You don’t need to be a fortune teller to know the social media trends that will take off in 2023. All you need is data.
Combining performance and consumer preference data can give you a clear picture of the year ahead. We’re not talking about which TikTok audios will become popular in a few months. We’re talking about what drives audience behavior and how your brand fits in.
If you’re one of the 60% of organizations that rely on social data daily, you’re already on the right track. In this article, we’ll cover the stats that drive new social media trends in 2023.
1. “Edutainment” content will rule
Edutainment content is no longer just for kids. In 2023, everyone will join in on creating entertaining and informative content. Short-form videos are becoming popular, creating the perfect platform for educational content to thrive.
2. Businesses will invest more in video production
Video is here to stay. Businesses will invest more in video production equipment and staff to stand out in the social media landscape.
3. Businesses will experiment with emerging networks
Keep an eye on emerging platforms as they gain popularity. Networks like Mastodon, Tumblr, Hive, and Discord are rising stars in the social media landscape. Brands can identify passing trends and what’s sticking around by experimenting with these new platforms.
4. The creator economy will continue to grow
Influencer viewership is set to hit 10 trillion views per month in 2023. Collaborating with creators can help brands generate engagement, reach new audiences, and strengthen communities.
5. Employee advocacy will be a major trend
Brands will tap into their workforce to become creators. Employee advocacy programs can increase brand awareness, attract qualified job applicants, and give brands more control over messaging.
6. Brands will change how they talk about sustainability
Brands are shifting to a quieter approach when discussing their environmental sustainability goals to avoid accusations of greenwashing. It’s important to vet and verify claims to avoid any potential risks.
7. Social customer care will become a marketing tool
Brands are raising the bar for customer care on social media. Going above and beyond in responding to customer messages can create a delightful experience and drive personal connections.
8. Social and legal teams will work together
Social media trends in 2023 will require a strong relationship between social and legal teams. Legal teams play a crucial role in mitigating risks, especially with copyright infringement.
9. Social commerce will make a comeback
Despite economic uncertainties, people are still shopping on social media. Brands should optimize their profiles for social commerce features to provide a seamless checkout experience.
10. Exciting metaverse brand activations will emerge
Metaverse technology will be a hot trend in 2023. Brands will invest in metaverse/AR/VR social strategies, providing learnings for those new to the frontier.
Conclusion
What social media trends are you most excited about? Trends keep social media interesting and ever-changing. Use these trends to develop a solid social media marketing strategy that will bring you success in 2023 and beyond.