How to Successfully Run an Instagram Giveaway or Contest

Running an Instagram giveaway or contest is a strategic way to engage your audience and grow your following. It’s also a fun way to give back to your followers and potentially turn them into customers. In this article, we’ll dive into what an Instagram giveaway is, why you should host one, and provide a step-by-step guide on how to run a successful giveaway.

Benefits of hosting an Instagram giveaway

Source: Woorise
  1. Get more followers: By requiring users to follow your Instagram account to enter the giveaway, you can increase your follower count.
  2. Generate higher engagement: Instagram giveaways can boost engagement on specific posts and improve overall engagement. This can lead to increased visibility of your content and attract more users to engage with your brand.
  3. Increase reach and impressions: The more engagement your giveaway posts receive, the more likely your content will be shown to followers. This can help increase your reach and impressions on the platform.
  4. Create collaboration opportunities: Instagram giveaways provide an opportunity to collaborate with other brands. Co-hosting a giveaway with a brand that complements yours can introduce your products to a new audience and create a more enticing prize bundle.

Types of Instagram giveaways

There are five main types of Instagram giveaways that brands commonly use:

  1. Like, comment, and follow: Users enter by liking the giveaway post, commenting, and following your account.
  2. Tag a friend: Participants tag a friend in the comments to enter and can tag multiple friends for additional entries.
  3. User-generated content: Participants share a photo on their feed with a specific branded hashtag or by tagging your account.
  4. Collaboration: Brands collaborate to offer a joint giveaway prize, introducing their audiences to each other’s products.
  5. Instagram Stories: Participants share a post about the giveaway on their Instagram Stories to enter.

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6 Ways to run an Instagram giveaway

Source: Digital Marketing School
  1. Define your giveaway goals: Determine your main objective, such as increasing engagement, growing your following, or collecting user-generated content.
  2. Identify your budget and prizes: Determine your budget and choose a prize that appeals to your target audience.
  3. Plan and run your giveaway: Decide whether you’ll run a giveaway or contest, choose an entry method, set a duration, create a unique hashtag, and plan how you’ll notify the winner.
  4. Design your campaign assets: Create attention-grabbing visuals for your Instagram feed and Stories. Craft captions that explain the prize, entry rules, and any necessary disclaimers.
  5. Measure your giveaway entry results: Monitor the number of entries, hashtag usage, engagement, and any impact on sales or awareness.
  6. Select your winner using an Instagram giveaway picker: Utilize an Instagram giveaway picker tool to randomly choose a winner. Consider sharing a video of the selection process to ensure transparency.


Running Instagram giveaways will boosts your followers and engagement especially if you are a new content creator. Remember, hosting an Instagram giveaway requires planning, clear goals, and attractive prizes. Follow these steps to run a successful giveaway and see the benefits for your content creator career.

Ava Peterson
Ava Peterson
A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends

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