Eklipse Blog

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September 21, 2023

How to get verified on Facebook? Many people attempt to acquire this coveted blue checkmark to enhance their online presence. The good news is that getting verified on Facebook is now simpler than ever.

In this comprehensive guide, we will walk you through the steps on how to get verified on Facebook, providing you with valuable insights along the way. Let’s dive in!

Table of Contents

The Step-by-Step Verification Process

Here’s a straightforward breakdown of how to get verified on Facebook:

Access the Verification Request Form.
Choose Verification Type. Indicate whether you’re verifying a personal profile or a business page.
Confirm Authenticity. Provide credible documentation like a driver’s license or passport.
Verify Notability. Select a relevant category for your page or profile.
Specify Your Region. Add the country where you or your business are most renowned.
Audience Demographics (Optional). Optionally, provide additional information about your audience demographics.
Show Public Interest. Include five contents that demonstrate public interest in your page or profile (highly recommended).
Submit and Await. Submit the form and patiently await the verification process to conclude.

More on Eklipse Blog >> How to Get a Blue Checkmark on Instagram with Meta Verified

Facing Rejection: What to Do Next?

Meeting the initial verification criteria doesn’t guarantee approval. If your application gets rejected, don’t be discouraged. You can reapply after a 30-day waiting period. To enhance your chances, reach out to Facebook support for insights, consistently create high-quality content, and bolster your presence on other social networks.

Bonus: Top Tips for Success

To increase your chance of success, consider these four essential tips:

Keep Your Information Current. Maintain up-to-date personal and business details on your Facebook page.
Engage Actively. Regularly post compelling content and interact with your audience by responding to comments and hosting live broadcasts.
Play by the Rules. Adhere to Facebook’s community guidelines and implement a robust marketing strategy tailored for the platform.

More on Eklipse Blog >> How Many Followers on TikTok to Get Verified? (Explained)

FAQ

1. What is Facebook Verification?

Facebook verification is a distinction that sets official pages apart from fan or imposter pages. It bolsters credibility for verified profiles and pages and plays a pivotal role in the online world. Public figures, streamers, brands, and companies susceptible to replication or parody stand to gain significantly from this badge. Verified entities also enjoy priority placement in Facebook’s search results, expanding their reach.

2. Who Can Get Verified on Facebook?

In theory, anyone can seek Facebook verification, but the criteria are stringent. The account must be genuine, distinctive, complete, and noteworthy. It should represent a real individual, entity, or business and maintain an active online presence with pertinent details. The person, entity, or business should boast recognition and receive substantial searches.

3. Why Pursue Facebook Verification?

Securing Facebook verification yields numerous advantages. It elevates your credibility, shields against imposters, and ensures your profile or page enjoys prominence in search results, ultimately boosting visibility among users.

More on Eklipse Blog >> How to Earn Stars on Facebook in Only 3 Steps (2023)

Conclusion

Now that you know how to get verified on Facebook successfully. Let’s give it a try today, good luck!

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Social Media Image Sizes Guide (Complete List 2023)

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September 21, 2023

Effective visual content is the cornerstone of social media engagement. Whether you’re promoting yourself as streamers, your gaming content, sharing news, or just adding some humor with memes, the right image size can make all the difference. Now, let’s keep your social media visuals sharp with these up-to-date social media image sizes guide.

This guide offers the latest social media image sizes and dimensions for various social networks (i.e. Instagram, TikTok, Facebook and YouTube), ensuring your online presence stays on top. Let’s dive in!

Table of Contents

Facebook Image Sizes

With a massive user base, Facebook is a critical platform for brand visibility. Here are the essential image sizes:

Profile picture: 176 x 176 pixels (displays on computer), 196 x 196 pixels (displays on smartphones), 36 x 36 pixels (displays on most feature phones)
Page cover: 400 pixels (wide) x 150 pixels (tall); 16:9 aspect ratio.
Business page profile picture: 180 x 180 (Displays 170 x 170 on Desktop)
Shared link images: 1,200 x 628 pixels
Facebook fundraiser image: 800 x 300 pixels
Facebook stories image: 1080 x 1920 pixels
Facebook ad image: 1080 x 1080 pixels

More on Eklipse Blog >> Becoming a Facebook Gaming Partner: Your Path to Success

Instagram Image Sizes

Instagram thrives on visual content. Ensure your images look great with these dimensions:

Profile picture: 110 x 110 pixels (maintain a 1:1 aspect ratio)
Landscape photo: 1080 x 608 pixels (1.91:1 ratio)
Potrait: 1080 x 1350 pixels (4:5 ratio)
Instagram Story: 1080 x 1920 (9:16 ratio)

TikTok Image Sizes

Targeting a younger audience on TikTok? Make your profile stand out with these image sizes:

TikTok video: 1080 x 1920 pixels (margin 150 pixels (top-bottom) and 64 pixels (left-right sides); ratio 9:16).
TikTok profile photo: 200 x 200 pixels
TikTok in feed ad: ratio of 9:16, 1:1, or 16:9

More on Eklipse Blog >> How Long Are TikTok Videos? Best TikTok Video Length (2023)

YouTube Image Sizes

social media image size - youtube — Photo by Szabó Viktor on Pexels.com

With over a billion users, YouTube is a powerhouse. Optimize your visuals:

YouTube banner: 2560 x 1440 pixels
YouTube profile picture: 800 x 800 pixels
Banner in desktop display: 2,560 x 423 pixels
Banner in tablet display: 1,855 x 423 pixels
Banner in smartphone: 1,546 x 423 pixels

Conclusion

In the world of social media, making a good first impression with your images is crucial. Remember there are various social media image sizes rules to follow for making your visuals shine brighter. Keeping up with the latest social media image sizes and optimizing your images helps you grab attention, too. Good luck!

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30-Day Social Media Plan You Should Try Today!

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September 21, 2023

Setting realistic social marketing goals that align with your overall business goals. Determining how you will measure the success of your social marketing efforts. Integrating emerging trends and best practices into your strategy and content development.

This 30-day social media plan template is designed to help you re-invent your social media management strategy so that what you share aligns with the interests of your community and contributes to overall business value.

Table of Contents

Week 1: Establish your goals and define your metrics

Day 1: Establish goals for social

Establish clear social media goals to give purpose to your social efforts. Determine what you want social to achieve, such as driving website traffic, raising brand awareness, or boosting brand engagement.

Day 2: Define your success metrics

Decide which metrics will provide the right data to determine whether or not social is supporting your business goals. Set clear standards for your social campaigns so you know when you achieve success.

Day 3: List out your challenges

Make a list of the challenges you face in social media marketing and how they impact your marketing efforts or overall business success.

Day 4: Brainstorm solutions

Brainstorm possible solutions to the challenges you listed and provide evidence to justify effective solutions.

Day 5: Analyze the competition

Conduct a competitive analysis to determine your brand’s unique positioning and identify what content is resonating with your audience.

Week 2: Optimize your profiles and brand voice on social media

Day 6: Determine your strengths and weaknesses

Take a deep dive into your social strategy and determine where you are successful and where there is room for growth.

Day 7: Audit your content

Run a social media audit to identify your best-performing content and most popular channels. Understand what’s working and why.

Day 8: Create a list of relevant keywords

Use social media listening tools to identify keywords associated with your brand. These keywords can help during content brainstorming and creation.

Day 9: Determine your brand voice and social persona

Create a consistent brand voice and identify a persona to remain consistent across all your social channels.

Day 10: Optimize your social profiles

Optimize your social profiles with consistent profile pictures, complete every section of your profile, and add keywords for SEO.

Week 3: Find and listen to your community to better understand your industry

Day 11: Develop your buyer persona

Revisit or create buyer personas to better understand your current and future customers.

Day 12: Listen to your audience

Use social media listening to gain insight into the minds of your followers and inform a more effective strategy.

Day 13: Research industry trends and topics

Stay up to date with industry trends and topics to create relevant content and establish your brand as an authority.

Day 14: Connect with other departments

Collaborate with other departments within your organization to gain additional insights and create content that addresses their needs.

Day 15: Choose your content types

Determine the types of content that will benefit your brand the most and keep your audience engaged.

Week 4: Fill out your social content calendar to increase reach and engagement

Day 16: Develop a posting schedule

Determine your publishing cadence based on factors like your audience, social networks used, and campaign goals.

Day 17: Brainstorm content ideas

Gather inspiration and plan content that will resonate with your audience. Repurpose or reformat older content for different channels.

Day 18: Gather resources

Collect resources needed to bring your content to life, such as creative assets and creative support for visual elements.

Day 19: Draft your social media plan calendar and create your content

Start the content creation process and set reasonable timelines for project completion.

Day 20: Optimize your content

Optimize your content for maximum reach and engagement. Repurpose content for different uses and adapt it for various social channels.

Week 5: Supplement and boost your social media content calendar for the best results

Day 21: Create a call to action

Include clear CTAs on posts that encourage customers to take action and guide them into your sales funnel.

Day 22: Connect to more resources

Establish your brand as an authority by connecting your audience to more resources and inviting them to engage further.

Day 23: Amplify your efforts

Think of ways to amplify your messages and extend the reach of your content, such as leveraging employees, incentivizing customers to share, or using creators.

Day 24: Invest in your best content

Promote high-performing content through paid ads to target a specific audience, attract qualified traffic and leads, and grow your customer base.

Day 25: Engage with your audience

Engage with your audience in a two-way dialogue to build brand trust, add authenticity, and gain valuable insight into the effectiveness of your content.

Week 6: Report on your social media results and celebrate your success

Day 26: Track your content

Use content tracking tools to gauge engagement and track the movement of your content across social channels.

Day 27: Compare results to goals

Think back to the objectives you set at the beginning of these 30 days.

For example, if your objective was to boost brand engagement, you needed to increase the number of likes, shares, mentions, and comments by 20% by the end of the fourth quarter.

Using a social media analytics tool, you can compare month-over-month engagement for all of your social profiles to determine if you are on track to meet your social marketing goals.

Day 28: Report out

Share the results of your social marketing efforts with your marketing team and leadership. If you’re new to reporting or need to brush up on best practices, here’s a suite of resources that can help you create a routine reporting system.

This is your opportunity to showcase the goals you’ve established and your progress toward them. You should use hard evidence, like the data you’ve gathered through listening and analytics, to report on the success of your social marketing efforts.

Day 29: Revisit and readjust your strategy

The most savvy marketers know that marketing strategies are in constant flux. Revisit your strategy, revise your marketing goals, and adapt your strategies based on the data you’ve collected.

Day 30: Celebrate your transformation

Congratulations, you’ve successfully made it through the 30-day social marketing transformation program.

Conclusion

Keep in mind that transforming your social media strategic planning doesn’t end with these 30 days—continue to identify challenges to your social marketing strategy, analyze your competitors, discover ways to optimize your content and social profiles, and remember to always revisit and adjust your strategies as needed.

How to Use Instagram Collab Posts to Boost Engagement

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September 21, 2023

Did you know that 90% of Instagram users follow at least one brand? This makes Instagram a great platform for growing your audience and reaching the right people.

To optimize your Instagram efforts for your business, it’s important to understand and take advantage of Instagram’s special features. One of the newest features is Instagram Collabs, which allows you to co-author content with a collaborator to increase engagement and reach.

Table of Contents

What is an Instagram Collab post?

An Instagram Collab post is a co-created Feed Post or Reel that appears on two profiles simultaneously. One person creates the post and invites a second person to collaborate. Once they accept, the post and its comments, likes, and shares are shared by both accounts.

Keep in mind that each post can only have one collaborator (besides yourself), and this feature is not available for Lives and Stories yet.

How do Instagram Collab posts benefit Creators?

Influencers and creators have eagerly adopted Instagram Collab posts, and now more creators are joining in. This is because what benefits one creator often benefits the other as well.

Boosting your reach: Instagram Collabs can help you get into people’s Feeds through the accounts they already follow and engage with regularly. This increases the visibility of your creator account.
Improving engagement: With more people discovering your content, there are more opportunities for them to engage with your posts. Even if you and your collaborator share a similar audience, there will still be a portion of their followers who are new to your content. This means a larger pool of people who can interact with your posts.
Getting more followers: When you collaborate with a fellow creator that your audience already knows, likes, and trusts, they are more likely to click on your profile and follow you. Collaborations help build credibility and trust, leading to more followers on Instagram.
Increasing sales from Instagram shopping: If you’re already using shoppable posts, combining them with Instagram Collabs can increase your chances of converting people who land on your post into buyers.

How to create an Instagram Collab post:

Creating an Instagram Collab post involves two phases. First, the post creator makes the post as they normally would. Then, they invite the collaborator to share it.

Create a Feed Post or Reel.
Customize and add details.
Select “Tag People” from the post details menu.
Choose “Invite Collaborator” from the menu.
Use the search bar to find the user you want to collaborate with and tap “Done.”
Finish detailing the post and tap “Share.”

More on Eklipse Blog >> How to Create Reels with AI Tools for Streamers

How to accept an Instagram Collab post:

Once the post has been created, the collaborator needs to accept the invitation.

Go to your activity page.
Click on the invite notification.
Tap “Review.”
Select “Accept.”

Instagram Collab post ideas for Creators:

Here are some ideas and examples of how you can use Instagram Collab posts:

Partner with other creators: Collaborate with a creator that has a similar audience to cross-promote each other’s content or run a joint sale.
Work with influencers: Collaborate with influencers to leverage their engaged followers and build hype around your content.
Promote your other accounts: Use Instagram Collabs to put the same content in front of your audience simultaneously and increase their interest in following your other accounts.
Support a nonprofit or charity: Showcase your values by collaborating with a nonprofit or charity that aligns with your audience’s values.
New content or product launch: Team up with another creator or influencer to promote your new content or product and reach a wider audience.
Promote a giveaway or discount: Use Instagram Collabs to expand the reach of your giveaway or discount campaign by leveraging the combined influence of two accounts.

Conclusion

Collab Posts are becoming a central part of social media strategy, especially in the growing creator economy. Creators need to adapt their approach to social media and consider incorporating Collab Posts into their ongoing strategy for sustainable growth and success.

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YouTube Comments: A Complete Guide for Content Creators

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September 20, 2023

YouTube is a popular website that offers a platform for video content. Content creators can benefit from expanding their reach and building brand loyalty on YouTube. However, it is important for content creators to actively monitor and manage their comments in order to achieve the best results. In this guide, we have explained everything you need to know about moderating and editing your YouTube comments.

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Why Content Creators Should Monitor Their YouTube Comments

YouTube comments can help you understand viewer sentiment. By monitoring comments, you can gauge how viewers feel about your content.
YouTube comments provide an opportunity for engagement. Responding quickly to negative comments can improve your image and turn satisfied viewers into loyal subscribers.
YouTube comments can help you develop new content. Pay attention to what users are saying about your content and use their feedback to create new videos that they want to see.

How to See Your Comment Notifications on YouTube

There are three ways to find comments on your YouTube videos. You can sort comments based on metrics and qualities such as whether you have responded to them, if the comment contains specific text, or if the comment contains a question. On mobile, you can download the YouTube Studio app to manage comments.

How to See Your YouTube Comment History

If you want to see how frequently you’ve engaged with your audience, you can view your comment history. YouTube keeps a record of every comment your account has posted. Follow the steps below to find your complete list of comments.

Why Edit YouTube Comments

Image Credit: influencermarketinghub.com

Editing YouTube comments allows you to correct mistakes, improve your tone, or update previous statements. Consider editing a comment if you made a typo, didn’t use the correct tone in your response, or need to update an earlier statement.

More on Eklipse Blog >> How to Edit Twitch Stream to YouTube Video, Instantly with AI

How to Edit YouTube Comments

There are two ways to edit YouTube comments. The first way is to open the video you commented on and make the necessary changes. Alternatively, you can access your comment history and edit the comment from there.

How to Delete a YouTube Comment

Deleting comments follows the same steps as editing. On desktop and mobile, you can navigate to the comment you want to delete and click on the three vertical dots, then select Delete. On desktop, you can also visit your comment history and delete the comment from there.

How to Disable Comments on YouTube

There may be times when you need to disable comments on YouTube. You can disable comments on a specific video or your entire channel. Consider disabling comments as a temporary measure.

How to Turn On Comments on YouTube

If you have disabled comments, you can turn them back on whenever you’re ready. The process differs depending on whether you disabled comments for your entire channel or a specific video.

Conclusion

Effectively managing and moderating your YouTube comments is crucial for content creators looking to build a strong online presence and engage with their audience. By actively monitoring comments, responding thoughtfully, and using feedback to improve content, content creators can foster a thriving YouTube community.

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9 Tips for Choosing the Ideal Facebook Cover Photo

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September 20, 2023

Your Facebook cover photo is often the first thing visitors notice when they land on your profile or page. To make a positive impression, it’s crucial to select the right cover photo size and content. Here’s a comprehensive guide to help you choose the perfect Facebook cover photo.

Table of Contents

1. Size Matters

The ideal size for a Facebook cover photo is 820 pixels wide by 312 pixels tall on desktop and 640 pixels wide by 360 pixels tall on mobile. Ensure your cover photo meets these dimensions to display correctly on all devices.

Minimum Size: Your cover photo should have a minimum size of 400 x 150 pixels to prevent distortion.
File Format: For the best results, upload an sRGB JPG file that is less than 100 KB in size. If your image contains a logo or text, consider using a PNG file.
Consistency: The dimensions for Facebook Business Page cover photos are the same as those for personal accounts.

2. Mobile Optimization

Remember that a significant portion of Facebook users access the platform via mobile devices. Ensure your cover photo is optimized for mobile screens, so vital content isn’t cropped out.

3. Consider Using Video

Instead of a static image, you can opt for a video as your cover photo. Video covers can help showcase more about your business. Ensure the video dimensions match those of a standard desktop cover photo.

4. Adhere to Facebook Rules

Always follow Facebook’s guidelines and rules when selecting a cover photo. Your cover should be authentic, appealing to a broad audience, and exclusive to your brand. Avoid using deceptive, misleading, or malicious images.

5. Keep It Simple

A cluttered cover photo can overwhelm visitors. Instead, provide a clean introduction to your company and use the cover photo to reinforce your brand’s identity without distracting from other on-page content and actions.

More on Eklipse Blog >> 7 Best AI Generator for Making Instagram Reels

6. Engage Your Audience

Your cover photo should represent your brand and engage your audience emotionally. Images are processed faster than text, so ensure your cover photo resonates with your brand and presents a consistent image online.

7. Highlight Brand Highlights

Use your cover photo to highlight brand achievements, news, products, and events. It should act as a storefront to attract potential customers and entice them to learn more. However, maintain visual appeal and avoid overwhelming viewers with excessive information.

8. Avoid Directional Cues

Directional cues like arrows may not display correctly on all devices. Instead, create a cohesive design that naturally guides viewers’ attention to the right elements on the page.

9. Balanced Text

If you include text in your cover photo, ensure it’s relevant, evokes emotion, and aligns with your brand and audience’s interests. However, be cautious not to overload the photo with too much text, as it can detract from its visual appeal.

Conclusion

As you embark on the journey of selecting your next Facebook cover photo, remember that it’s not just an image—it’s an opportunity to tell your brand’s story, capture your audience’s attention, and make a memorable impression. Make it count, and watch as your online presence flourishes.

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How to Create an Instagram Carousel Post

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September 20, 2023

Reels are popular on Instagram right now, but don’t discount the power of Instagram carousels. They can help you sustain engagement and get people to stop and swipe. In this guide, we’ll break down why Instagram carousels are a great idea for your social media strategy and provide tips, examples, and ideas to help you get started.

Table of Contents

What is an Instagram carousel?

An Instagram carousel is a post with multiple photos or videos that users can view by swiping left on the app. It’s like a slideshow that users can control manually.

Why use Instagram carousels?

Carousel posts are a great way to engage your audience. They outperform both photo and video posts in terms of engagement rates. According to Socialinsider.io, carousel posts can achieve engagement rates between 1.65% and 5.40%, higher than the platform average of 1.22%.

When to use Instagram carousels

You can use Instagram carousels for various purposes, including:

Educational content
Data and infographics
Tutorials
Brand storytelling
Before-and-after reveals
Photo dumps
Product reveals
Product/brand updates
User-generated content
Event highlights
Behind-the-scenes looks

More on Eklipse Blog >> How to Create Reels with AI Tools for Streamers

Instagram carousel size requirements

To ensure your carousel post looks great, follow the size requirements and specifications. Instagram recommends:

Resolution of 1080 x 1080 pixels for images.
Minimum resolution of 600 x 600 pixels and a maximum resolution of 1080 x 1080 pixels for videos.
Consider the three aspect ratio options: square (1:1), horizontal (1.91:1), and vertical (4:5).

How to create a carousel post on Instagram

Here’s a step-by-step guide to creating an Instagram carousel post:

Click the “+” button at the top of your screen.
Select the option to create a new post.
Tap “Select multiple” to choose the photos or videos for your carousel.
Choose up to 10 photos or videos and tap “Next.”
Edit your photos and videos by applying filters. You can apply the same filter to create a cohesive look.
Add details to your post, including a caption, hashtags, tags, location, and reminders.
Tap “Share” to publish your carousel post.

How to schedule an Instagram carousel post

To schedule your carousel posts, you can use the Facebook Creator Studio. Follow these steps:

Log into your Creator Studio account and select the Instagram button.
Click “Create Post” and choose the option for your Instagram Feed.
Add content by selecting the images or videos for your carousel.
Add all the necessary information and click the drop-down arrow next to “Publish.” Select “Schedule” and choose the date and time for your post.
Click “Schedule” to schedule your Instagram carousel post.

More on Eklipse Blog >> 7 Best AI Generator for Making Instagram Reels

Creating Instagram carousel templates

Maintain a consistent and high-quality feed by using Instagram carousel templates. These templates provide a framework with consistent design elements. You can find stock templates on websites like Canva, PicMonkey, and Adobe Stock, or create your own from scratch to showcase your brand visual identity.

Start engaging your audience with Instagram carousels

Don’t miss out on the opportunity to engage your audience with Instagram carousel posts. Use the tips, ideas, and template resources to design eye-catching carousels that get people to swipe left. Engagement is key to social media success, so make the most of this powerful feature on Instagram.

Conclusion

By following the guidelines outlined in this guide, you can create captivating Instagram carousels that not only stop the scroll but also encourage users to swipe left and dive deeper into your content. From choosing the right content to scheduling your posts and even using templates for a consistent visual identity, you now have the knowledge to leverage this powerful feature on Instagram.

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How to Repost on Instagram: A Guide to Regramming

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September 20, 2023

Incorporating other people’s content into your Instagram feed is a common and effective element of any Instagram marketing strategy. Brands often use user-generated content (UGC) to showcase their customers and influencers.

But to actually bring others’ content into your feed, you need to know how to repost on Instagram, also known as a regram. Learn more guide by reading our article below.

Table of Contents

What is Regram?

A regram is when you share another account’s Instagram post to your own feed. It’s similar to Twitter’s Retweet feature but requires a few more steps.

Before planning to regram Instagram posts, it’s important to follow best practices for user-generated content. This includes getting permission from the original poster and avoiding significant alterations to the original image.

For feed posts, Instagram does not have a repost or regram button. However, there are creative ways to regram.

You can share posts to other networks like Twitter, Pinterest, Snapchat, LinkedIn, or messaging apps like Slack. But to regram on Instagram itself, you’ll need the help of another app or program.

Another method is to manually regram using a screenshot. Simply take a screenshot of the post you want to repost and then upload it to your own feed. Keep in mind that the quality of the repost may vary depending on your phone’s resolution.

How to Regramming?

Regramming on Instagram Stories is easier than reposting on the feed. You can reshare interesting posts that don’t match your visuals or highlight someone else’s Story that mentions you. To repost an in-feed post to your Story, simply click the embedded item and it will take viewers directly to the original post.

To repost from someone else’s Story to your own, you can ask for permission and take a screenshot. Instagram also provides an easy way to repost Story mentions within the app itself.

If you want to repost your own Story to your feed, follow these steps:

Open the Instagram Story you want to post.
Select “Share as Post…“
This will take you to the screen where you can start a new post.

Things to Consider

When regramming, it’s important to follow some best practices. First, ask for permission and give credit to the original photographer. Instagram’s policy states that the original photographer owns the rights to the photo. Avoid significant edits to the original work and keep captions in line with the original post. A simple credit line is a great way to give credit to the original post.

Mix up original and regrammed content in your feed. Reposts should be about highlighting your customers’ feedback and uses of your product, rather than solely relying on regrammed content. Make sure the reposted content is on brand and aligns with your brand’s visual style.

Conclusion

Regramming on Instagram may require a few extra steps, but it’s becoming easier with the addition of Stories reposting and apps like Sprout Social. If you want to learn more about creating a high-impact strategy on Instagram, check out our guide for brands on Instagram.

10 Social Media Trends You Need to Know in 2023

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September 20, 2023