How to Use the Instagram Link in Bio to Drive Traffic

You’ve probably seen it many times – your favorite Instagram account posts a photo about something interesting and ends the caption with “link in bio to read more.”

If you’re running a brand Instagram account, you know the links in your bio are essential for driving audiences to your site from Instagram. In this post, we show you how to get the most out of your links in your bio on Instagram.

What does link in bio mean?

“Links in bio” refer to the clickable URLs that you can add to your profile section. Most social media platforms give you the option to add a link in your bio to take followers to your website, product page, content, or some other important page.

On platforms like Facebook and Twitter, adding a link to the homepage of your website may be more than enough since you can share clickable links to individual pages, products, or content in your posts.

But it’s a little different with Instagram. Accounts with 10,000+ followers do have the option to share links through their Stories, but those that are still building their following have to leverage up to five links in bio to direct followers to a product page or a piece of content. Plus, outside of Stories highlights, Stories links are ephemeral and not ideal for an account of any size to highlight the most important URLs to drive social media traffic to.

Instagram’s link in bio can feel limiting when you want to highlight more than five important products, posts, and pages. Fortunately, there are several link in bio tools that will let you put together all these key link destinations and share them via a single URL. This will lead to a custom landing page with all the relevant links you want to share.

How to Put a Link in Your Instagram Bio

It’s easy to add or update the link in your Instagram bio. You can use either the mobile app or the Instagram website on your desktop. Follow the steps below:

1. Go to your profile and tap on the “Edit Profile” button.
2. In the “Website” field, enter the URL you want to add to your bio.
3. Tap on “Done” and that’s it – you now have a link in your Instagram bio.

Link in Bio Tools

If you want to share links to more than five pages and products, you can also use a link in bio tool. This tool will let you create a custom landing page that houses all the links you want to share. And you can just add the URL of this landing page in your Instagram bio. Here are a few link in bio tools you can use:

1. SproutLink SproutLink is a stand-out link in bio offering that allows your audience to access a replica of your Instagram grid and visit the unique link associated with each of your Instagram posts.
2. Linktree Linktree is an affordable link in bio solution that lets you add unlimited links and customize them with images and icons.
3. Feedlink Feedlink is a powerful link in bio tool that comes with mobile-optimized landing pages and allows you to track click stats for each link.
4. Lnk. Bio Lnk. Bio lets you add unlimited links even with the free plan and offers additional features with paid plans starting from $0.99/month.

Conclusion

Now that you know how to set up a link in bio landing page, let’s take a look at some of the ways you can use links in your Instagram bio to promote your business.

With the right approach, adding links to your bio can be a great way to attract quality leads and move them along the conversion funnel. So make the most of the ideas and tips above to start leveraging this feature for your business.