A Complete Guide to Scheduling Instagram Posts in 2023

Scheduling Instagram posts in advance is a valuable skill that can free up your social media team to focus on other important tasks. In this guide, we will explore different methods of scheduling Instagram content, discuss the benefits of scheduling, and introduce some useful scheduling tools.

How to schedule Instagram posts from the Instagram app

Instagram has finally introduced in-app scheduling for business profiles. Here’s how to get started:

1. Open the Instagram app and tap the “+” button or swipe right on the home feed.
2. Select “Post” or “Reel” depending on the content type.
3. Capture or upload your photo or video.
4. Add stickers, effects, and write your caption.
5. Tap “Advanced Settings” and toggle on the “Schedule this post” option.
6. Choose your preferred date and time.
7. Tap “Schedule” and you’re done.

How to schedule Instagram posts from Meta Business Suite

You can also use Meta Business Suite to schedule your Instagram content. Here’s how:

1. Connect your Instagram Business Account to your Facebook Page.
2. In Meta Business Suite, click “Create post” or “Create reel”.
3. Specify the Instagram account you want to share the post or reel to.
4. Upload your media, write the caption, and add hashtags and mentions.
5. Toggle on the “Set date and time” option and choose your preferred date and time.
6. Click “Save” and then “Schedule”.

More on Eklipse Blog >> How to Create Reels with AI Tools for Streamer

Benefits of scheduling Instagram posts

There are several benefits to scheduling Instagram posts:

1. Develop a comprehensive content strategy by diversifying your content types.
2. Free up time to interact with followers and reply to comments.
3. Better time management leads to higher quality posts.
4. Create seamless marketing campaigns across different channels.
5. Encourage collaboration and brainstorming among team members.

Tips for scheduling posts on Instagram

Here are some key considerations when scheduling Instagram posts:

1. Optimize your post timing to maximize engagement.
2. Craft thoughtful captions with appropriate hashtags and calls-to-action.
3. Keep a close eye on your content calendar for variety and consistency.
4. Block off time to engage with customers in real-time.
5. Know when to pause scheduled content during sensitive or crisis situations.

Conclusion

Scheduling Instagram posts is a valuable skill that can benefit your social media strategy. By following the steps and tips outlined in this guide and using the recommended tools, you can create a compelling content calendar and save time for other important tasks.