How to Use TikTok and YouTube Shorts to Grow on Twitch

Starting a career as a Twitch streamer is quite hard going. It takes persistence, discipline, and great strategy. Thankfully, we live in an advanced world, where you can do a cross-platform campaign. Yes, you can promote your content on TikTok or YouTube Shorts. However, you need to know how to use TikTok and YouTube Shorts to grow on Twitch.

Don’t worry about it, though. This article has covered everything you need to know about optimizing TikTok and YouTube Shorts as a tool to generate more eyeballs for your content. Well, without further ado, let’s just get into it.

How to Use TikTok and YouTube Shorts to Grow on Twitch

Basically, TikTok and YouTube Shorts are quite similar. Both are perfect to showcase incredible short clips. With various editing tools, you can create amazing videos to enjoy. Now, we’re going to break down why you should use these platforms to be a successful streamer.

Why TikTok and How to Use It to Promote Content?

How to Use TikTok and YouTube Shorts to Grow on Twitch
Source: Search Engine Journal

As we all know, TikTok has turned out to be a king of sharing platforms. In early 2020, it surpassed 800 million monthly active users and thus, this makes this great for driving traffic to your streams and promoting your brand. Other than that, TikTok is also perfect in terms of discoverability.

What’s better is TikTok has a wide variety of topics. It’s not limited only to dancing content, photography, or a short vlog, but it also shows comedy, even video games and streaming. No wonder many Twitch or YouTube streamers determine TikTok as their secondary video platform to share the Twitch stream clips and get connected with their audiences.

If you want to create cool stream highlights, you can try Eklipse, an AI-driven tool that will generate clips in a couple of clicks. Only by making an account there and linking it to Twitch, then your short clips are ready in seconds. You can then automatically convert it into TikTok or YouTube short, add a cool soundtrack, and share it immediately. It’s very time-saving indeed.

To make your TikTok be seen, make sure that you post your content at the best time, and put the best hashtags in the description box. It can help your content to be included in recommending videos or For Your Page (FYP). In addition, post your Twitch link onto your TikTok bio to lead viewers to your Twitch channel.

Why YouTube Shorts and How to Use It to Promote Twitch Channel?

Although YouTube Shorts is younger than TikTok, this platform is also great for posting quick and consumable content. If you think TikTok is a bit more competitive (at least to appear in FYP), you can try YouTube Shorts since it can obtain thousands of views in a short time.

As a relatively new feature, YouTube always promotes Shorts to attract more users. As a result, YouTube will promote your Short clips to a vast audience, allowing you to easily be seen.

Source: Century Media360

A creator has stated that she can obtain more than 1,000 views for her Shorts in less than a day. That was amazing! With only a 58-second or less vertical video and put a #short hashtag, YouTube will notice your short.

To use the YouTube shorts, you can directly shoot a short video from the YouTube app on your device, or create a clip from Twitch streams using Eklipse, just like you do to produce a TikTok clip. Let yourself establish and gain views as many as you can.


That’s how to use TikTok and YouTube Shorts to grow on Twitch. Since both platforms implement similar concepts, you don’t need more time to learn about each of them. So, which platform is better to promote your Twitch channel then? The answer is both. The more you share your content on social media, the greater the chances of it being seen. Why don’t you give it a shot now?

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