Short video content is so trendy nowadays. Even we see short video content on social media daily. But what is short form video content, and why are people so “obsessed” with it?
This year, HubSpot’s marketing report highlighted short-form video as the most popular and effective social media content format. As a result, 33% of marketers are planning to invest more in short-form video strategies.
If you have short-form video content on your radar for this year, you’ve come to the right place. We’ve compiled a comprehensive guide on short-form video content, revealing the right platforms and best practices to craft videos that captivate your audience’s hearts. Let’s dive in!
What is Short-Form Video Content?
Short-form video content refers to any video lasting less than 60 seconds, although some marketers believe it can extend up to three minutes. The core idea behind short-form videos is to present bite-sized, easily digestible content that viewers can scroll through effortlessly, enjoying several videos in one session.
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Why is Short-Form Video Content Important?
The popularity of short-form video content is skyrocketing across social media platforms, making it a must-have for brands. Let the numbers speak for themselves:
- TikTok, the pioneer of short-form video content, achieved a staggering 1.53 billion users in just seven years, making it the fastest-growing social media platform.
- A whopping 96% of consumers prefer short-form videos to learn about products and services.
- Short-form video boasts the highest ROI and excels at lead generation and audience engagement.
- Almost one-third (30%) of all short-form videos are watched 81% of the way through.
- Additionally, 47% of marketers agree that short-form videos are more likely to go viral.
- In the United States, adults spend an average of 46 minutes daily on TikTok, and this number is projected to increase to 48 minutes by 2024.
Top 3 Short-Form Video Platforms
Three primary platforms dominate the short-form video landscape:
1. TikTok
Launched in 2016, TikTok leads the pack as the first major short-form video platform. With a dedicated focus on short-form content, TikTok offers a “For You” page, presenting algorithmic suggestions, and a “Following” option to view videos from users you follow. Don’t forget to explore the Discover section, a treasure trove of content to enjoy.
2. Instagram Reels
Instagram, now owned by Meta, introduced Instagram Reels in 2019. To access Reels, tap the center icon on the home screen. Scrolling through your feed will also showcase a plethora of Reels. Take advantage of this feature, and watch how your Reels gain traction with Instagram’s algorithm.
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3. YouTube Shorts
YouTube, the pioneering video platform, couldn’t miss the short-form video trend. Their YouTube Shorts offer recommended videos right on the home screen. Simply click the Shorts icon on the bottom menu to indulge in a seamless viewing experience.
Short-Form Video Content Best Practices
Now that you know the top platforms, let’s dive into essential best practices for creating captivating short-form videos:
1. Pay Attention to Popular Trends
Stay on top of trends by immersing yourself in the content on these platforms. Identify recurring sound bytes and songs used in videos—a sign of a trending topic. Jumping on trends can boost your video’s reach and entice viewers to watch till the end.
2. Start With a Hook
With short attention spans, you need to grab viewers’ attention from the start. Begin your video with something eye-catching or use an attention-grabbing sound byte to keep users engaged.
3. Create Relevant Content
Ensure that your content aligns with your brand and resonates with your target audience. Use trending sound bytes or create original content that appeals to your viewers.
4. Repurpose Long-Form Videos
Leverage your existing long-form videos by cropping and editing them into short-form pieces. This allows you to start sharing content quickly while fine-tuning your strategy.
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5. Keep it Less Than 60 Seconds
Short-form videos thrive within a minute or less. Make sure your content is truly bite-sized and easily consumable.
6. Share Consistently
To leverage the algorithm’s power, post new videos regularly. Aim for daily or weekday postings to stay on your audience’s radar.
7. Promote Across Platforms
Share your short-form videos across multiple platforms, maximizing their reach and impact.
8. Record Vertically
As short-form videos are meant for mobile devices, record vertically to optimize viewing on smaller screens.
9. Use Your Caption Strategically
Make the most of your video’s caption by adding context, a call-to-action, or additional information.
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Conclusion
Get creative with your short-form videos, and enjoy the journey of captivating your audience with engaging content. Embrace the potential of short-form video content for your brand’s growth and watch your online presence flourish. Good luck!
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