TikTok is becoming very popular, especially among young people, making it important for brands. Looking at important TikTok numbers can help brands plan how to advertise and find their best audience.
Source: Allstar.id
TikTok outstripped Instagram as the most-downloaded app in Q1 2022.
TikTok ranks as the highest-grossing non-game app, amassing $821 million in consumer spending.
34% of adults view TikTok unfavorably, while 37% hold a favorable opinion.
TikTok secures the fourth position among top free apps on the Apple Store.
TikTok boasts over 1 billion monthly active users.
The United States commands the largest TikTok audience, with 113 million monthly unique users.
Gen Z favors TikTok over Instagram.
The most-followed TikTok user is @khaby.lame.
TikTok remained the most-downloaded mobile app throughout 2022.
Kids spend 62% more time watching TikTok videos than on YouTube.
29% of users engage with the app daily.
The average user dedicates 95 minutes per day to TikTok.
Users collectively spend 19.6 hours on TikTok per month.
25% of TikTok’s U.S. user base falls within the 10-19 age group.
Women constitute 54% of TikTok’s users.
The top three countries with the highest TikTok user bases are the U.S., Indonesia, and Brazil.
A mere 18% of marketers are currently utilizing TikTok.
Bytedance, TikTok’s parent company, raked in $38.6 billion in ad revenue.
TikTok’s ad revenue was projected to surge by 26% in 2022.
TikTok leads in engagement with an average rate of 4.25%.
TikTok’s engagement rate is on a declining trend, dropping by 28% annually.
TikTok influencers enjoy an average engagement rate of 15.86%.
Remarkably, 55% of TikTok users have made purchases after encountering a brand on the app.
Half of TikTok users have made a purchase after watching a TikTok Live session.
Macro-influencers charge between $151-793 per post.
Noteworthy brands on TikTok include TikTok itself, Netflix, and the NBA.
BRAND. Trust, Design, Marketing and Identity concept. Chart with keywords. Colored markers on a white background
Getting people to know about your brand is more than just telling them through their favorite ways. Nowadays, you need to get creative by using things like brand characters, fun challenges, and even creating a buzz online. In this article, we’ll talk about what brand awareness is and how content creators can make it better.
Brand awareness is how much people recognize and know about your brand and what you offer. Brand awareness is the first step in a audience’s journey. It sets the tone for how they feel about your brand and can make them want to support it. As more people become aware of your brand, you’ll notice that the best way to get the word out is through your fans. When friends recommend a brand or people leave positive comments and reviews, it really helps on social media.
How to Measure Brand Awareness Figuring out how well your brand is known can be a bit tricky. But there are ways to check. You can ask people through surveys what they think about your brand. Looking at how many people visit your website also gives you an idea of how well your efforts to spread the word are working. Tools that listen to what people are saying online about your brand can help too.
Ways to Get More People to Know Your Brand on Social Media
Source: Panggilin
Social media is a great way to make more people aware of your brand. Here are 12 ways that really work for content creators:
Show off your brand’s personality on social media.
Make sure your social media profiles really tell people what your brand is about.
Use eye-catching pictures and videos in your posts.
Team up with other brands to reach new groups of people.
Use popular hashtags that fit with what your brand is all about.
Join in on the comments people leave to get more attention.
Change your content a bit to fit each social media site.
Share your thoughts about what’s happening in your industry.
Write interesting stuff to go with your posts.
Teach your followers something new through your social media.
Work with other social media creators who have followers that would like your brand.
Post things regularly so people see your brand a lot.
Conclusion
In summary, making more people aware of your brand means being creative and using data to make smart choices. Try new things, see what works, and use tools to help with the routine stuff. This way, you can boost brand awareness and grow a group of loyal fans.
The evolving social media landscape holds crucial insights for content creators, presenting opportunities to enhance their content strategies. In this piece, we’ll delve into pressing questions about social media, particularly on Instagram, emphasizing how creators can glean valuable lessons to enrich their content. Let’s dive in and extract meaningful learnings for content creation.
How many people are on social media? As of April 2020, there are 3.81 billion social media users worldwide, with a global penetration rate of 49%.
What is the most popular social media platform? Facebook continues to be the most popular social media platform, with 2.6 billion monthly active users as of Q1 2020. It is also the most popular platform for both marketers and consumers.
How long does the average person spend on social media per day? In 2019, the average social media user spent about 1 hour and 15 minutes per day on social media. This average is expected to increase by 8.8% in 2020 due to social distancing measures.
What is the fastest growing social media platform? TikTok has seen a 97.5% increase in its user base in the US, making it the fastest growing social media platform. While its growth rate may decline, it is projected to continue seeing double-digit growth in the coming years.
What’s the best time to post on social media? The best time to post on social media depends on your platform, industry, and audience activity. It’s important to analyze your post performance to determine the optimal posting time for your business.
How often should I post on social media? The posting frequency on social media depends on your audience. It’s generally recommended to publish at least one post every day and then adjust based on your performance. Consistency is key.
Which social media platform should I use to promote my business? Instead of being on all popular platforms, it’s more effective to focus on a couple of platforms that are popular among your target audience. The best platforms to use will vary for each business.
How do I get started with social media marketing? To get started with social media marketing, you need to define your goals, target audience, and strategy. Determine what you want to achieve and who you want to attract, then create a social media strategy to guide your approach.
What kind of content should I post? The type of content you should post depends on your industry and what appeals to your target audience. Visual content tends to perform well on social media. Experiment with different content ideas to see what resonates with your audience.
How can I get more followers on social media? Growing your social media following requires planning, strategizing, and posting the right content to target the right audience. There are various strategies and techniques you can use to grow your social media audience.
Instagram FAQs
Source: Jurnal.id
What is the average age of Instagram users? The majority of Instagram users are between the ages of 18 and 34.
How many followers does the average Instagram user have? Personal Instagram accounts, which are meant for connecting with family and friends, have an average of about 150 followers.
What percentage of Instagram followers see your post? While Instagram hasn’t made anything official, many users have noticed that their posts reach only about 7% of their followers. This is because the platform prioritizes posts from accounts you regularly interact with.
How many Instagram posts are there? Since its inception, Instagram has seen over 50 billion photos uploaded on the platform. On average, there are 100 million photos and videos uploaded every day.
Does Instagram sell your information? Instagram doesn’t sell your information. However, it shares analytics data about users’ activity and preferences with third-party partners like advertisers and analytics services.
What information does Instagram collect? In addition to device information, Instagram collects the content, communication, and information you provide. This includes metadata about your content and information about how you use the platform.
Can you export Instagram followers? Yes, there are tools available that allow you to export your Instagram followers into a .csv file.
Is there a way to download Instagram posts? Instagram allows you to download a copy of all the posts you’ve shared on the platform. However, you’ll need to use third-party apps to download posts shared by other people.
How do you save someone else’s picture on Instagram? You can save someone else’s post on Instagram by clicking on the “Save” button at the bottom of the post. This will add it to your collection, but it’s not the same as downloading the photo or video.
How can I see who saved my pictures on Instagram? While you can’t see who has saved your posts, Instagram Business Profiles can provide information on the number of saves a post has received.
How do you remove pictures from Instagram? To remove pictures or videos you’ve posted on Instagram, tap on the options button above your post and choose “Delete.”
How do you access “Top Live” on Instagram? Instagram used to recommend live videos based on your activity and interactions, but they have since removed the “Top Live” section from the Explore page.
How can I share live video replays on Instagram? After your live video ends, Instagram allows you to share a replay of it to IGTV. You can also choose to download or delete the video.
How can I see who is live on Instagram? When someone you follow goes live on Instagram, you’ll see their profile picture with a colorful ring around it at the top of your feed. Tap on their profile picture to start watching their live video.
How can I see active users on Instagram? You can only see the active status of people you follow or have exchanged direct messages with. If they’re currently active, you’ll see a green dot next to their profile picture and username.
Conclusion
In conclusion, navigating the ever-changing social media landscape is pivotal for content creators, offering a wealth of insights to refine their content strategies. In this guide, we’ve addressed a myriad of pertinent social media questions, with a specific focus on Instagram. By delving into these queries, creators can not only better understand the dynamics of social media but also extract valuable lessons to elevate their content.
TikTok is a hugely popular social media platform with over 1 billion users as of September 2021. It achieved this milestone in just four years, much faster than Facebook and Instagram. In the first quarter of 2022, TikTok was the most downloaded app and the top-grossing non-game app on both Apple and Google Play stores.
In this guide, we’ll explore TikTok marketing from the viewpoint of content creators. We’ll cover how to create a TikTok business account, craft a successful TikTok marketing strategy, understand the benefits of marketing on TikTok, and draw inspiration from brands that have done it well.
TikTok marketing means using TikTok and its content features to boost your brand and content. By creating engaging short videos, you can connect with your audience, showcase what you do, and build a strong online presence. TikTok marketing is all about TikTok specifically, unlike social media marketing which covers various platforms. However, you can reuse your TikTok videos on platforms like Instagram Reels and YouTube Shorts.
Setting Up a TikTok Business Account for Content Creators
To start a TikTok business account, it’s important to understand the difference between a TikTok business account and a creator account. Business accounts offer business tools like ads and analytics, limited access to sound clips, the ability to create an online store, and the option to use third-party tools for scheduling and managing content. Here’s how to create a TikTok business account:
Download the TikTok app and create a new account.
Open your TikTok profile and tap the menu in the top right corner.
Select “Settings and privacy.”
Tap “Manage account.”
Tap “Switch to Business Account.”
Choose the category that best fits your content creator profile.
10 Tips to Improve Your TikTok Marketing Strategy
Source: Gogo
Here are ten tips to make your TikTok marketing strategy successful:
Create a Branded TikTok Profile: Make your profile appealing with a clear logo or video, an attractive business name, a catchy bio, and a contact email.
Understand Your TikTok Audience: Research your target audience and create profiles of your typical customers.
Make High-Quality TikTok Content: Explore popular themes, learn from successful brands, and try different video styles.
Use Ads in Your Strategy: Allocate some of your marketing budget for TikTok ads to reach a wider audience.
Collaborate with TikTok Influencers: Partner with influencers to create engaging content and expand your brand’s reach.
Track TikTok Analytics: Monitor your video performance and figure out what content is popular and the best times to post.
Ride the TikTok Trends: Use trending sounds, challenges, and video styles to increase the chances of your content going viral.
Leverage TikTok’s Editing Features: Enhance your videos with filters, text, stickers, effects, and voiceovers available on TikTok.
Keep it Short and Sweet: Aim for around 30-second videos to maintain viewer engagement.
Try Live Videos: Interact with your viewers in real time and potentially earn through virtual gifts
Conclusion
Start your TikTok marketing journey by creating a TikTok business account, optimizing your profile, and creating exciting short videos. Consistency is key, so aim to post new content at least twice a week. Also, consider using TikTok ads, collaborating with influencers, and analyzing your analytics to understand your performance and make informed decisions.
How to make a TikTok video that effectively captures your audience’s attention? Don’t worry, you’re in the right place! Here we have the complete guide to make a TikTok video that easily gets into FYP.
TikTok is not just for entertainment. It can also help with product research, inspire purchase decisions, and bring audiences closer to their favorite content creators or streamers. According to recent statistics, almost 50% of Gen-Z social media users use this social media for entertainment, product research, and making some life decisions.
To get started with TikTok and build a strong brand presence, you can start following these steps.
In conclusion, TikTok offers a dynamic platform for content creators and streamers to engage with their audience. By following the steps outlined in this beginner’s guide, you can establish a strong presence on TikTok. Remember that creativity is key on this platform, so experiment with different video styles, effects, and sounds to captivate your audience. Good luck!
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Facebook, boasting billions of active users each month, presents an expansive platform to connect with potential customers. For content creators seeking to harness this potential, maintaining an enticing Facebook business Page is paramount. This guide delineates a step-by-step approach to curate a Facebook business Page that captivates and resonates with your target audience.
A Facebook business Page embodies a representation of a commercial entity, enabling content creators to share comprehensive information about their venture, including contact details and operational hours. Additionally, it facilitates access to features like Facebook Shops and advertising tools, empowering the showcasing of products and creation of paid promotional campaigns.
Crafting the Ideal Facebook Business Page
Create a new Page from the “Pages” section on your Facebook homepage.
Enter your Page name and category, choosing a name that aligns with your brand and selecting relevant categories.
Add a short description of your business in the bio section, keeping it clear and concise.
Include important business details such as website, phone number, email address, physical address, and hours of operation.
Customize your profile imagery, using a recognizable profile picture and a well-sized cover photo.
Optionally, connect WhatsApp to your Page and invite friends to like it.
Improve your Page health by following Facebook’s suggestions for making improvements.
Strategies for Sustaining Engagement on Your Facebook Business Page
Source: Bright Local
Maintain up-to-date business information to establish your Page as a trustworthy source.
Define precise objectives for your Facebook marketing endeavors and target audience to steer your strategy.
Develop a well-structured content strategy focusing on delivering what your audience desires from your brand.
Actively engage with your audience by promptly responding to comments and messages.
Leverage Facebook Page Insights analytics to drive informed decisions and refine your strategy.
Experiment with diverse ad formats to optimize your Facebook advertising strategy.
Conclusion
Implementing these steps and adhering to effective social media management practices will enable content creators to craft and sustain an engaging Facebook business Page. Integrate these strategies into your marketing initiatives to expand your audience and forge meaningful connections with prospective customers.
You should never buy Instagram likes. Instagram has over 2 billion monthly active users, making it a great platform for advertisers. However, with over 200 million businesses marketing on Instagram, it can be tempting to buy likes to stand out from the competition.
But buying Instagram likes is ineffective and can negatively impact your social profile and audience perception of your account. In this article, we’ll explain why buying likes is a bad idea and what you should do instead.
When you buy Instagram likes, you pay a company to increase the number of likes on your posts. They only need your Instagram profile, email address, and the posts you want the likes on. However, experts strongly discourage this tactic because it doesn’t provide real engagement or value.
Five Reasons Why You Shouldn’t Buy Instagram Likes
Buying fake likes is a bad idea for several reasons:
It distorts your engagement metrics: Fake likes don’t provide genuine engagement from your target audience. They may increase your like count but won’t generate meaningful interactions in the comments. Genuine likes and comments give you a clearer understanding of your Instagram strategy’s performance.
Sends a poor signal to the Instagram algorithm: The Instagram algorithm looks for high engagement to show posts more frequently. However, it can detect fake likes without comments or other follower activity, which can make your content less visible over time.
Influencers may hesitate to partner with you: Influencers want to work with account that have real engagement. Buying likes can negatively affect their credibility, so most influencers avoid promoting or working with accounts that buy likes.
You could permanently lose your Instagram account: Instagram takes strict action against accounts involved in fake tactics. They want users to grow organically, so if caught, your account can get permanently banned.
Fake likes won’t increase sales: Likes don’t indicate authentic engagement. To generate leads, build relationships, and convert followers into customers, you need high-quality content that attracts the right people.
Instead of buying likes, focus on organic engagement. Here are some alternatives to get more likes on Instagram:
Create quality content: Post original, unique content aligned with your voice. Write catchy captions, share behind-the-scenes footage, and educate and inspire your audience with expert insights.
Stay active on Instagram: Consistently post during peak hours when your audience is most active. Engage with your followers and stick to a consistent posting schedule.
Create an Instagram hashtag strategy: Use hashtags to improve searchability and increase awareness. Create and encourage branded hashtags, and follow popular hashtags in your niche to stay up to date with trends.
Buying Instagram likes may offer instant gratification, but it can’t replace a powerful, organic Instagram marketing strategy. Instead of wasting money on fake likes, invest in quality content and authentic engagement that will lead to higher ROI, sales, and growth for your business. Good luck!
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TikTok is here to stay, and it’s important to understand the differences between a TikTok Business Account and a creator account. Do you know which one is best for your content growth between TikTok Business vs Creator Account? Let’s check out the answer here!
A TikTok Business Account is a public, professional account that has access to TikTok’s entire marketing suite of tools. It’s ideal for people looking to create a cohesive marketing strategy. The benefits of a Business Account include:
However, there are some cons to consider. Business Accounts have a limited library of sounds and are restricted in which TikTok videos they can stitch or duet.
A TikTok creator account, now considered a personal account, offers full access to the audio library, the ability to stitch and duet videos, and access to TikTok analytics. Creators can also promote their videos and monetize their account through the TikTok Creator Fund.
But there are limitations with creator accounts. They can’t add a website link to their profile until they reach 1,000 followers, and they can’t connect to social media management tools.
Deciding Between TikTok Business vs Creator Account
When deciding between a TikTok Business Account and a creator account, it’s important to consider your target audience, your social media goals, and the pros and cons of each account type. While businesses generally opt for a Business Account and creators stick to a creator account, it’s worth considering the limitations and benefits of each option.
Once you’ve made your decision, stick with your chosen account type. While TikTok allows you to switch back and forth, it’s better to commit to one type for the duration of your time on the platform.
In conclusion, understanding the distinction between TikTok Business vs creator accounts is essential for maximizing your presence on this rapidly growing platform. Each account type offers its unique advantages and limitations, catering to different goals and audiences.
Ultimately, the choice between these account types should align with your specific objectives, audience, and social media strategy. Whichever path you choose, committing to a single account type and optimizing your TikTok content accordingly will help you make the most of this dynamic platform. Hope this helps!
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Getting on the Instagram Explore page is a great way to gain more exposure and reach a wider audience. It can help you get your content in front of relevant users and potential customers, leading to more views, impressions, and possibly more followers. Here are some tips to help you make the most of this opportunity.
The Instagram Explore page tailors a collection of content to the interests of each user. The Instagram algorithm curates content based on similar accounts or interactions. It includes photos, videos, Reels, and Stories, all personalized to each user’s preferences.
Getting on the Instagram Explore page means more people may see your content. With nearly 1.2 billion monthly active users projected by 2023, this increased visibility can lead to several benefits for you as content creator:
Increased followers: Every day, the Explore page receives visits from over 200 million accounts, and Instagram presents your content to users who are likely to have an interest in your account.. This can help you gain new followers.
Increased engagement: If users like what they see, they’re likely to engage with your content by liking, commenting, or sharing it. Being discovered through the Explore page can boost engagement for your content.
Increased sales: More people discovering your content through the Explore page means more exposure for your products. Your shoppable Instagram posts can also appear on the Explore page, potentially leading to increased sales.
How does the Instagram Explore page algorithm work?
Instagram uses a Feed Ranking System to personalize each user’s feed and Explore page. The algorithm collects ranking signals to determine what to display. It considers factors like engagement, freshness, content quality, and relevance.
The Explore page is personalized based on the user’s activity, the content they engage with, the accounts they follow, and the engagement of people they follow.
Share engaging content: Engagement is a major ranking signal, so create content that is useful and eye-catching. Add value to your followers’ lives, solve problems, or entertain them.
Get inspiration from other posts on the Explore page: Look at the types of content that make it to the Explore page and create similar posts that resonate with your target audience.
Perfect your timing for optimal engagement: Post when your followers are most likely to see your content. Use socmed management tools to identify the best times to post for maximum engagement.
Keep things fresh with new formats: Experiment with different content formats like Reels, Stories, carousels, and shoppable posts. Diversifying your feed keeps your audience interested.
Consider investing in paid ads: Amplify your efforts with paid ads in the Explore section. While it doesn’t guarantee a spot on the main Explore page, it significantly improves your content’s visibility.
Getting on the Explore page doesn’t have to be complicated. Now you can increase your chances of being featured by creating good content, posting at the right time, and trying out new formats. Understanding what your audience wants is key to perfecting your approach. So, take the time to analyze their preferences and tailor your content accordingly. Good luck!
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In the ever-evolving world of TikTok, creativity knows no bounds. As content creators continually push the envelope, finding fresh and engaging TikTok ideas becomes paramount. If you’ve ever wondered how to capture the hearts and minds of your audience on this dynamic platform, you’re in the right place.
In this guide, we’ll unveil 15 TikTok ideas that are guaranteed to elevate your content game and boost audience engagement. So, let’s dive in and discover how to make your TikTok videos truly shine!
15 TikTok Ideas to Boost Video Engagements and Views
If you’ve spent time scrolling through TikTok, you’ve probably been amazed by the endless video ideas that content creators come up with. If you’re feeling stuck in your brainstorming, here are 15 TikTok ideas to boost engagement and get your audience tapping that heart button.
1. Give Short Tutorials
Create quick video tutorials to showcase cool shortcuts or smart tips related to your niche, specialty, products or services. Let the video do the talking and add catchy sound bites to engage your audience.
2. Try Popular Recipes
Jump on viral food trends and share recipes or food hacks that are relevant to your account. Take inspiration from the food content creators on TikTok and keep an eye out for new trends to replicate.
3. Prove if Viral TikTok Hacks Work
Try out viral life hacks or create reaction videos of your team trying them. Add catchy music, funny commentaries, and authentic results to make these videos addictive and fun to watch.
4. Work with TikTok Influencers and Content Creators
Collaborate with TikTok users who have large audiences to create sponsored or collaborative content. Find influencers with a similar audience to yours and work together on a partnership.
5. Show Your Product in Action
Create videos that showcase your product in a fun and irresistible way. Let TikTok’s creative format engage and entertain your audience.
6. Find Inspiration with Lip-Sync Videos
Lip-sync to popular sound clips and add captions to change the context to fit your account. Explore different sound bites and tap into trends that resonate with your audience.
7. Participate in TikTok Challenges
Join trending challenges that relate to your account and resonate with your audience. Put your own spin on the challenges and create engaging content.
Connect with your audience in real-time through live streaming. Build authentic relationships and consider adding this to your regular TikTok marketing strategy.
Interact with other TikTok creators’ videos by creating response videos or stitching them together. Stay up to date with TikTok content trends to engage your audience.
10. Create Playful or Funny Videos
Use humor and playfulness to make your videos entertaining and relatable. Find ways to bring humor into your voice on TikTok.
11. Produce Educational Content for Your Audience
Teach your audience about a topic while keeping the content engaging and entertaining. Balance educational content with humorous videos to engage your audience.
12. Share Quick Tips
Break down complex subjects into small, easy-to-memorize portions. Use captions to make it easier for your audience to read and digest the tips.
Explore sound bites that don’t require lip-syncing and use them to create unique videos. Repurpose sound clips to fit your messaging.
14. Support a Cause Through TikTok Videos
Advocate for a cause you’re passionate about and raise awareness through entertaining content. Use TikTok to amplify voices and create campaigns around important topics.
15. Create a Sponsored Hashtag
Create a hashtag that represents your account and encourage creators to use it in their content. This promotes your account and encourages user-generated content.
With these 15 TikTok ideas at your disposal, you’re well-equipped to take your content to new heights. Now, go forth and create captivating TikTok content that leaves your audience tapping that heart button with enthusiasm. Happy TikToking!
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