How To Post A YouTube Video To Instagram

YouTube and Instagram are two huge giants of the content and social media world. It is paramount for content creators and businesses to use both platforms to further their goals. With a considerable difference in their operation, how to post a YouTube video to Instagram is valuable knowledge to have!

Post A YouTube Video On Instagram – Why?

Drive Traffic

YouTube is basically a search engine tied to Google. An external link share gives more weightage to your YouTube video’s ranking on the global video sphere. When you share a YouTube video link on Instagram, it’s rank increases. Higher rank = higher views. And more views is never a bad thing!

Efficient Targeting and Brand Awareness

The thing with both platforms is that what may be popular on one, may not be popular on the other. Diversifying platforms for your content, means more people of different demographics and tastes will see it. And this is how you eventually target more people efficiently, rather than facing failure on just one platform!

How To Post YouTube Video To Instagram

Step 1: Get your YouTube video ready

We don’t recommend you downloading other people’s YouTube videos to your desktop because it might cause copyright issues and loads of video downloaders are not safe at all. If you have the original copy of your YouTube video, find them and copy to your desktop.

Step 2: Check if your YouTube video needs editing

At first Instagram only allowed videos up to 1 minute in length. Now however, you can upload videos as Reels which are not length limited. The video aspect ratio is another thing, considering Instagram supports 9:16 or 1:1 and YouTube videos are often 16:9.

Step 3: Edit your Video

We recommend using an online editor such as Kapwing to edit your video’s length and aspect ratio.

Share YouTube Video to Instagram via a Link

Ideally, the ‘Swipe Up’ feature is the best way to get immediate traffic for your YouTube video. However, that is only reserved for those with over 1000 followers on Instagram.

Step 1

Thumbnails are the first thing people see, and the primary reason for clicking a YouTube video link. Your thumbnail must be attractive enough for people to swipe up. Additionally, a call to action or CTA is imperative to actually communicate to viewers as to what the video is about.

Step 2

Open the Instagram App, and click the ‘+’ sign next to your story icon. Choose an image you want to share alongside the video link, then hit the chain icon at the top of the screen.

Step 3

Copy and paste the URL to your YouTube Video. Tap Done.


With these steps, you’ll be on your way to cross posting between Instagram and YouTube, and driving up your traffic. Good luck!