both influencers and marketers alike.
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