Instagram Reels Bonus Disappeared: Did It Really Happen?

Many creators have claimed that the Instagram reels bonus disappeared as much as 70% recently. This is quite shocking actually. It’s not stopping there. Instagram people said that Instagram also increased the number of viewers of a reel to be eligible to pay and get bonuses.

But on top of that, what is actually happening? And why could this happen? Just stay tuned and keep reading the article if you want to seek more information about this topic.

Knowing Instagram Reels Play Bonus

Instagram Reels Bonus Disappeared
Source: Digital Information World

Meta (previously called Facebook) has committed itself to pay $1 billion for Instagram creators through 2022. This program aims to appreciate the creators for all their great works in making content.

As a result, the creators not only can gain popularity through their creative content but also earn money. However, this only happens when you have met the requirements Meta gives to its users.

Additionally, Meta has said that the payout ranged from $600 to as much as $35,000. To be able to get the payouts, of course, your content should hit a certain target view. To get paid $35,000, at least you need to get 58 million views.

This is indeed not easy, yet still, a lot possible to do. However, Meta seems made big changes to it. According to many testimonials from creators, the changes have quite burdened them though. Additionally, Meta has never explained why the payout system has changed.

How to Earn Reel Bonus

To be eligible to receive an Instagram Reel bonus, you’ll need to meet certain requirements from Instagram. Check the following list to see if you have fulfilled all of the points.

  • Be at least 18 years old.
  • Located in the US since the bonuses are only available for US creators.
  • Have at least 1,000 Reels views over the past 30 days.
  • Got an invitation from Instagram to join the program.

It’s worth noting that you’ll only be able to earn the Instagram Reel bonuses if you get the invitation from Instagram. You can check if you are eligible by doing these steps:

  1. Head over to your profile.
  2. Then, tap the View professional dashboard option at the top of your profile.
Check your status if you’re eligible for Reels Bonuses | Source: TheUmeshPathel YouTube
  1. Scroll down a bit to find the Bonuses section.
  2. After that, hit Get Started to see your status and available bonuses.

Additionally, if you want to get a larger amount of Instagram bonuses, one way is to incorporate ads into your Reels videos. However, to make money from ads, you’ll need to have built a following of at least 10,000, have created a minimum of 5 Reels videos, and have generated 600,000 minutes of viewership over the last 60 days.

Instagram Reels Bonus Disappeared: How Could?

Instagram Reels Bonus didn’t disappear but they changed the requirements instead | Source: Business Insider

Many creators that are making money using Instagram Reels have spoken up regarding this issue. They claimed that their payouts have suddenly been cut by up to 70% in recent weeks. Other than that, Meta also changed the target view to get bonuses.

While previously you can get $35,000 while you’re reaching 58 million viewers of your videos, now you should get at least 359 million viewers for those amount of money.

Due to this issue, Meta explained to the Financial Times that the change wasn’t intended. Moreover, this issue happened as a result of refining the pricing model which may cause payouts to fluctuate. Therefore, according to the clarification from Meta itself, Meta seems doesn’t tend to change certain rules regarding Instagram Reels Play bonuses.

How to Fix Reels Bonus Disappeared

Source: Planoly Blog

According to the confirmation, Instagram does not remove Reels Bonus, but only changes the requirements. So you shouldn’t do anything to fix the ‘disappearing reels bonus’.

However, many users wonder why their bonuses not showing even when they already met the requirements. Well, if that is the case, you should sit and wait until you get invited to the Reels Play bonus program. 

Aside from that, you also need to switch your account to a business or creator account. Here’s how to do it.

  1. Open Instagram and head over to your profile.
  2. Tap on the menu icon.
  3. Then, select Settings > Account.
  4. Select “Switch to professional account”.
  5. Follow the on-screen instructions to switch to a business/creator account.

If you still don’t get invited, you should check if the program is available in your country. In addition to the US, the Bonus Program is now being tested in India as well.


Since Meta has given short confirmation to Financial Times regarding their refined process of the bonus pricing model, you don’t have to worry that the Instagram Reels bonus disappeared. It may slash your revenue and give you more burden due to an increase in viewers. But after all, you don’t lose a chance to make money from Instagram Reel.

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