How Long Can an Instagram Reels Be? 2024 Ultimate Guide


Instagram Reels are one of the most popular features on the social media platform. They allow you to create and share short videos using music, filters, stickers, and more with your followers. But how long can an Instagram Reel be, and what are the best practices for making them?

In this article, we will answer these questions and give you some tips on how to create engaging and effective Reels for your audience.

Whether you are a casual user, a content creator, or a business owner, you can use Reels to showcase your personality, creativity, and brand. Reels are a great way to reach new people, grow your following, and have fun on Instagram. But before you start filming, you need to know the basics of Reels, including how long they can be. So, let’s get started!

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What is Instagram Reels?

Instagram reels are short, entertaining videos that allow users to create and share engaging content with their followers. These videos can be up to 60 seconds long, providing creators with a brief yet impactful canvas to showcase their creativity. With features such as music integration, filters, and editing tools, Instagram reels have become a popular medium for expressing ideas and connecting with audiences.

Instagram Reels Size, Dimensions & Length

  • Instagram Reels cover size: It should be 1080 pixels x 1080 pixels for the profile grid, and 1080 pixels x 1920 pixels for the Reels feed. The aspect ratio should be 1:1 for the profile grid, and 9:16 for the Reels feed. This is the image that appears on your profile grid and Reels feed.
  • Instagram Reels video size: It should be 1080 pixels x 1920 pixels, with an aspect ratio of 9:16. This is the best size for a vertical orientation that fits most mobile screens. This is the size of the actual video that plays when someone taps on your Reel.
  • Instagram Reels length: It can be up to 90 seconds long, but the recommended length is between 15 and 30 seconds. This is the ideal length for capturing your audience’s attention and delivering your message.

More on Eklipse Blog>>> How to Put Full Reel on Instagram Story? [Easy Guide]

Tips for Creating Engaging Reels

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To make the most of the allotted time for an Instagram reel, consider the following tips:

  1. Plan Your Content: Before filming your reel, outline your key message or idea to ensure every second counts.
  2. Use Captivating Visuals: Leverage filters, effects, and dynamic camera angles to enhance the visual appeal of your reel.
  3. Incorporate Music: Choose a soundtrack that complements your content and adds an extra layer of engagement.
  4. Optimize Length: With up to 60 seconds, consider whether your message can be effectively conveyed in a shorter duration for maximum impact.

By adhering to these tips, creators can maximize their use of time within the constraints of an Instagram reel while delivering compelling content.

More on Eklipse Blog>>> Instagram Reels Video Size, Specs, Ratio, and More

BONUS: Grow Your Instagram Account With Eklipse!

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Do you want to grow your Instagram account and reach more people with your gaming or streaming content? Do you want to create engaging and effective Reels without spending hours on editing and uploading? If you answered yes, then you need to try Eklipse!

Eklipse is a free platform that can create Instagram Reels automatically from your long videos, such as game streams or YouTube podcasts. Eklipse uses AI to convert your videos into short vertical clips that are perfect for Instagram Reels. You can choose the length, the music, the filters, and the captions for your Reels, and Eklipse will do the rest.

With Eklipse, you can save time and effort, and focus on creating more awesome content for your audience. You can also use Eklipse to promote your gaming or streaming channel and attract more followers and fans. Eklipse will help you leverage the power of Reels to grow your Instagram account and your online presence.

Eklipse is all free, but you can subscribe to our Premium Plan and enjoy early access to various exclusive features starting from $12.49 per month!

So, what are you waiting for? Sign up for Eklipse today and start creating amazing Reels for your Instagram account! Eklipse is the ultimate tool for gamers and streamers who want to grow on Instagram. Don’t miss this opportunity and join Eklipse now!

More on Eklipse Blog>>> How to Create an Instagram Reel in 4 Simple Steps


1. What is the Best Time to Post Reels on Instagram?

The best time to post Reels on Instagram is between 9 AM and 12 PM from Monday to Thursday. This is when most people are likely to be online, either before work, during lunch breaks, or after work.

2. How Many Reels Should I Post a Week?

The industry standard is to post 4 to 7 Reels per week to increase your follower count as much as possible. However, this may vary depending on your niche, your content quality, and your posting frequency on other formats (such as feed posts or Stories).

3. Can an Instagram reel be 3 minutes?

Reels can be up to 90 seconds long, or a maximum of 3 minutes.

4. Can I make a reel longer than 90 seconds?

You cannot make Reels longer than 90 seconds now


In conclusion, understanding the length limitations of an Instagram reel is essential for crafting engaging and impactful video content on this platform. By leveraging creativity and strategic planning within a concise timeframe, creators can connect with audiences in meaningful ways.

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