Pokimane has been causing a lot of talk lately because of her opinion on Kick vs Twitch “drama”. Kick is actively recruiting big streamers like xQc and Amouranth. that were previously streaming on Twitch.
Before all the attention around this news, Pokimane was already known for being really good at playing League of Legends. But now, let’s take a closer look at her personal life and career.
Who is Pokimane?
Pokimane is a famous person who plays video games and shares them online. Many people like to watch her play on Twitch and YouTube, and she has more than 17 million people who follow her on those platforms. Forbes, a magazine, featured her as a successful young person in 2021 when she was under the age of 30.
Before becoming famous, Pokimane was known as Imane Anys. She was born on May 14, 1996, in Morocco, but she grew up in Quebec, a place in Canada. When she was in college at McMaster University, she studied Chemical Engineering. However, in 2013, she decided to stop going to school and focus on playing video games and streaming them on Twitch as her full-time job.
Pokimane Streaming Career
Pokimane started streaming on Twitch, a platform where people can watch others play video games. She mainly played a game called League of Legends. During her college days, she streamed her games from her dorm room using a simple setup. Eventually, she decided to do streaming as a full-time job.
As Pokimane gained more followers and subscribers, the number of people watching her Twitch streams also increased a lot. In 2018, she became one of the most successful female streamers on Twitch, with 8.9 million followers. She even made it to the Top 100 highest-paid gamers list.
Pokimane is a co-owner and content creator of a group called Offline TV. The group is an online social entertainment group that includes other streamers like William “Scarra” Li, Jeremy “DisguisedToast” Wang, Lily “LilyPichu” Ki, and Michael Reeves. Among them, Pokimane has the highest net worth, which means she has earned the most money from streaming compared to her colleagues.
Apart from Twitch, Pokimane also has three YouTube channels with a total of more than 8 million subscribers. She occasionally uploads content on these channels.
When Pokimane started her Twitch channel in 2013, she was known for playing League of Legends. However, as she became a full-time streamer, she started streaming other games as well. Some of the games she plays and streams include Just Chatting, VALORANT, Fortnite Battle Royale, Among Us, Minecraft, Grand Theft Auto V, Rust, and Teamfight Tactics.
Playing and streaming Fortnite Battle Royale helped Pokimane gain many more subscribers and followers. In fact, in 2020, she announced on her Twitter post that she had her own Fortnite Game Emote in partnership with Epic Games.
Pokimane has received recognition for her online streaming career. In 2018, she won the Shorty Award for Best Twitch Streamer. She was also nominated for other awards, such as Content Creator of the Year at The Game Awards and Live Streamer of the Year at The Streamy Awards, both in the same year.
Pokimane Net Worth
Pokimane, like other gamers, earns money through various means such as online gaming, sponsored streams, paid ads, subscriptions, user donations, and sponsored deals. Roughly estimated, Pokimane makes around $66.3K in monthly revenue from platforms like YouTube and Twitch. In total, Pokimane’s net worth is estimated around US$1-2 million.
Pokimane earns money by doing live streams and creating gaming content on Twitch. With 9 million followers on Twitch, she has approximately 9,500 subscribers. Using a profit ratio of $10,000 per 3,000 subscribers, Pokimane makes about $35,000 per month from Twitch subscriptions alone. Additionally, she receives direct income through Twitch payouts due to an exclusive contract.
Pokimane also streams on YouTube. Currently, she has three YouTube channels with different types of content, which have collectively garnered a total of 795,121,480 views.
- Pokimane Official YouTube Channel
- Poki ASMR YouTube Channel: This channel focuses on ASMR content, with one of the most viewed videos titled “Mouth Sounds & Ear Play,” reaching 12 million views.
- Pokimane Too: This vlog-type channel allows Pokimane to create personalized content and upload whenever she wants.
Overall, Pokimane makes approximately $5,000-$12,000 per month from YouTube.
Apart from her earnings from streaming and exclusive contracts, Pokimane generates income from her own merchandise, available on Pokimerch.com. Her own business platform contributes to her growing revenue, along with Twitch and YouTube.
Pokimane also enjoys sponsorships and special promotions. Some of the famous sponsors she affiliates with include CashApp, NZXT, and Postmates. These sponsorships, along with her exclusive contracts, allow her to earn a significant amount of money. Recently, Pokimane decided to cap her donations and fundraising platform at a $5 limit per transaction, stating that she is already content with her current earnings and doesn’t need more.
Pokimane has also started investing in Theragun by Therabody, a muscle remedy system that was relaunched in 2016. Notable celebrities such as NBA player Kevin Durant, singer Rihanna, and Justin Timberlake are also investors/ambassadors for Theragun.
Pokimane is a successful gamer and content creator who has amassed a large following on Twitch and YouTube. She earns money through various means such as sponsored deals, subscriptions, user donations, and exclusive contracts. Her net worth is estimated around US$1-2 million. Despite her success, she remains humble and is dedicated to her fans.
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