As a content creator or a game streamer, you want to reach more fans and grow your audience. Instagram is a great way to do that, with over 1.5 billion monthly active users and 500 million daily stories. But how can you increase Instagram engagement rate, which shows how well your content connects with your audience and affects your visibility, reach, and algorithm ranking on Instagram?
In this article, we will share some tips on how to increase Instagram engagement rate in 2024. We will cover topics such as optimizing your profile, posting consistently, using hashtags, creating engaging captions, interacting with your followers, and more.
Follow these tips to boost your Instagram performance and achieve your goals. Let’s get started!
What is Instagram engagement?
Instagram engagement refers to how people interact with your content. It takes into account factors such as your follower count, likes, comments, saves, and shares. This metric helps you understand how well your content resonates with your audience.
How do you calculate your Instagram engagement rate? To calculate your Instagram engagement rate, you need to consider the total number of interactions on your content, including likes, comments, shares, story replies, and saves. Use the following formula:
Engagement rate = (Total interactions / Impressions) x 100
What is a good engagement rate on Instagram?
According to recent Instagram statistics, posts typically have an average engagement rate of 0.98%. Aim for a higher engagement rate than the platform average to ensure success.
13 tips to improve your Instagram engagement rate
1. Engage with your audience
Don’t just post and wait for likes and comments. Interact with your followers by replying to their comments, asking questions, and joining conversations on other posts.
2. Use stories and reels
Stories and reels are two of the most popular features on Instagram. They allow you to share short and creative videos that disappear after 24 hours or stay on your profile. Use stories and reels to showcase your personality, behind-the-scenes, tips, tutorials, and more. You can also use stickers, polls, quizzes, and questions to make your stories and reels more interactive and fun.
3. Post consistently
Find out the best times and frequencies to post on Instagram and stick to a schedule. Use a content calendar and a social media management tool to plan and publish your posts. This will help you maintain a steady flow of content and keep your audience engaged.
More on Eklipse Blog>>> The Best Time to Post Reels on Instagram
4. Optimize your profile
Make sure your profile is complete and attractive. Use a clear and catchy bio, a high-quality profile picture, and a consistent username. Add a link to your website or landing page if you have one.
5. Go live
Live videos are another way to boost your engagement rate on Instagram. They let you connect with your audience in real time and create a sense of urgency and exclusivity. You can use live videos to host Q&A sessions, interviews, webinars, product launches, and more. You can also invite other users to join your live videos and collaborate with them.
More on Eklipse Blog>>> How To Start Live Streaming On Instagram: 1 Minute Beginner Guide
6. Tag people and locations
Tagging people and locations in your posts can help you increase your exposure and engagement. When you tag someone, they get notified and may like, comment, or share your post. When you tag a location, your post appears on the location’s page and may attract more viewers. You can also tag relevant influencers, brands, or partners in your posts and stories and leverage their audience.
7. Analyze your top-performing posts
To improve your engagement rate, you need to measure and analyze your performance. You need to track metrics such as impressions, reach, likes, comments, shares, saves, and more. You can use Instagram Insights or a third-party tool like Sprout Social to access and understand your data. You can also use A/B testing to experiment with different types of content, captions, hashtags, and more and see what works best for your audience.
More on Eklipse Blog>>> Analytics for Instagram: Complete Tutorial for Beginner
8. Try new features
Instagram is constantly adding new features and updates to its platform. You should try to keep up with the latest trends and innovations and use them to your advantage. For example, you can use Instagram Guides to create curated collections of posts, products, or places. You can also use Instagram Shopping to sell your products directly on the app. By using new features, you can show your audience that you are up-to-date and creative and increase your engagement rate.
9. Use hashtags
Hashtags are a great way to increase your reach and discoverability on Instagram. Use relevant and popular hashtags that match your niche and content. You can also create your own branded hashtags and encourage your followers to use them.
More on Eklipse Blog>>> How to Go Viral on Instagram: 11 Proven Effective Tricks
10. Interact with your followers
One of the best ways to increase your engagement rate is to show your followers that you care about them. Respond to their messages, comments, and stories. Follow them back, like and comment on their posts, and mention them in your stories. This will help you build a loyal and active community.
11. Share user-generated content
User-generated content (UGC) is any content created by your fans or customers that features your brand, products, or services. UGC can help you increase your credibility, trust, and loyalty on Instagram. You can share UGC on your feed, stories, or reels and give credit to the original creators. You can also encourage your followers to create and share UGC by using your branded hashtags, running contests, or featuring them on your profile.
12. Create engaging captions
Captions are an important part of your Instagram posts. They can tell a story, convey a message, or spark a conversation. Use captivating and compelling captions that capture your audience’s attention and invite them to interact with your posts.
More on Eklipse Blog>>> How to Write an Instagram Caption: 5 Things You Need to Know
13. Run contests and giveaways
Contests and giveaways are a proven way to generate buzz and excitement on Instagram. They can help you increase your followers, likes, comments, shares, and saves. You can run contests and giveaways that require your audience to follow you, like and comment on your posts, tag their friends, share your posts, or use your hashtags. You can also partner with other brands or influencers to run cross-promotions and reach new audiences.
Why a Good Engagement Rate Matters on Instagram
A strong engagement rate on Instagram offers several benefits:
- Improves platform visibility: High engagement increases the likelihood of your content showing up in users’ Explore feeds, improving visibility.
- Attracts a new audience: Increased visibility can lead to gaining new followers who are interested in your content.
- Boosts credibility: A post with high engagement serves as social proof, making your brand more trustworthy to potential customers.
Grow Your Instagram Channel with Eklipse
If you are looking for a fast and easy way to edit or convert your gaming streams or video content on YouTube, you should check out Eklipse. Eklipse is an AI-powered video editing tool that can automatically generate your best gaming highlights from Twitch, YouTube, or Facebook. You can also upload your own clips and use Eklipse Studio to transform them into vertical formats for TikTok, Reels, and Shorts.
Eklipse can help you create viral clips in minutes, with features such as AI auto-captions, custom text, channel name stickers, templates, music, and more. You can also schedule and manage your social media posts with Eklipse Content Planner. With Eklipse, you can save time and effort, and focus on creating engaging and fun content for your Instagram channel.
- Visit Eklipse.gg and sign up to get started.
- After signing up, connect your Twitch/YouTube/Facebook Gaming account.
- Click on your profile and go to “Account Settings.”
- In the “Personal Details” tab, toggle the “Auto-processing” option ON.
- Just stream as usual, and Eklipse will automatically clip your stream afterward.
- To check your clips, go to Clips > Streams > “Processed” tabs.
- Choose your clips from the menu Clips > Streams > “Processed” tabs.
- Once you’ve made your selection, click the “Convert to TikTok/Shorts/Reels” button.
- You will be directed to Eklipse’s online video editor tools, which allow you to edit your video as much as you want.
- Follow the process by selecting a template and layers for your face cam and gameplay.
- For the final touch, you can add auto-captions, custom text, channel name stickers, and more.
- Click “Done” when you are finished. You can also post your Reels content directly from Eklipse by clicking the “Post to Reels” button.
Why is my IG engagement so low?
An Instagram account experiencing low engagement despite having a large number of followers can be due to several reasons, often related to changes in audience behavior, content strategy, and platform algorithms.
How can I increase my Instagram engagement for free?
You can try the tips we explained above to increase your Instagram engagement. Almost all of them are free to try!
Is a 10% engagement rate on Instagram good?
Yes! An engagement rate higher than 5% is considered very high.
Instagram is a powerful platform for content creators and game streamers to grow their audience and reach more fans. However, it can also be challenging to stand out and increase your engagement rate on Instagram. That’s why you need to use effective strategies and tools to create viral clips for Instagram.
One of the best tools to save time and effort and create viral clips for Instagram is Eklipse. Eklipse has helped tens of thousands of streamers and content creators grow their audience and reach more fans. You can join us and start using Eklipse for free today. Just sign up for your Eklipse account and get ready to boost your Instagram engagement rate. Don’t miss this opportunity and register now!
A gaming writer and Twitch community management expert. My entertaining and informative content provides value to readers looking to improve their streaming setup or stay up-to-date with the latest gaming trends