Eklipse Blog

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September 24, 2023

Source: Eklipse Blog - video review example essay

Video marketing is a potent tool for grabbing attention, utilizing sound, visuals, music, and more. Adults are predicted to spend 80 daily minutes on digital videos by 2023. To capitalize on this, marketers should craft a strong video marketing plan for social media. There are diverse ways to incorporate videos in social media marketing, including live streaming and easy-to-use editing apps, moving beyond traditional ads. Below is a 7-step guide for an effective social media video marketing strategy.

Table of Contents

1. Set goals for video marketing

At the beginning of any marketing strategy, it’s crucial to set goals. Determine what you want to accomplish with your videos. Start with a few goals to avoid feeling overwhelmed. For example, your goal could be to create brand awareness. However, with the right script and creativity, your video marketing strategy can do more than just raise awareness. It can guide customers through their buyer’s journey, educate them on their purchase, and fuel brand advocacy.

2. Decide on your platforms

Each major social media platform offers its own form of video, so it’s important to choose the platforms that align with your goals. Facebook, YouTube, Instagram, Snapchat, and TikTok are the top platforms anticipated to be widely used in the coming years. Consider using TikTok and YouTube for video marketing, as they have proven to be effective platforms.

3. Select your video types

Choose the types of videos that best suit your brand and goals. Consumers value authenticity, so focus on creating genuine content. Educational videos, explainer videos, behind-the-scenes content, interviews, entertaining videos, testimonials, product showcases, and narrative videos are all effective options.

4. Plan the content production

Create a content production plan to save time and money. Determine whether you will hire an agency or handle the production in-house. Consider all the steps involved, such as equipment and prop identification, scriptwriting, storyboarding, talent recruitment, filming, and editing.

5. Know what post-production entails

Allocate enough time for post-production, especially if you require extensive editing. Post-production includes tasks like adding closed captions, text overlays, call-to-action screens, and more. Understand the specific requirements of each platform for optimal results.

6. Schedule and promote the videos

Once your videos are ready, schedule and promote them on the selected platforms. Utilize social media management platforms to streamline the process. Remember to promote your videos multiple times to maximize reach and engagement.

7. Understand and analyze metrics

Analyze the performance of your videos using the metrics provided by each platform. The metrics you focus on should align with your goals. Many platforms offer analytics tools to track performance over time and across different platforms.

Conclusion

Starting to use videos for marketing today can really help you grab the attention and interest of your intended audience. Videos are powerful because they can combine sounds, visuals, music, and other exciting things to keep people hooked.

Social Media Demographics: Important Key Insights (2023)

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September 24, 2023

The importance of a data-driven social media strategy cannot be overstated. To make the most of your time and budget, it is crucial to understand the latest social media demographics and focus on the platforms where your target audience is present. In this article, we provide key insights into the latest social media demographics in 2023. Let’s dive in!

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Facebook

Facebook, in 2023, continues to hold its title as the largest social media platform globally, boasting a staggering 2.963 billion monthly active users. There are 18.1% FB users within the ages of 18-24; 25.7% between the ages of 25-24%; 18.1% users between the ages of 35-44; and 13.6% users between the ages of 45-54.

However, there are notable takeaways from Facebook’s demographics this year. While it remains a dominant force for both consumers and marketers, the time spent on Facebook is showing a decline as overall social media usage continues to grow. Additionally, younger audiences are shifting their attention towards platforms like TikTok, which offer fresh and engaging content experiences.

More on Eklipse Blog >> 9 Tips for Choosing the Ideal Facebook Cover Photo

Instagram

Instagram, with a self-reported user base of 2 billion users in 2023, continues to enjoy steady growth. The largest age group on the platform falls in the 18-24 category, constituting nearly 31% of Instagram’s users. The gender distribution is balanced, with 50% of users identifying as female and 50% as male. On average, users spend approximately 30.1 minutes per day on the platform.

Among the notable takeaways from Instagram’s demographics for 2023 is its consistent growth, particularly among Gen Z users. The introduction of Reels, which emphasizes short-form videos, has led to increased engagement. Instagram is also evolving into an e-commerce hub, making it a compelling platform for content creators and live streamers to explore.

TikTok

TikTok’s user base in 2023 stands at a remarkable 834.3 million monthly active users. The platform’s largest age group continues to be the 18-34 demographic, comprising 36.9% of its user base. Gender distribution on TikTok is relatively balanced, with 53.1% female users and 32.8% male users. On average, users spend approximately 45.8 minutes per day enjoying TikTok’s content.

Notably, TikTok’s popularity and user base are growing rapidly, drawing the attention of an increasing number of content creators and influencers. To cater to business-minded users, TikTok is introducing advanced advertising options and customer relationship management (CRM) integrations, solidifying its position as a dynamic platform for content creators.

More on Eklipse Blog >> Best Times to Post on TikTok to Get FYP

YouTube

YouTube maintains its status as a video content giant with a staggering 2.70 billion monthly active users worldwide in 2023. The largest age group on YouTube comprises users aged 15-35, signifying the platform’s strong appeal to younger audiences. On average, users spend a substantial 45.6 minutes per day on the platform.

Crucially, YouTube’s popularity among younger users underscores the broader shift towards video content consumption. YouTube Shorts, a feature emphasizing short-form videos, is gaining traction, providing an additional avenue for content creators.

Conclusion

It is important to note that these demographics are generalized, and it is advisable to compare them with your own social media presence. However, by understanding social media demographics, you can prioritize platforms and tailor your strategy accordingly. Good luck!

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Social Media Character Limits: A Guide to Ideal Post Lengths

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September 24, 2023

Crafting social media posts for different platforms can be challenging, especially when each platform has its own character limit. Knowing the ideal character count for your social media content can improve your chances of engaging your audience. To help you out, we’ve put together a guide on social media character limits and ideal post lengths. Let’s dive in!

Table of Contents

Facebook

Facebook has a consistent character limit for all ad types, except for carousel ads and in-stream video ads. The headline can have up to 40 characters, the body text can have up to 125 characters, and link descriptions are limited to 30 characters (20 for carousel ads and in-stream video ads).

For regular Facebook posts, you can write up to 63,206 characters. However, shorter posts tend to perform better on Facebook. According to a BuzzSumo analysis, the ideal post length is around 50 characters or fewer, as these posts tend to get the most engagement.

Keep in mind that the ideal length may vary depending, so it’s worth experimenting with different post lengths to find what works best for your audience.

In addition to posts and ads, Facebook also has character limits for usernames, page descriptions, and comments. Usernames can be between 5 and 50 characters, page descriptions are limited to 255 characters, and comments can have up to 8,000 characters.

More on Eklipse Blog >> How Much is a Star on Facebook Live? Exposing FB Earnings

Instagram

Moving on to Instagram, the character limits for ads are similar to those on Facebook. The headline can have up to 40 characters, the body text can have up to 125 characters, and link descriptions are limited to 30 characters.

When it comes to Instagram captions, you have a limit of 2,200 characters, but it’s important to note that only the first 125 characters will be visible initially. Quintly’s analysis suggests that captions between 1 and 50 characters tend to drive more interactions.

However, longer captions may work well for informative or educational posts. You can also use up to 30 hashtags per post on Instagram, but using fewer hashtags (between 1 and 10) tends to generate more interactions overall.

More on Eklipse Blog >> 7 Best AI Generator for Making Instagram Reels

YouTube

YouTube, primarily a video platform, still has a few text fields with character limits. Video titles can have up to 100 characters, YouTube descriptions can have up to 5,000 characters, playlist titles can have up to 150 characters, and YouTube tags have a total limit of 500 characters.

More on Eklipse Blog >> What is YouTube Shorts: An Introduction and Guide

Conclusion

In the dynamic world of social media, crafting engaging posts can be a challenge due to platform-specific character limits. This guide has demystified these limits, offering insights into ideal post lengths.

Remember, every word counts in social media. Craft your content wisely for maximum impact and audience engagement. Happy posting!

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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

How to Post on Instagram from PC: 3 Simple Steps

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September 23, 2023

twitch streamer salary — Young man wearing headset and play computer video games online - Home isolated for coronavirus outbreak

How to post on Instagram from PC? Unlike the old version of Instagram, which was limited to sharing square images from mobile devices, today’s Instagram features the capability to post from a desktop.

However, many people are still unaware of how to post on Instagram from PC. In this guide, we will explore three simple methods for posting on Instagram from your computer and its benefits. Let’s dive in!

Table of Contents

How to Post on Instagram from PC Browser (Web Browser)

Log in to Instagram via your web browser.
Click the “+” icon to upload an image. You can either drag and drop the image or select one from your computer.
Adjust image dimensions, apply filters or edits, and click “Next.”
Add tags, captions, specify your location, and include alt text for accessibility.
Click “Share” when you’re ready to post.

More on Eklipse Blog >> How to Use the Instagram Link in Bio to Drive Traffic

How to Post on Instagram from PC using Creator Studio

For Instagram Business or Creator accounts, Creator Studio by Facebook offers tools for posting, managing, monetizing, and measuring content in both IG and FB. Here’s how to post on Instagram from PC with Creator Studio:

Log in to Creator Studio using your Instagram credentials.
Connect your Instagram account, create a post by clicking “Create Post”.
Specify your caption, hashtags, and users to tag (max 2,200 characters, 30 hashtags and 30 mentions). You can also add location (optional).
Click “Add Content” to add an image from your computer or FB/IG profile.
Choose to publish immediately or schedule it for later.
Click “Publish”

How to Post on Instagram from PC using Sprout Social

You can also post a photo or video to Instagram from PC by using Sprout Social app, here’s how:

Open the Sprout Social calendar app and navigate to “Compose.”
Select the image(s) you wish to post and leverage Sprout’s photo editor for any necessary adjustments.
After selecting the desired account, schedule your first comment, hashtags, and tag up to 20 users.
Choose the publication time: immediate, on a specific day, or let Sprout Queue auto-schedule it.

More on Eklipse Blog >> How to Hide Likes on Instagram: A Step-by-Step guide

The Advantages of Posting to Instagram from a Computer

Posting to Instagram from a PC or Mac can streamline and enhance Instagram management, especially for professional accounts. Here are some compelling reasons why professionals might opt for desktop posting:

Simplify the Publishing Process: Posting an image from a company server to Instagram can be cumbersome. Typically, users have to email the image to themselves, download it on their mobile device, and then upload it to Instagram. Posting directly from a PC eliminates these unnecessary steps.
Enhance Content Quality: Proofreading and editing content on a small smartphone screen can be challenging. Posting from a desktop allows users to review and edit before posting. Additionally, a larger screen facilitates better assessment of how an image will appear, making it easier to identify issues related to aspect ratio or resolution.
Establish a Work-Life Balance: Many Instagram account managers use their personal phones for account management, which can lead to accidental posts on the wrong profile if they forget to switch accounts. Posting from a company laptop or desktop can help prevent such mistakes.

More on Eklipse Blog >> Reach vs. Impressions Instagram: The Basic Difference

Conclusion

In conclusion, posting to Instagram from PC can be a game-changer to streamline your Instagram management as gaming content creator. It simplifies the publishing process, enhances content quality, and contributes to a better work-life balance. Let’s try it now!

Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

How to Get Verified on YouTube: Complete Guide (2023)

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September 23, 2023

Unlocking the blue checkmark on YouTube can elevate your channel’s authenticity and unlock valuable features. In this comprehensive guide, we’ll explore how to get verified on YouTube, why it matters, and the step-by-step process to make it happen. Let’s check it out!

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2 Types of YouTube Verification

YouTube verification signifies that your profile has undergone a review by YouTube, confirming your true identity. It reassures viewers that your account is genuine.

There are two types of YouTube verification:

Account Verification: Available to all users with a YouTube account in good standing, this verification entails entering a code sent to your phone, confirming you are a real person. It unlocks certain additional features.
Channel Verification (YouTube Verification Badge/Check Mark): This type is reserved for channels with 100,000 or more subscribers. It involves submitting a verification form, after which YouTube reviews and, if eligible, verifies your channel, granting it a verification badge.

More on Eklipse Blog >> How to get verified on YouTube?

Eligibility for YouTube Verification

To qualify for a YouTube verification badge, your channel must meet these requirements:

Complete Profile: Maintain an active channel with a banner, description, profile picture, and regular content updates.
Authenticity: Your channel must truthfully represent the real creator, brand, or entity it claims to be. False information about age, name, or identity is prohibited.
100,000 Subscribers: While YouTube generally requires 100,000 subscribers for verification, exceptional channels known beyond the platform may receive verification on a case-by-case basis.

More on Eklipse Blog >> How to Get More Subscribers on YouTube Gaming Channel ?

How to Get Verified on YouTube Account or Channel

Account Verification:

Go to YouTube.com/verify and provide your phone number.
Enter the verification code sent to your phone to complete the process.

Channel Verification:

Ensure your channel meets all YouTube verification requirements.
Fill out the channel verification application, including your channel name and ID (found in your YouTube account settings).
Submit your application for YouTube’s review. You’ll receive a decision within a few weeks.

The Benefits of YouTube Verification

Verification on YouTube offers several advantages:

Build Viewer Trust: A verified badge signals to your audience that your channel is official, instilling confidence in the authenticity of your content.
Extended Video Length: Verified accounts can upload videos longer than 15 minutes, enabling you to share more extensive content.
Live Streaming Access: Verification is a prerequisite for livestreaming on YouTube, provided your channel has no live streaming restrictions in the past 90 days.
Custom Thumbnails: Verified channels can enhance their video thumbnails with custom designs, increasing visual appeal.
Content ID Claim Appeals: Verified channels can dispute Content ID claims, offering protection against unwarranted copyright claims.

More on Eklipse Blog >> Best Gaming Tags for YouTube to Get More Views (2023)

Conclusion

In summary, getting verified on YouTube is crucial for your channel’s credibility and access to important features. This guide equips you for your YouTube verification journey, boosting your presence on this massive video platform. Good luck!

Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

How to Get More Instagram Likes: 9 Fast Hacks!

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September 22, 2023

Likes on Instagram are still important for streamers and content creators, despite the platform’s testing of removing public Like counts. Likes serve as a go-to indicator of post performance and are a low-cost engagement action for viewers. While public Like counts may disappear, streamers, creators and influencers will still be able to see the Like counts in their analytics.

In this guide, we’ll explore nine effective strategies to boost your Instagram Like counts per post. Let’s dive in!

How to Get More Instagram Likes: 9 Effective Hacks

Here are nine tips to increase your Instagram Like counts per post:

Get inspired by other brands and industries: Look beyond your industry and circle of friends for fresh ideas. Follow accounts from related and unrelated industries to find inspiration for your own posts.
Run a Like-based contest: Contests centered around sales and giveaways are highly engaging. Require participants to like the post to enter, along with other requirements like following the account and tagging friends.
Work on a hashtag strategy: Utilize hashtags selectively to benefit your brand. Use popular niche IG hashtags to find related content, influencers, and stay updated on trends in your field.
Tag the right accounts: Give credit where it’s due by tagging people or brands you’re working with. This not only acknowledges their contribution but also increases the chances of them liking and commenting on your post.
Ask followers to tag a friend: Encourage users to tag their friends when you have interesting gaming content. This simple step can boost engagement and lead to more likes.
Tag your post’s location: Tagging a location increases the visibility of your post when people are searching for that location. This can lead to organic likes through the location tag.
Write captivating captions: Don’t overlook the power of a well-written caption. Captions can be just as captivating as your photos and create an expectation with your audience, leading to increased engagement.
Incorporate memes or trends: When used strategically, memes and trends can drive engaging results. However, make sure your audience is familiar with them and that they align with your brand.
Mix up Instagram content types: Take advantage of different content types like Stories and cross-promote them when possible. This allows you to reach a wider audience and increase engagement.

More on Eklipse Blog >> 7 Best AI Generator for Making Instagram Reels

Conclusion

By implementing the nine strategies discussed in this guide, you can actively work towards increasing your Instagram Like counts, ultimately enhancing your brand’s visibility and engagement.

Remember, likes are just one piece of the puzzle; combine these efforts with Instagram’s native analytics to paint a comprehensive picture of your social media success. Keep experimenting, stay creative, and watch your Instagram presence grow!

Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

Creating a Social Media Calendar: A Simple Guide

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September 22, 2023

Businessman planning events, deadlines and agenda. Calendar, schedule, organization process flat vector illustration. Time management concept for banner, website design or landing web page

Every content creator understands the challenges of managing multiple social media accounts and keeping up with the constant flow of new content and ideas. That’s why having a well-organized social media calendar is essential. In this guide, we’ll explain the basics of using a social media calendar and its key benefits.

Table of Contents

What is a Social Media Calendar?

A social media calendar is a detailed plan of upcoming posts for all your social channels, organized by date and time. It includes links, tags, copy, and media like images and videos. You can use a digital calendar, spreadsheet, or a social media management platform to create and schedule your posts.

Benefits of Using a Socmed Calendar

Saves time and increases productivity: By planning your social calendar in advance, you can save time and avoid daily searches for content ideas. It allows you to focus on creating high-quality content and testing different strategies.
Maintains a consistent posting schedule: A social media calendar helps you prioritize quality over quantity and maintain a consistent brand voice and style.
Ensures quality and brand safety: Proactive scheduling allows you to catch mistakes and prevent potential PR crises. It also provides a workflow approval process to ensure quality content.
Streamlines collaboration: A social media calendar improves visibility and promotes cross-functional collaboration. It helps everyone involved to stay aligned and plan for department-wide initiatives.

More on Eklipse Blog >> 5 Content Repurposing Tips: Long Videos to Vertical Content

How to Create a Social Media Content Calendar

Conduct a social media audit: Evaluate your current online presence, including important metrics, target audience, highest and lowest performing posts, and opportunities for improvement.
Use a calendar template: Create a template with sections for your content details.
Select your social media channels and content types: Identify the channels your audience engages with the most and the types of content that resonate with them. Use social listening tools to gather insights about your audience’s preferences.
Define a posting schedule: Consider your audience’s preferences and patterns from your audit to determine the ideal times for publishing. Find the right balance between frequency and quality.
Track and analyze your content: Measure the performance of your posts and use the data to optimize your strategy. Save high-performing content for future use and make note of any optimizations needed.
Improve your content calendar by sharing across teams: Seek feedback to strengthen your content and align with your goals. Use a social media management platform to increase visibility and collaboration.

More on Eklipse Blog >> YouTube Comments: A Complete Guide for Content Creators

Social Media Calendar Apps

There are several tools available to create and manage social media calendars. Here are three popular options:

Google Calendar/Sheets: Free and intuitive tools that allow you to create and share calendar templates.
Notion: A powerful note-taking app with customizable templates and collaborative features for social media calendars.
Eklipse: AI-based social media calendars maker for streamers. Use AI Highlights to automatically clip livestream content, edit and Easily publish or schedule your content directly to TikTok, Shorts, and Reels, and plan your social media strategy. Try it here.

Conclusion

Save time and improve your socmed strategy with a well-planned content calendar. Remember, the key to success is planning and organization. With a content calendar, you can stay ahead of the game and maximize the impact of your social media efforts. Good luck!

Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

The Easy Guide to Streaming on YouTube Live

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September 21, 2023

Livestreaming on platforms like YouTube Live has become a popular and engaging way to connect with audiences. In this article, we’ll explore why YouTube Live should be a part of your marketing strategy, how to livestream on the platform, and tips for creating engaging content.

Table of Contents

What is YouTube Live?

YouTube Live is YouTube’s livestreaming feature that allows content creators to interact with their audience in real time through video and chat. Users can find livestreams by clicking on “Live” in the left sidebar on YouTube’s desktop version.

Livestreaming on YouTube Live offers several benefits for creators and brands. It allows you to host virtual events, interact with your audience in real time, answer questions instantly, and stand out from the competition.

There are endless possibilities for livestream content on YouTube. Some popular ideas include Q&A sessions, interviews, office or studio tours, behind-the-scenes features, courses or how-tos, live gaming sessions, relaxing livestreams, music sessions, and product demos. Take inspiration from other channels and your own video data to develop engaging livestream topics.

Features of YouTube Live

YouTube Live offers several features to enhance, promote, analyze, and monetize your livestreams. These features include cross-channel live redirects, Go Live Together (invite guests to join your livestream), creating clips from your livestream, tracking livestream metrics, premiering a new video, enabling livestream DVR, showing a trailer, and monetizing your livestream through ads, Super Chat, Super Stickers, and channel memberships.

How to livestream on YouTube

Before going live on YouTube, you need to enable livestreaming on your device. The process differs slightly for web browsers and mobile devices. Once enabled, you can choose between three stream types: mobile, webcam, and encoder.

To stream on YouTube Live, follow these steps:

Sign in to YouTube: Log in to your YouTube account and click on the camera icon (Create) at the top.
Select “Go live”: Choose “Go live” to start setting up your live stream.
Verify Your Channel: Ensure your account is verified to enable live streaming (may take 24 hours).
Set up Your Stream: Fill in details like title, description, and privacy settings for your stream.
Configure Stream Settings: Adjust stream settings, including latency, recording, and monetization options.
Schedule or Start Stream: Either schedule the stream for later or start streaming immediately.
Set Up Encoding Software: Use encoding software (e.g., OBS, Streamlabs) to connect your camera and microphone.
Start Broadcasting: Click “Go live” on the YouTube dashboard or in your encoding software.
End the Stream: Click “End stream” when you’re done to finish the live broadcast.
Post-Stream Activities: Engage with your audience through comments and analyze the stream’s performance.
Save or Share: Save the stream as a video or share it with your audience after the live session.

To make the most of your livestream, you need to pay attention to the details. Choose a catchy title, optimize your description with keywords, design an engaging thumbnail, and add calls to action.

Conclusion

Livestreaming on YouTube Live provides a unique opportunity to connect with your audience on a personal level. Whether you’re hosting events, workshops, or Q&A sessions, YouTube Live can help grow your business in various ways.

How to Get Verified on Instagram: The Essential Steps

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September 21, 2023