TikTok Creator Marketplace: What Is It and Why Is It Important?

TikTok Creator Marketplace
Source: Savannah Sanchez YouTube

If you are on your way in trying to develop and growing your career on TikTok, you may need to join TikTok Creator Marketplace. This is actually essential in order to boost your value as a TikTok. However, much fresher might haven’t known yet about this.

Well, no worries. We got you covered if you want to know more about this term and how it affects your growth on this streaming platform king. Without further ado, let’s dive right into the article.

What is TikTok Creator Marketplace?

TikTok Creator Marketplace
Source: Content Creator Institute

TikTok Creator Marketplace is a one-stop shop that is great for a creator marketing campaign. This marketplace enables every marketer on TikTok to find and connect with other creators. So basically, it’s an initiative to help every TikTok influencer to increase their value, and engagement, in order to be a success on TikTok.

Additionally, connecting with other marketing partners can help you gain valuable insight into growing yourself on TikTok. They include:

  • Creator’s Summary – This option let you observe other influencers, whether they match your style or not. If you feel like they uphold similar values, and apply a similar style, you may be able to copy them, but in a good way.
  • Engagement Rate – Additionally, you can find out how many viewers or followers are engaged with the creator’s content. If you see any influencer with a similar type of content and got quite many people, you can then adopt what’s the good things they’ve done to attract that certain number of viewers.
  • Audience filer – this includes the demographic of the creator’s target audience, as well as the device they are using. So basically you can determine your strategy based on this sort of thing.
  • Examples of videos – If you can use the engagement rate of other influencers as your standard, you can also hang on to the video examples. Have a look at the most popular and recent videos, and see which one received the most eyeballs over time. Adopt the strategy and apply it to your content.

According to that stuff, this marketplace can encourage you to be more creative as a content creator. Moreover, you can also keep your eyes on those who probably could be your source to get any sponsorship.

How to Join TikTok Creator Marketplace

If you’ve decided to be a creator marketplace on TikTok, it’s best to meet the following criteria first.

  • At least 18 years old.
  • Have got more than a hundred thousand fans
  • Gained more than 100k video likes within the last 28 days
  • Have uploaded a total of three videos in the past 28 days.

Once you’ve met those TikTok Creator Marketplace requirements, means you are now eligible to join the creator marketplace. 

The first step you’ll need to take is creating an account on TikTok Creator Marketplace. Simply enter your email address, phone number, and region where you are from. Don’t worry, you can register yourself for free!

Is Creator Marketplace Worth Trying?

Well, many TikTok influencers appear to ask about this stuff. Basically, despite it doesn’t directly reward you with money (which is what every creator wishes for), but join this marketplace is necessary to help you walk your success ladder. 

As previously mentioned, you can find and connect with any great influencers all around the world that will positively give you insights to be a better streamer. 

How to Join TikTok Creator Marketplace
Source: Marketing Turkiye

Aside from that, joining this marketplace can undoubtedly open different monetization places, and increase brand awareness and also your brand access. So, this could be your stepping stone to getting closer to your dream. 

Is This The Same As The Creator Fund?

As far as we observe this system, Creator Marketplace and Creator Fund are different. If the marketplace provides you with anything you need to learn and connect, Creator Fund is sort of more focused on rewarding the creators for engaging a large number of audiences through their content.

This form of appreciation hopefully can encourage the talents on TikTok to continue producing and sharing videos with their followers.


That’s all you’ll need to know about  TikTok Creator Marketplace and why it plays a significant role to grow your TikTok channel. So, don’t wait until everyone gets the top, give it a shot and grow faster!