Content is the heart of every social strategy. Creator use content to make impressions and connect with audiences. Knowing what to post on each social media platform is crucial. In this article, we’ll share the nine most valuable types of social media content that you should start using in 2023. Let’s dive in!
1. Short-form video

Short-form videos are captivating because they present information in less than one minute. This type of social media content is shareable and ideal for many social media nowadays. People find short-form videos 2.5x more engaging than long-form videos.
Best platforms for short-form video: TikTok, Instagram Reels, and YouTube Shorts.
2. Images
Images are absorbed and appreciated instantly. They give social users an immediate impression of your brand. 61% of consumers find images the most engaging type of in-feed social content.
Best platforms for images: Instagram and Facebook.
3. Live video
The next popular types of social media content in 2023 is live video. Live video allows real-time engagement with audiences. 37% of consumers find live video the most engaging type of social media content.
Best platforms for live video: Facebook Live, Instagram Live, YouTube Live, TikTok Live
4. GIFs/memes
GIFs and memes add meaning and relatability to social media content. 71% of consumers expect personalized content from companies.
Best platforms for GIFs and memes: Instagram, Facebook and TikTok.
More on Eklipse Blog >> How to Get More Instagram Likes: 9 Fast Hacks!
5. Text-based posts
Text-based posts still engage consumers. 32% of consumers find them the most engaging type of social media content.
Best platforms for text-based posts: Instagram and Facebook
6. User-generated content
User-generated content provides social proof and testimonials. 39% of consumers find it authentic and trustworthy.
Best platforms for user-generated content: Instagram and TikTok.
7. Long-form video
Long-form videos provide educational and informative content. 24% of consumers find them the most engaging type of social media content.
Best platforms for long-form video: YouTube.
More on Eklipse Blog >> How To Post a Long Video on Instagram
8. Audio
Audio content, such as podcasts, is a popular format for social media. 32% of people in the US listen to podcasts.
Best platforms for audio: TikTok and YouTube
9. URL/links to other content
The last popular types of social media content in 2023 is URL. Using links in social media posts drives traffic to your website or other content. It allows easy access to more details and extends the user experience.
Best platforms for URL/links to other content: Facebook, Instagram and TikTok
More on Eklipse Blog >> 5 Ways to Use TikTok Scheduler, Boost Your Content Better!
Conclusion
This article has introduced the nine most impactful types of social media content in 2023. However, the true key to success lies in adapting these types of social media content to your audience.
Remember that the heart of your brand’s success lies in creating and curating content that resonates with your audience and remains relevant. Good luck!
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