17 Tips to Increase Your TikTok Followers [Update 2023]

TikTok is a rapidly growing social media app that has gained popularity for its short-form videos. To maximize your viral potential and engage with your audience, you need to implement effective TikTok marketing strategies. Here are 17 actionable tips to help you grow your TikTok followers.

Source: Marketing Turkiye
  1. Identify your target audience: Understand who your content is aimed at and create videos that will resonate with them.
  2. Pay attention to trends: Explore popular trends on TikTok and create videos that align with them.
  3. Create a TikTok challenge: Encourage user participation by creating your own branded challenge or participating in community challenges.
  4. Use the right hashtags: Use relevant hashtags to help users discover your content. Avoid using irrelevant or trending hashtags just for the sake of it.
  5. Publish TikTok videos at the right times: Analyze your followers’ activity to determine the best times to post your videos for maximum reach.
  6. Leverage music and trending songs: Incorporate popular sound bytes or songs into your videos to grab attention and increase engagement.
  7. Add closed caption text to your videos: Improve accessibility by adding closed captions to your videos.
  8. Share user-generated content: If users mention your brand or create content relevant to your industry, ask for permission to share their videos and give them credit.
  9. Create engaging captions: Use captions to provide context, add humor, or offer educational insights to complement your videos.
  10. Create TikTok stories: Take advantage of TikTok’s story feature to share behind-the-scenes content or other engaging content that doesn’t fit your regular strategy.
  11. Work with TikTok influencers and creators: Collaborate with popular TikTokers to expand your reach and promote your brand.
  12. Create a content series: Engage your audience with a multi-part video series that builds on their interest and keeps them coming back for more.
  13. Cross-promote your TikTok videos: Share your TikTok videos on other social media platforms to let your followers know about your TikTok presence.
  14. Use TikTok features to engage your audience: Like, comment, stitch, or duet other users’ videos to interact with the TikTok community.
  15. Use CTAs at the end of your videos: Encourage viewers to follow you or check out similar videos by adding a call-to-action at the end of your videos.
  16. Monitor your growth and double-down on what works: Analyze your TikTok analytics to understand which videos perform best and replicate their success.
  17. Diversify your content with ads: Consider allocating a portion of your marketing budget to promote your TikTok videos through ads.


By implementing these tips, you can effectively increase your TikTok followers and build an engaged audience. Start by gathering inspiration from successful brands on TikTok and tailor these strategies to suit your brand’s unique voice and style. Don’t miss out on the opportunity to leverage TikTok for brand awareness and revenue growth.