Some people may think TikTok is just a social media filled with lip-sync videos or dance covers, when in fact, this platform actually has high potential in building a gaming channel identity and introducing it to various audience.
According to InfluencerMarketingHub, TikTok was the most downloaded app by Apple users in the first quarter of 2018. In addition, the platform has more than 500 million users worldwide.
If you know how to use TikTok properly, you can introduce yourself to a lot of new potential viewers who will stop by your channel. After all, leveraging the vast TikTok community is key to building channel popularity and making profits.
How to begin? Don’t worry, this time we have collected a number of tips to make your gaming channel grow via TikTok. Read more below.
1. Create Short Videos
One of the best ways to promote your streaming channel on TikTok is to show people what they can expect from you. Thus, you need to create interesting content.
Don’t put YouTube video formats on TikTok due to it displays videos in a vertical format. Make sure you make videos exclusively in TikTok’s format to get more followers on your account.
Keep in mind that TikTok is a platform where the videos are very short. If you impress people in a short amount of time, they will be more curious about your channel to watch more of your videos.
So, think about what content you can record in a vertical style and upload on TikTok. Try to keep the same style as the ones on your channel.
For example, if you are a Fortnite player, you can show the viewers some quick tips like the best hiding places on the map. Viewers who like your content will be interested in following your channel for more useful tips.
2. Be Consistent
The most basic thing you need to remember when using TikTok to get a lot of followers is that you need to upload regularly and consistently.
Just because TikTok videos are short, doesn’t mean you can compromise on video quality. Your videos must still entertain the viewers, otherwise your name will be drowned in hundreds of videos on the Explore page.
However, if you are consistent in uploading quality videos, once someone sees your video on TikTok, they will be more likely to click on another video from you because they have enjoyed the previous video.
Thus, you can get a lot of followers on TikTok who slowly follow your channel on YouTube, Twitch, Facebook Gaming, and other streaming platforms.
3. Add Your Gaming Channel to TikTok
Well, this is the first thing you should do if you plan to use TikTok as a platform to promote your YouTube channel. You need to link it to TikTok.
The goal is that people who visit your TikTok account can also open your YouTube channel through TikTok.
Here are the steps to add your channel on TikTok.
- Open TikTok app.
- Go to the profile by tapping the icon like the person at the bottom of the screen
- Scroll until you see the add YouTube option, then tap it.
- Select the YouTube account you want to add, then press the allow button.
- Finished. Your YouTube account has successfully been linked to TikTok.
You have added your YouTube channel with your TikTok account. This makes it very easy for followers to open your YouTube channel without having to search on YouTube.
4. Create Content to Engage the Viewers
One of TikTok’s most popular content is creating videos where people present themselves side by side with each other while ‘interacting’ or doing other creative things.
This is a great way to attract more fans and increase your following on TikTok and your channel.
For example, you can use this feature to create original content. For example, showing your gameplay and asking your fans to do something similar.
This can be in the form of a small house show or showcase made in Minecraft, doing a 180-degree headshot in Apex Legends, showing off funny gaming moments, and more.
Thus, you can offer rewards for your fans who upload these videos. Let your fans know that if they make a TikTok video about your content, take on a challenge, or recreate similar content, it will be featured in your latest YouTube video! They will feel very involved with you.
Many people want the content creators they follow to feature their own videos in their content. So, this way your followers will come to your YouTube channel to watch the videos you make featuring fan-generated content.
5. Use the Right Hashtags
Like Instagram, the use of hashtags are incredibly important on TikTok to make your content get discovered easily. With that said, keep in mind that the space of a video description is limited, so you’d only be able to use around four or five tags.
HolmesInFive, a popular Twitch streamer, recommends using popular combination of hashtags to get your video trending. “Research and use both popular and relevant hashtags for your content and audience,” he suggests. “Just using #fyp #foryou #foryoupage alone typically isn’t enough to get your TikTok out there anymore.”
You can view trending hashtags on TikTok within the Discover tab in the app. They get updated everyday, so take notes of what’s hot before you upload your latest video. In additon, make sure not to use unrelated trending tags or you might be reported for spam!
As a social media that has many users, TikTok provides an opportunity for anyone to easily promote their business or channel.
However, with so much competition, you need to pay attention to the content you create and ensure that it is quality content.
Thus, users will click on your name more often, and even end up visiting your channel because they like the content you create.