Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories only lasting 24 hours, it can feel like a lot of work for content that disappears quickly. That’s where Instagram Stories Highlights come in.
Highlights allow you to categorize and save your Stories on your profile so followers can still view and interact with them after the initial 24 hours. Now we will see how to use Instagram Stories Highlights effectively. Let’s dive in!
Stories Highlights are categorized Stories saved to a user’s profile, accessible beyond the 24-hour time limit. By saving Stories into different highlight categories, viewers can access the specific content they’re interested in. This extends the life of a Story and keeps collecting views, clicks, and replies beyond the initial expiration date.
Creating your own Highlights is simple. First, consider the different types of content you share on your Stories. You can break them down into different sections, such as behind-the-scenes, meet the team, reviews, live videos, events, etc.
Once you’ve determined your highlight categories, go to your profile and click the plus sign below your Instagram bio to create a new Highlight.
Choose photos and videos from your Stories archive to add to the Highlight. Don’t forget to add a title and customize the cover image.
How to Use IG Stories Highlights Effectively
Now that you have this feature, it’s time to maximize its potential. Here are 10 ideas to make the most of your Instagram Highlights:
Show off your best live streaming moments.
Share important announcements.
Provide resources and educational content.
Promote events.
Answer follower questions.
Highlight reviews.
Engage your followers with fun content.
Feature your campaigns.
Introduce your team to your audience.
Brand your Highlight covers to match your profile.
We’ve guided you through the process of creating your own Highlights with customization options. Now equipped with these strategies, it’s time to embark on your Instagram Stories Highlights journey. Create your distinct Highlight categories, share your unique content, and use Instagram Stories analytics to measure your success. Good luck!
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Content is the heart of every social strategy. Creator use content to make impressions and connect with audiences. Knowing what to post on each social media platform is crucial. In this article, we’ll share the nine most valuable types of social media content that you should start using in 2023. Let’s dive in!
Short-form videos are captivating because they present information in less than one minute. This type of social media content is shareable and ideal for many social media nowadays. People find short-form videos 2.5x more engaging than long-form videos.
Best platforms for short-form video: TikTok, Instagram Reels, and YouTube Shorts.
2. Images
Images are absorbed and appreciated instantly. They give social users an immediate impression of your brand. 61% of consumers find images the most engaging type of in-feed social content.
Best platforms for images: Instagram and Facebook.
3. Live video
The next popular types of social media content in 2023 is live video. Live video allows real-time engagement with audiences. 37% of consumers find live video the most engaging type of social media content.
Best platforms for live video:Facebook Live, Instagram Live, YouTube Live, TikTok Live
4. GIFs/memes
GIFs and memes add meaning and relatability to social media content. 71% of consumers expect personalized content from companies.
Best platforms for GIFs and memes: Instagram, Facebook and TikTok.
Audio content, such as podcasts, is a popular format for social media. 32% of people in the US listen to podcasts.
Best platforms for audio: TikTok and YouTube
9. URL/links to other content
The last popular types of social media content in 2023 is URL. Using links in social media posts drives traffic to your website or other content. It allows easy access to more details and extends the user experience.
Best platforms for URL/links to other content: Facebook, Instagram and TikTok
This article has introduced the nine most impactful types of social media content in 2023. However, the true key to success lies in adapting these types of social media content to your audience.
Remember that the heart of your brand’s success lies in creating and curating content that resonates with your audience and remains relevant. Good luck!
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Stories on Instagram are a powerful feature that can help you engage with your audience. Unlike regular posts, you can post many Instagram Story ideas and posts throughout the day without annoying your followers. This means more opportunities to creatively engage with your audience. In fact, over 33% of respondents in a recent Twitter poll said they use Instagram Stories over five times a week.
In this article, we’ll provide you with 30+ engaging Instagram Story ideas to spark your creativity and boost your Instagram visibility. Let’s dive in!
Remember, these are just a few ideas to get you started. The possibilities for engaging Instagram Stories are endless. Use this article as a starting point and adapt the ideas to fit your content and audience. Happy storytelling!
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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts
TikTok has become incredibly popular, with 1 billion active users worldwide. Content creators can take advantage of this popularity by advertising on the platform. Here’s a detailed overview of how to advertise on TikTok and the different types of ads you can use.
TikTok ad videos should be 9 to 15 seconds long (max 60 seconds), with 9:16, 1:1 or 16:9 ratio, less than 500MB, and in .mp4, .mov, .mpeg, .3gp, or .avi format.
How Much Do TikTok Ads Cost?
TikTok lets its users set their own daily budget for ads, starting at $5 per day. However, it’s important to keep in mind that the more budget you spend, the more potential your content will reach new audiences.
TikTok Advertising Best Practices
To get the best results from your TikTok ad campaigns, follow these best practices:
Advertising on TikTok may be different from other social platforms, but understanding how to run ads on TikTok can lead to impressive results. Keep your message direct and simple to capture the attention of TikTok’s diverse and fast-moving audience. Good luck!
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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts
If you want to get your hands on the Zombie Ghost Operator skin in Call of Duty for Modern Warfare 2, Warzone, and the upcoming Modern Warfare 3, we’ve got you covered. Here’s a simple guide on how to unlock this eerie skin.
Modern Warfare 3, set to release in November, follows the highly acclaimed Modern Warfare 2. It brings back beloved features, classic maps from MW2, and the fan-favorite Zombies mode. While we await the full reveal at Call of Duty Next, the developers have begun teasing what’s in store.
The Zombie Ghost Operator Skin
Modern Warfare 3’s Zombies mode promises an “open-world, player-versus-environment” experience with the “largest Call of Duty Zombies map ever.” But before that drops, they’ve given Zombies fans a little treat with the Zombie Ghost Operator skin.
This skin transforms the beloved character Simon ‘Ghost’ Riley into one of the undead. Here’s how you can unlock it for Modern Warfare 2, Warzone, and Modern Warfare 3.
How to Get Zombie Ghost in Warzone, Modern Warfare 3 & MW2
To unlock the Zombie Ghost Operator in Call of Duty, you simply need to pre-order any version of Modern Warfare 3. The game is set to release on November 10th. By pre-purchasing the game, you not only get access to Zombie Ghost in Modern Warfare 2 and Warzone but also in Modern Warfare 3 when it launches.
If you missed out on the Task Force 141 Operator skins in Warzone and Modern Warfare 2 Season 3, this Zombie Ghost skin is the next best thing. This version of Ghost sports his Nightwar outfit from the Battle Pass, complete with bloodstains, lifeless white eyes, and decaying flesh.
The Zombie Ghost Operator will make its debut in Modern Warfare 2 and Warzone on September 27th, coinciding with the start of Season 6. It will be playable in Modern Warfare 3 on its release date, November 10th.
Pre-order Modern Warfare 3 before Season 6, and you can access Zombie Ghost on September 27th. If you pre-order after Season 6, you’ll unlock it instantly. Regardless of when you pre-order, you’ll be able to enjoy Zombie Ghost in Modern Warfare 3 as soon as it’s available.
In Conclusion
Getting the Zombie Ghost Operator skin is a straightforward process. Pre-order Modern Warfare 3 and secure your access to this unique and spine-chilling character skin for Call of Duty. Whether you’re a seasoned Call of Duty player or new to the franchise, experiencing the undead Ghost in action is something you won’t want to miss. So, gear up and get ready to join the ranks of the undead in Modern Warfare 2, Warzone, and the highly anticipated Modern Warfare 3.
Call of Duty has confirmed that players will have the chance to get an early taste of Modern Warfare 3 before its official release on November 10. This guide will provide you with all the essential information you need to know, including how to access it and the starting date.
To get early access to the Modern Warfare 3 campaign, follow these simple steps:
Pre-order: Purchase any digital edition of the game on your preferred gaming platform.
Note: Buying a physical copy won’t grant you early access, so make sure to pre-order it through your platform’s online store.
Start Date for Modern Warfare 3 Campaign Early Access
The official start date for the Modern Warfare 3 campaign early access period is November 2, as announced by the Call of Duty X account on their roadmap.
This means you can dive into the full campaign experience a week ahead of the official game launch.
As of now, Activision hasn’t provided details about pre-loading the campaign for early access. However, it’s possible that more information regarding this option will be available as we approach the start date.
Here are some important dates to mark on your calendar related to Call of Duty:
Season 06 – Starting on September 27
Call of Duty Next – Scheduled for October 5th
Modern Warfare 3 Beta – Running from October 6 to 16
The Haunting Event – Set for October 17th
MW3 Campaign Early Access – Starting on November 2nd
MW3 Launch – Official release on November 10th
Conclusion
That covers everything we currently know about the Modern Warfare 3 campaign early access period. Stay tuned, as we will update this guide with any additional information that becomes available. Enjoy your early access to the game!
Content creators need a constant stream of fresh social media post ideas to keep their online presence engaging and vibrant. Repetitive content can quickly bore your audience. To help you avoid this creative rut, we’ve compiled a list of 23 social media post ideas that can infuse new life into your content and keep your followers captivated.
Plan your social media posts meticulously to maintain a consistent presence and connect with your audience regularly. Establish themed days or series to keep your content fresh and audience engaged.
2. Poll Your Audience
Boost engagement by seeking your audience’s opinions. Use interactive features like polls or question stickers to encourage your followers to share their thoughts and preferences.
3. Showcase Collaborations
Highlight collaborations with fellow content creators or influencers in your niche. Share their content or create joint projects to introduce your audience to new voices and perspectives.
4. Advocate for a Cause
Demonstrate your values by posting about social causes and issues that matter to you. Share information about organizations you support or ways your followers can contribute.
5. Host a Giveaway or Contest
Engage your audience with exciting giveaways or contests. Craft challenges or sweepstakes that align with your content theme and encourage participation through creative hashtags.
6. Conduct an “Ask Me Anything” (AMA)
Connect with your audience by hosting an AMA session. Encourage your followers to ask questions and provide valuable insights, tips, and experiences related to your content niche.
7. Try a Content Takeover
Let someone else take over your social media accounts for a day. It could be a fellow content creator, a celebrity, or a member of your community. Takeovers infuse new energy and attract different audiences.
8. Share, Repost, Retweet, and Regram
Promote content from your fellow content creators, fans, and peers. This demonstrates your engagement in your content community. Follow the 80/20 rule, with 80% of your content being entertaining and engaging, and only 20% promotional.
9. Craft Short-Form Video Clips
Create captivating short-form videos that resonate with your audience and can be easily shared across various social media platforms.
10. Repurpose Your Content
Maximize the value of your blog posts or videos by repurposing them into different formats. Pull out quotes, create shareable images, or turn content into infographics to keep it fresh and engaging.
11. Collaborate with Fellow Content Creators
Join forces with other content creators in your niche to create joint campaigns or content. This exposes both audiences to fresh perspectives and expands your reach.
12. Develop How-To Guides and Tutorials
Break down complex topics into step-by-step guides. Create short videos or infographics that provide valuable insights and teach your audience something new.
13. Go Live
Connect with your followers in real-time through live videos. This authenticity fosters a deeper connection between you and your audience.
14. Spotlight Your Audience
Feature your fans and followers by sharing their success stories or user-generated content. This shows appreciation for your community and provides authentic testimonials for your content.
15. Conduct Interviews
Interview relevant influencers or professionals in your content niche. Offer educational and entertaining content to your audience. Allow them to submit questions or create a list of intriguing questions yourself.
16. Create Memes
Inject humor into your social media with memes that resonate with your content theme and showcase your personality. Ensure they are relevant and appropriate for your audience.
17. Capitalize on Trending Topics
Participate in conversations around trending topics that relate to your content niche. This helps you tap into current trends and engage with a broader audience.
18. Encourage Tagging
Motivate your followers to tag their friends in your content. This expands your reach and attracts new followers who share interests with your audience.
19. Offer Exclusive Content or Deals
Entice your social media followers with exclusive content or promotions. Create a sense of urgency and reward your loyal audience.
20. Run Polls
Create polls to collect opinions and insights from your audience. This fosters engagement and helps you better understand your followers.
21. Engage with Comments and Messages
Show your audience that you value their feedback by responding to their comments and messages. Build a personal connection and trust with your followers.
22. Go Behind the Scenes
Share behind-the-scenes glimpses of your content creation process, your workspace, or the people who help you create. Humanize your brand and make it more relatable.
23. Celebrate Milestones
Share your content creation achievements and milestones with your audience. Whether it’s reaching a certain number of followers, getting featured in a publication, or celebrating a new project, these moments demonstrate your growth and build credibility.
Conclusion
With this array of social media post ideas tailored for content creators, you can inject creativity into your online presence and keep your audience engaged. Remember to stay authentic to your content niche and actively listen to your followers’ feedback to continually refine your social media strategy.
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To craft compelling Instagram captions, always keep your target audience in mind. Consider who you’re writing for, the emotions you want to evoke, and the actions you want them to take. Here are some essential tips for creating captivating Instagram captions:
A picture may speak a thousand words, but captions offer vital context. This is especially important for creators. Use your caption to:
Describe the image you’re sharing.
Explain the reason behind sharing it and its relevance.
Encourage your audience to take a specific action.
Ensure your explanations are concise and straightforward.
2. Keep It Concise
Instagram captions can go up to 2,200 characters, equivalent to 310 to 550 words. However, brevity often works best. Create concise, easy-to-read captions, except in special cases when you need the space to elaborate on a project, message, or announcement. Sometimes, a one-word caption can be most effective.
3. Maintain Your Voice
Consistency is key. Stick to your personal or brand’s tone of voice guidelines not only for Instagram captions but also across all platforms, including tweets, Facebook posts, blog content, and email newsletters.
Instagram is a fun platform, even for creators. Incorporate holidays, hashtags, emojis, and acronyms to inject personality into your captions. Don’t hesitate to use slang or popular acronyms like DM, IRL, IMO, or FOMO. And always make use of relevant Instagram hashtags.
5. Foster Engagement
Beyond likes, aim for deeper engagement with your audience. Encourage comments, follows, and, ideally, collaborations or interactions. Use your captions strategically for this purpose. Ask questions or tease upcoming projects to spark interaction.
Conclusion
In conclusion, crafting the perfect Instagram caption as a creator is both an art and a science. By providing context, maintaining your unique voice, and adding a touch of personality, you can create captions that resonate with your audience and drive meaningful engagement. So, start experimenting with these caption ideas and watch your Instagram posts shine.
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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts
In today’s digital age, mastering social media is crucial for content creators. It has the potential to elevate your brand, amplify your reach, and cultivate a loyal fanbase. To achieve this impact, you need a well-crafted social media content strategy tailored to the needs of content creators.
Navigating the Path to a Winning Social Media Content Strategy
1. Identify and Set Clear Goals
Your journey begins with setting clear and tailored content goals. These objectives will guide your content creation and help you stay on the path to success as a content creator.
2. In-Depth Audience Research
To effectively connect with your audience, delve deep into their world. Create detailed profiles of your target viewers, gather demographic data, and gain insights into how they perceive and engage with content.
3. Analyze Your Social Media Competitors
Expand your vision beyond your own metrics by analyzing competitors who have successfully carved a niche in your content domain. This analysis will not only inspire new content ideas but also enable you to establish benchmarks and refine your goals.
4. Conduct a Comprehensive Content Audit
A systematic content audit is essential to evaluate the performance of your previous posts. Scrutinize metrics that align with your objectives and uncover trends and areas that need improvement in your content strategy.
Unleash your creativity by exploring various data-driven content formats. Consider the potential of short-form videos, user-generated content collaborations, and staying ahead of emerging content trends.
Structure your content creation efforts with a well-organized social media content calendar. Strategically plan and repurpose content across different platforms, optimizing posting times for maximum engagement.
7. Elevate Content Promotion and Distribution
Go the extra mile beyond merely posting on your social channels. Schedule your content in advance, stimulate engagement, and collaborate with fellow content creators for cross-promotion.
8. Measure and Evaluate Results
The journey is incomplete without measuring and assessing the performance of your content. Dive into metrics such as engagement rates, audience growth, and content ROI. Harness this data to refine and evolve your content strategy continually.
Conclusion
By diligently following these steps, you can craft an effective social media content strategy tailored to the needs of content creators. This strategy will not only enhance your brand but also empower you to excel in your content creation journey. Remember that success is an ongoing process, so continually analyze and adapt your strategy based on the insights gleaned from your efforts.
For an added advantage and access to templates and resources tailored for content creators, explore the wealth of social media content strategy materials available online. Embrace these steps, embark on your journey as a content creator, and cultivate a stellar social media content plan that propels your brand and creativity to greater heights.
Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse
Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts
Instagram Stories are hot, loved by marketers (83% for influencer marketing). They’re tap-friendly, time-bound, and a hit with users. Given Instagram’s algorithm changes, Stories offer a visibility boost. If you’re unsure about using them, relax. This guide covers it all—viewing, creating, and leveraging Stories for top-notch Instagram marketing.
Instagram Stories are a series of photos or videos that disappear from your profile after 24 hours. They are separate from your regular feed and act as a slideshow. Each photo or video represents a new slide, with photos displaying for seven seconds and videos up to fifteen seconds.
When you publish a new Story, a purple and orange ring appears around your profile picture, indicating fresh content for your followers to check out. Stories expire after a day, but you can save your best slideshows as Stories Highlights, which appear above your regular feed.
Users can reply to your Stories via direct messages or through interactive elements like polls and stickers. You can add captions, overlays, and custom music to make your Stories more creative. Think of Stories as exclusive content for your most dedicated followers.
How to view Instagram Stories?
Instagram Stories are prominently displayed at the top of the screen, making them more likely to be viewed. To view Instagram Stories, follow these steps:
Go to your Instagram home screen by tapping the home icon at the bottom.
On the home screen, you’ll see circular icons with orange and purple circles at the top. These indicate users with active Stories you can view.
Tap on any circular icon to open and view the Story.
Tap left or right to navigate between Stories. Swipe left to skip to the next user’s Story, or swipe right to go back to the previous user’s Story.
How to make an Instagram Story?
Source: Digital Marketing School
Creating an Instagram Story is easy. Here are the basic steps:
From your Instagram home page, tap on your profile picture at the top left-hand corner.
Tap on the “Camera” button in the “Add to Story” window to start creating a new Story. You can also choose an image or video from your camera roll or swipe right from your home screen to open the Instagram camera app.
If capturing a new photo or video, choose a filter and a capture mode. You can use boomerang, layout, hands-free, or dual modes.
Take a photo by tapping the camera button or record a video by tapping and holding the button.
After capturing the photo or video, tap the text icon at the top to add text. Customize the font, color, and effects.
Use the sticker icon to add relevant stickers like location tags, mentions, music, polls, links, hashtags, and countdown timers.
Once you’ve finished editing, tap the arrow button at the bottom and choose to share your Story.
Instagram story tips
While Instagram Stories don’t require heavy optimization, here are some best practices to keep in mind:
Leverage stickers in your Story to add fun and engaging graphics and GIFs.
Mention and engage with other users in your Story to start conversations and reach a wider audience.
Allow users to share your Story to increase viewership.
Get creative with the features, tools, and formats available in Instagram Stories.
Determine your publishing frequency and post consistently at the right times.
Stay updated with new features and functions introduced by Instagram.
Track your Instagram Stories engagement to fine-tune your content strategy.
Conclusion
Instagram stories should be a central part of your Instagram strategy. While it may take some trial and error to find your groove, following these tips and best practices will give you the confidence to get started.
