There are currently more than 200 million business accounts on Instagram. With such a large number of competitors, it’s important to stay updated with the latest Instagram trends in order to stand out and achieve growth. In this article, we will discuss the top nine trends on Instagram for 2023 and how you can incorporate them into your own strategies.

1. Instagram Reels Still on the Rise Over Images

Instagram Reels have been a popular trend since their launch in 2020. They continue to gain priority on the platform, with many content creators repurposing their micro-videos across platforms like TikTok and YouTube Shorts. Incorporating Instagram Reels into your strategy can help generate more reach, increase your follower count, and stay relevant on the app.

2. “Add Yours” Story Stickers Attract Buzz and User-Generated Content

Interactive stickers like the “Add Yours” sticker can engage your audience and increase their interaction with your account. By using this sticker and asking your audience to respond to a prompt, you can create public threads in Stories and encourage others to share their own photos. This helps keep your business top of mind and increases visibility.

3. Create Partnerships with Collaborative Posts

Collaborative posts are becoming more popular on Instagram. The platform now allows users to invite collaborators to a post and tag brands in paid partnerships, resulting in increased visibility for both accounts. By partnering with another brand or influencer, you can improve your reach and make your content more engaging.

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4. Social Justice Movements on Instagram

Younger generations, particularly Gen Z, are interested in social justice issues and are more likely to follow accounts that support these causes. It is encouraged for brands or public figure to be open about the causes they support and the social issues they believe in. Authenticity in supporting these causes can resonate with customers and create a positive image.

5. Paid Promotion is Growing

As social media platforms grow, algorithms determine which content gets served to users. This has resulted in a decline in organic reach, making paid promotions on Instagram a growing trend in 2023. Investing in Instagram ads can help you reach a larger audience and increase visibility.

6. Shoppable Posts Simplify the Ecommerce Experience

Instagram shopping features are extremely popular, with many users using the app to shop their favorite brands. By creating a shoppable post and tagging your products, you make it easier for your followers to make a purchase without leaving the app. Shoppable posts will continue to be a major trend in 2023 due to their convenience for customers.

7. Memes are Incorporated into Social Content Calendars

Memes have become a prevalent trend on Instagram, with a majority of younger users sharing memes. Brands have also started incorporating memes into their social strategies by adding branded design elements. Before incorporating memes into your strategy, ensure they align with your image and values.

8. Engage Users with Carousel Posts

Instagram carousel posts allow you to share up to 10 photos and videos in a single post. They are the most engaging post type on the platform and can be used to tell a story or share educational content. Creating carousel posts can help you share more content with your audience at once and increase engagement.

9. Interact with Followers in Broadcast Channels

Instagram recently introduced broadcast channels as a messaging tool for creators to engage with their followers. This feature allows creators to share behind-the-scenes content or updates in a one-to-many messaging format. While it is currently limited to digital content creators, Instagram may expand this feature in the future.

Conclusion

By staying updated with these Instagram trends, you can refresh your content and show your audience that you are willing to try new things. Consider incorporating these trends into your Instagram marketing strategy for 2023 to achieve growth and success.

Instagram creator accounts are professional accounts tailored for content creators who earn a living by producing and sharing online content. These specialized accounts provide unique features not available to personal or business accounts.

Whether you’re an influencer or marketer, this guide will help you master Instagram’s creator accounts. Let’s begin!

Instagram Creator Featurs

Instagram creator accounts come packed with exclusive features designed to empower content creators and influencers. Some of these distinctive features include:

• Professional Dashboard: Gain access to an extensive dashboard offering in-depth metrics about your followers and post reach.
• Secondary Inbox: Organize your messages efficiently with a dedicated secondary inbox.
• Category Labels: Add category labels to your bio to better define your niche or expertise.

Choosing the Right Account Type

There are notable distinctions between Instagram creator accounts and business accounts. Creator accounts are ideal for:

• Influencers
• Content creators
• Public figures
• Photographers
• Artists

If your primary focus is on cultivating a personal brand and you don’t sell products or require advanced analytics, a creator account is likely the better choice. Conversely, if you manage a retail business, a brand, a public service, or any other organization, a business account is more suitable. Business accounts offer additional features such as contact buttons, Instagram insights, and the ability to run advertisements.

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Switching to a Creator Account

To transition to a creator account on Instagram, follow these simple steps:

1. Go to your profile and tap the menu icon in the top right corner.
2. Select “Settings.”
3. Choose “Account.”
4. Tap “Switch to Creator Account.”
5. Follow the prompts to select a category and optionally connect your Facebook Page.

Reverting to a Different Account Type

If you ever need to switch back to a business or personal profile, use these steps:

1. Go to your profile and tap the menu icon in the top right corner.
2. Select “Settings.”
3. Choose “Account.”
4. Tap either “Switch to Personal Account” or “Switch to Business Account.”

Advantages of Creator Accounts

Instagram creator accounts offer several advantages over personal accounts. With a creator account, you can:

• Schedule Instagram posts using tools like Sprout Social or Creator Studio.
• Create shoppable posts, especially useful if you sell products or wish to make recommendations.
• Organize messages into different inboxes.
• Utilize paid partnership tags to disclose collaborations transparently.
• Experiment with various call-to-action options.

Conclusion

Whether you’re a content creator or a social media marketer, a solid understanding of Instagram marketing strategies is essential. Consider your goals for expanding your presence and engaging your followers. Additionally, draw inspiration from successful Instagram influencers to refine your own creator strategy. Happy creating!

The Instagram algorithm is a constantly moving and elusive force that marketers must keep up with.

Understanding the algorithm can help you create successful content and gain Instagram followers. In this guide, we will break down the state of the Instagram algorithm and provide strategies to maximize your organic reach.

What is the Instagram algorithm?

The Instagram algorithm is a set of processes used by the platform to understand users’ preferences and show them content that they will find interesting and engaging. Each section of Instagram, such as Reels, Stories/Feed, and Explore, has its own algorithm.

How does the Instagram algorithm work in 2023?

Each section of Instagram has a unique algorithm that uses different signals to predict what content users will like and prioritize in their Feed or Explore Page. These signals include factors like the time of publication, the number of likes, and the type of content. Instagram’s goal is to show users what they’ll like and what’s most relevant to them.

How the Instagram Reels algorithm works

The Instagram Reels algorithm prioritizes entertaining, funny, and inspiring videos. It uses signals like video quality, watermarking, audio, and the amount of text to determine which Reels to show users.

How the Instagram Feed and Instagram Story algorithm works

The Instagram Feed and Story algorithms prioritize content from friends, family, and close connections. These algorithms consider factors like post engagement, comments, likes, shares, and profile interactions to rank posts.

How the Instagram Explore page algorithm works

The Instagram Explore page algorithm shows users content based on their past interactions and accounts that have similar content. It helps users discover new posts and accounts they might enjoy.

Changes to the Instagram algorithm in 2022

In 2022, Instagram made several changes to its algorithm. These changes include a shift towards prioritizing photos, increased in-feed suggestions from accounts users don’t follow, and the introduction of different feed options (chronological, algorithmic, and favorites).

5 Tips for using the Instagram algorithm to your advantage in 2023

1. Post content consistently, with a focus on video.
2. Craft compelling captions with keywords and hashtags.
3. Spark conversation and engagement.
4. Post when your followers are active.
5. Lead with your audience by creating content that resonates with them.

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Conclusion

Although the Instagram algorithm is constantly changing, you can use it to inform your content strategy and maximize your reach. Staying organized and consistent with your content is key to staying ahead of the algorithm.

Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories only lasting 24 hours, it can feel like a lot of work for content that disappears quickly. That’s where Instagram Stories Highlights come in.

Highlights allow you to categorize and save your Stories on your profile so followers can still view and interact with them after the initial 24 hours. Now we will see how to use Instagram Stories Highlights effectively. Let’s dive in!

What are Instagram Stories Highlights?

Stories Highlights are categorized Stories saved to a user’s profile, accessible beyond the 24-hour time limit. By saving Stories into different highlight categories, viewers can access the specific content they’re interested in. This extends the life of a Story and keeps collecting views, clicks, and replies beyond the initial expiration date.

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How to Create Instagram Stories Highlights

Creating your own Highlights is simple. First, consider the different types of content you share on your Stories. You can break them down into different sections, such as behind-the-scenes, meet the team, reviews, live videos, events, etc.

Once you’ve determined your highlight categories, go to your profile and click the plus sign below your Instagram bio to create a new Highlight.

Choose photos and videos from your Stories archive to add to the Highlight. Don’t forget to add a title and customize the cover image.

How to Use IG Stories Highlights Effectively

Now that you have this feature, it’s time to maximize its potential. Here are 10 ideas to make the most of your Instagram Highlights:

1. Show off your best live streaming moments.
2. Share important announcements.
3. Provide resources and educational content.
4. Promote events.
5. Answer follower questions.
6. Highlight reviews.
7. Engage your followers with fun content.
8. Feature your campaigns.
9. Introduce your team to your audience.
10. Brand your Highlight covers to match your profile.

Last but not least, remember to measure each highlights’ performance using Instagram Stories analytics.

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Conclusion

We’ve guided you through the process of creating your own Highlights with customization options. Now equipped with these strategies, it’s time to embark on your Instagram Stories Highlights journey. Create your distinct Highlight categories, share your unique content, and use Instagram Stories analytics to measure your success. Good luck!