Incorporating other people’s content into your Instagram feed is a common and effective element of any Instagram marketing strategy. Brands often use user-generated content (UGC) to showcase their customers and influencers.
But to actually bring others’ content into your feed, you need to know how to repost on Instagram, also known as a regram. Learn more guide by reading our article below.
What is Regram?
A regram is when you share another account’s Instagram post to your own feed. It’s similar to Twitter’s Retweet feature but requires a few more steps.
Before planning to regram Instagram posts, it’s important to follow best practices for user-generated content. This includes getting permission from the original poster and avoiding significant alterations to the original image.
For feed posts, Instagram does not have a repost or regram button. However, there are creative ways to regram.
You can share posts to other networks like Twitter, Pinterest, Snapchat, LinkedIn, or messaging apps like Slack. But to regram on Instagram itself, you’ll need the help of another app or program.
Another method is to manually regram using a screenshot. Simply take a screenshot of the post you want to repost and then upload it to your own feed. Keep in mind that the quality of the repost may vary depending on your phone’s resolution.
How to Regramming?
Regramming on Instagram Stories is easier than reposting on the feed. You can reshare interesting posts that don’t match your visuals or highlight someone else’s Story that mentions you. To repost an in-feed post to your Story, simply click the embedded item and it will take viewers directly to the original post.
To repost from someone else’s Story to your own, you can ask for permission and take a screenshot. Instagram also provides an easy way to repost Story mentions within the app itself.
If you want to repost your own Story to your feed, follow these steps:
- Open the Instagram Story you want to post.
- Select “Share as Post…“
- This will take you to the screen where you can start a new post.
Things to Consider
When regramming, it’s important to follow some best practices. First, ask for permission and give credit to the original photographer. Instagram’s policy states that the original photographer owns the rights to the photo. Avoid significant edits to the original work and keep captions in line with the original post. A simple credit line is a great way to give credit to the original post.
Mix up original and regrammed content in your feed. Reposts should be about highlighting your customers’ feedback and uses of your product, rather than solely relying on regrammed content. Make sure the reposted content is on brand and aligns with your brand’s visual style.
Conclusion
Regramming on Instagram may require a few extra steps, but it’s becoming easier with the addition of Stories reposting and apps like Sprout Social. If you want to learn more about creating a high-impact strategy on Instagram, check out our guide for brands on Instagram.
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