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General Facebook Stats Every Content Creator Should Know
Usage Statistics
FB User Statistics
Advertising and Marketing Statistics
Facebook Engagement Statistics
Facebook Video Statistics
Facebook Device Statistics
Feature Statistics (Reels, Stories, Messenger)
Facebook Audience and Demographics Statistics
Facebook Consumer Behavior Statistics
Facebook Statistics FAQs
Conclusion

General Facebook Stats Every Content Creator Should Know

Facebook stands as the third most frequently visited website globally, following only Google and YouTube.
With a staggering 2.96 billion monthly active users, it reigns as the most popular social media platform worldwide.
In 2022, Facebook raked in a colossal $113 billion in total ad revenue.

Usage Statistics

Facebook boasts nearly 3 billion monthly active users, and this number continues to rise.
Users in the United States spend an average of 33 minutes per day navigating the platform.

FB User Statistics

A remarkable 67.5% of monthly active users engage with the platform daily.
A mere 18% of American users have faith in Facebook to safeguard their data and privacy.
Messaging friends and family remains the top activity on Facebook.
When it comes to customer service, Facebook takes the crown as the most utilized platform.

More on Eklipse Blog >> Social Media Demographics: Important Key Insights (2023)

Advertising and Marketing Statistics

Facebook ads maintain an average click-through rate (CTR) of 0.90%.
The average cost per click (CPC) for Facebook ads hovers at $1.72.
Facebook ads enjoy an impressive average conversion rate of 9.21%.
In terms of return on investment (ROI), Facebook leads the pack among social media platforms.

Facebook Engagement Statistics

The median engagement rate on Facebook registers at 0.064%.
Posts featuring photos and status updates yield the highest levels of engagement.
Contrary to common belief, frequent posting doesn’t necessarily translate to higher engagement.

Facebook Video Statistics

Live videos consistently outperform pre-recorded videos in terms of engagement.
An interesting fact: most viewers prefer watching videos with the sound muted.

More on Eklipse Blog >> How to Stop Videos from Automatically Playing on Facebook

Facebook Device Statistics

Virtually all Facebook users access the platform via mobile devices.
A mere 2.6% of users exclusively rely on computers to access Facebook.

Feature Statistics (Reels, Stories, Messenger)

A staggering 500 million people engage with Stories daily.
Facebook Messenger boasts over 1 billion users.
Reels are experiencing a meteoric rise, accumulating 140 billion daily plays across Facebook apps.

Facebook Audience and Demographics Statistics

The largest demographic on Facebook falls in the 25-34 age group.
Usage among teenagers has witnessed a sharp decline.
Facebook leans slightly toward male users.
India boasts the largest audience size on Facebook.

Facebook Consumer Behavior Statistics

Facebook leads in social commerce, boasting the highest number of buyers.
A notable 19% of U.S. consumers initiate their online shopping journey on Facebook.

These Facebook statistics are invaluable for shaping your social media strategy and prioritizing your efforts. Don’t forget to delve into your account-specific performance data through Facebook analytics.

More on Eklipse Blog >> 9 Tips for Choosing the Ideal Facebook Cover Photo

Facebook Statistics FAQs

1. How can I access Facebook stats for my page?

To access essential Page performance stats for your account, simply click on the menu button on your Facebook Page and select “Professional Dashboard.”

2. Is Facebook still relevant for content creators?

Absolutely, yes. Facebook remains the largest social media platform with a growing number of monthly active users, making it highly relevant for content creation.

3. What can we expect from Facebook in 2023?

In 2023, Facebook is likely to focus on introducing new features and investing in the Metaverse, making it an exciting platform to watch for content creators.

More on Eklipse Blog >> How to Get Verified on Facebook in 5 Minutes

Conclusion

In conclusion, the landscape of Facebook in 2023 presents an array of compelling statistics that underscore its continued dominance as the best place for content creators. With nearly 3 billion monthly active users and a strong presence among users, Facebook remains an invaluable platform for content creators to connect with their target audiences. Hope this info is helpful!

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Instagram Creator Accounts: All You Need to Know

September 26, 2023

Instagram creator accounts are professional accounts tailored for content creators who earn a living by producing and sharing online content. These specialized accounts provide unique features not available to personal or business accounts.

Whether you’re an influencer or marketer, this guide will help you master Instagram’s creator accounts. Let’s begin!

Table of Contents

Instagram Creator Featurs
Choosing the Right Account Type
Switching to a Creator Account
Reverting to a Different Account Type
Advantages of Creator Accounts
Conclusion

Instagram Creator Featurs

Instagram creator accounts come packed with exclusive features designed to empower content creators and influencers. Some of these distinctive features include:

Professional Dashboard: Gain access to an extensive dashboard offering in-depth metrics about your followers and post reach.
Secondary Inbox: Organize your messages efficiently with a dedicated secondary inbox.
Category Labels: Add category labels to your bio to better define your niche or expertise.

Choosing the Right Account Type

There are notable distinctions between Instagram creator accounts and business accounts. Creator accounts are ideal for:

Influencers
Content creators
Public figures
Photographers
Artists

If your primary focus is on cultivating a personal brand and you don’t sell products or require advanced analytics, a creator account is likely the better choice. Conversely, if you manage a retail business, a brand, a public service, or any other organization, a business account is more suitable. Business accounts offer additional features such as contact buttons, Instagram insights, and the ability to run advertisements.

More on Eklipse Blog >> 8 Best AI Generator for Making Instagram Reels

Switching to a Creator Account

To transition to a creator account on Instagram, follow these simple steps:

Go to your profile and tap the menu icon in the top right corner.
Select “Settings.”
Choose “Account.”
Tap “Switch to Creator Account.”
Follow the prompts to select a category and optionally connect your Facebook Page.

Reverting to a Different Account Type

If you ever need to switch back to a business or personal profile, use these steps:

Go to your profile and tap the menu icon in the top right corner.
Select “Settings.”
Choose “Account.”
Tap either “Switch to Personal Account” or “Switch to Business Account.”

Advantages of Creator Accounts

Instagram creator accounts offer several advantages over personal accounts. With a creator account, you can:

Schedule Instagram posts using tools like Sprout Social or Creator Studio.
Create shoppable posts, especially useful if you sell products or wish to make recommendations.
Organize messages into different inboxes.
Utilize paid partnership tags to disclose collaborations transparently.
Experiment with various call-to-action options.

Conclusion

Whether you’re a content creator or a social media marketer, a solid understanding of Instagram marketing strategies is essential. Consider your goals for expanding your presence and engaging your followers. Additionally, draw inspiration from successful Instagram influencers to refine your own creator strategy. Happy creating!

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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

15 Facebook Post Ideas to Increase Engagement for Content Creators

September 26, 2023

If you’re a content creator looking to boost your Facebook strategy, you need to craft engaging content that resonates with your audience. Creating content that sparks interaction is the key to expanding your reach and building a loyal following on your Facebook Page. Here are 15 Facebook post ideas tailored for content creators that are guaranteed to boost engagement.

Table of Contents

1. Ask Thought-Provoking Questions
2. Share Behind-the-Scenes Moments
3. Jump on Trending Topics
4. Create Eye-Catching Branded Graphics
5. Share Personal Stories
6. Embrace Video Content
7. Showcase Your Work
8. Educate with Infographics
9. Let Your Brand Personality Shine
10. Share Valuable Blog Posts
11. Offer Expert Tips
12. Host Exciting Contests and Giveaways
13. Announce Exclusive Discounts and Sales
14. Repurpose Your Long-Form Content
15. Experiment with Posting Frequencies
Conclusion

1. Ask Thought-Provoking Questions

Start meaningful conversations with your audience by posing thought-provoking questions. Get creative with the types of questions you ask, and use them to gather genuine insights and foster engagement.

2. Share Behind-the-Scenes Moments

Give your audience a glimpse behind the curtain by sharing behind-the-scenes photos and videos. This can include showcasing your creative process, workspace, or introducing your collaborators.

3. Jump on Trending Topics

Increase your reach and engagement by crafting content around trending topics that are relevant to your niche. Find ways to connect these trends to your content and style.

4. Create Eye-Catching Branded Graphics

Utilize branded graphics featuring your logo, fonts, and colors to share inspiring quotes, valuable tips, and other relevant content. Keep each graphic unique by experimenting with various styles and design elements.

5. Share Personal Stories

Connect with your Facebook followers on a personal level by sharing your own stories. This could encompass your journey as a content creator, the obstacles you’ve overcome, or a sneak peek into your daily life.

6. Embrace Video Content

Leverage the popularity of video content on Facebook by creating and sharing videos regularly. These can range from quick tutorials to in-depth explorations of your content niche.

7. Showcase Your Work

Highlight your content in creative ways by showcasing your best pieces. Consider creating visually appealing posts that display your work or demonstrate how your content is used or consumed.

More on Eklipse Blog >> 8 Best AI Generator for Making Instagram Reels

8. Educate with Infographics

Craft informative infographics to educate your audience about industry trends, fascinating facts, or data-driven insights. Ensure your infographics are sized appropriately for optimal visibility on Facebook.

9. Let Your Brand Personality Shine

Infuse your brand’s personality into your posts and captions consistently. Create brand voice guidelines to maintain a cohesive identity across your social media content.

10. Share Valuable Blog Posts

Utilize your Facebook Page to share your latest blog posts. This not only promotes your content but also drives traffic to your website or blog.

11. Offer Expert Tips

Share valuable tips and tricks related to your content niche to engage and educate your audience. You can present these tips as text-only posts or pair them with branded graphics or videos.

12. Host Exciting Contests and Giveaways

Grab your audience’s attention and increase engagement by organizing contests or giveaways related to your content. Ensure that the prizes are appealing to your target audience to attract active participation.

13. Announce Exclusive Discounts and Sales

Share announcements about any special discounts or sales related to your content, including exclusive Facebook-only offers. This rewards your followers and encourages them to take advantage of these deals.

14. Repurpose Your Long-Form Content

If you are live streaming, whether on Twitch or Facebook Gaming, you can always repurpose your stream VOD into short-form vertical content for Facebook Reels. With all the AI tools available, you can do this easily, especially with tools like Eklipse. Check out this tips to learn more: 5 Content Repurposing Tips: Long Videos to Vertical Content

15. Experiment with Posting Frequencies

Test various posting frequencies to discover what works best for your content and audience. Some content creators may benefit from posting multiple times a day, while others may find success with less frequent posts.

Conclusion

Ready to create captivating Facebook posts? Implement these tailored ideas on your Facebook Page, and watch your engagement and audience grow. For more insights on optimizing your social media strategies, explore our free social media toolkit.

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How to Hide Likes on Facebook for More Privacy and Less Exposure

September 26, 2023

As social media continues to shape our interactions, many users are concerned about their online privacy and the impact of likes on their self-esteem. If you’re wondering how to hide likes on Facebook, you’re not alone. This feature allows you to take control of your social media experience, enabling more genuine interactions without the pressure of public validation.

By taking steps to hide likes on Facebook, you can create a more relaxed social media experience that prioritizes content over metrics. This shift can help reduce anxiety around social validation and encourage a more thoughtful approach to online interactions, benefiting both personal users and brands alike.

Table of Contents

How to Hide Likes on Facebook for Android
How to Hide Likes on Facebook: Pages You’ve Liked
Why You May Want to Hide Likes on Facebook
Why You May Not Want to Hide Likes on Facebook
Consider If Hiding Likes on Facebook Is Right for Your Brand
Conclusion

How to Hide Likes on Facebook for Android

How to hide likes on Facebook – Source: YouTube

To hide the like count on your Facebook posts, follow these three simple steps:

Open the Facebook app on your Android device.
Tap the three-line (hamburger) icon in the bottom right corner to open the menu.
Scroll down and select Settings & Privacy, then tap on Settings.
Scroll down to Preferences and tap Reaction preferences.
Toggle on the option for On your posts to hide the number of reactions.

To display the number of likes again, follow the same steps and toggle off this option.

How to Hide Likes on Facebook: Pages You’ve Liked

Hiding the Pages you’ve liked on Facebook can protect your privacy and prevent compromising your account. It also helps streamline the information displayed on your Page for your audience. To hide the Pages you’ve liked:

Go to your profile and click on the More button.
Select Likes from the dropdown menu.
Click on the ellipses button (three dots) next to Likes.
Choose Edit the Privacy of Your Likes.
For each category listed, click on the privacy icon (globe) next to it and select Only Me.

Bonus Step: You can further customize the sections displayed on your Page by managing sections and unchecking the ones you want to hide.

Why You May Want to Hide Likes on Facebook

You don’t need to create content just for likes: Many users rely on likes to validate themselves and their content. This can lead to creating content solely based on what they think will get more likes, rather than expressing their true creativity.
Few likes may send a negative signal to your audience: People often judge the quality and popularity of content based on the number of likes. If a post has few likes, it may be disregarded, even if the content itself is good.
Hiding likes creates a more positive environment: Facebook designed this feature to encourage users to focus on the content rather than the likes. This can lead to a healthier and more expressive community.
Hiding likes benefits brands starting on Facebook: For new brands, turning off like counts can help the audience judge the content objectively, without being influenced by the number of likes.
Hiding likes can improve mental health: Social media likes can greatly affect a person’s self-worth, especially among adolescents. Hiding likes on Facebook can reduce negative thoughts, symptoms of depression, and anxiety.

Why You May Not Want to Hide Likes on Facebook

Hiding likes may not always have positive results. Influential users may have a harder time showcasing their content performance, which can affect their brand partnerships. For brands, not displaying likes may be seen as deceptive or questionable, undermining consumer trust.

More on Eklipse Blog >> How to Get Your Facebook Live Stream Key and Use It [Beginner’s Guide]

Consider If Hiding Likes on Facebook Is Right for Your Brand

Hiding like counts on Facebook allows users to focus on the content and judge it objectively. This can be advantageous for brands starting on the platform. However, it’s still important to use engagement data internally to inform your strategy.

Conclusion

Learning how to hide likes on Facebook can be a transformative step for users seeking greater privacy and a more authentic social media experience. By minimizing the focus on likes, individuals can engage with content in a more meaningful way, fostering genuine connections without the pressure of public validation.

Ultimately, this feature not only benefits personal users but also offers brands a chance to present their content without the influence of like counts. As you navigate your Facebook journey, consider how hiding likes can enhance your interactions and create a healthier online environment for everyone involved.

Mastering Instagram Algorithm: Tips and Strategies

September 25, 2023

The Instagram algorithm is a constantly moving and elusive force that marketers must keep up with.

Understanding the algorithm can help you create successful content and gain Instagram followers. In this guide, we will break down the state of the Instagram algorithm and provide strategies to maximize your organic reach.

Table of Contents

What is the Instagram algorithm?
How does the Instagram algorithm work in 2023?
5 Tips for using the Instagram algorithm to your advantage in 2023
Conclusion

What is the Instagram algorithm?

The Instagram algorithm is a set of processes used by the platform to understand users’ preferences and show them content that they will find interesting and engaging. Each section of Instagram, such as Reels, Stories/Feed, and Explore, has its own algorithm.

How does the Instagram algorithm work in 2023?

Each section of Instagram has a unique algorithm that uses different signals to predict what content users will like and prioritize in their Feed or Explore Page. These signals include factors like the time of publication, the number of likes, and the type of content. Instagram’s goal is to show users what they’ll like and what’s most relevant to them.

How the Instagram Reels algorithm works

The Instagram Reels algorithm prioritizes entertaining, funny, and inspiring videos. It uses signals like video quality, watermarking, audio, and the amount of text to determine which Reels to show users.

How the Instagram Feed and Instagram Story algorithm works

The Instagram Feed and Story algorithms prioritize content from friends, family, and close connections. These algorithms consider factors like post engagement, comments, likes, shares, and profile interactions to rank posts.

How the Instagram Explore page algorithm works

The Instagram Explore page algorithm shows users content based on their past interactions and accounts that have similar content. It helps users discover new posts and accounts they might enjoy.

Changes to the Instagram algorithm in 2022

In 2022, Instagram made several changes to its algorithm. These changes include a shift towards prioritizing photos, increased in-feed suggestions from accounts users don’t follow, and the introduction of different feed options (chronological, algorithmic, and favorites).

5 Tips for using the Instagram algorithm to your advantage in 2023

Post content consistently, with a focus on video.
Craft compelling captions with keywords and hashtags.
Spark conversation and engagement.
Post when your followers are active.
Lead with your audience by creating content that resonates with them.

More on Eklipse Blog >> 8 Best AI Generator for Making Instagram Reels

Conclusion

Although the Instagram algorithm is constantly changing, you can use it to inform your content strategy and maximize your reach. Staying organized and consistent with your content is key to staying ahead of the algorithm.

How to Use Instagram Stories Highlights Effectively

September 25, 2023

Instagram Stories are a great tool for engaging your audience on Instagram. But with Stories only lasting 24 hours, it can feel like a lot of work for content that disappears quickly. That’s where Instagram Stories Highlights come in.

Highlights allow you to categorize and save your Stories on your profile so followers can still view and interact with them after the initial 24 hours. Now we will see how to use Instagram Stories Highlights effectively. Let’s dive in!

Table of Contents

What are Instagram Stories Highlights?
How to Create Instagram Stories Highlights
How to Use IG Stories Highlights Effectively
Conclusion

What are Instagram Stories Highlights?

Stories Highlights are categorized Stories saved to a user’s profile, accessible beyond the 24-hour time limit. By saving Stories into different highlight categories, viewers can access the specific content they’re interested in. This extends the life of a Story and keeps collecting views, clicks, and replies beyond the initial expiration date.

More on Eklipse Blog >> Why Are My Instagram Stories Blurry? 6 Quick Fixes

How to Create Instagram Stories Highlights

Creating your own Highlights is simple. First, consider the different types of content you share on your Stories. You can break them down into different sections, such as behind-the-scenes, meet the team, reviews, live videos, events, etc.

Once you’ve determined your highlight categories, go to your profile and click the plus sign below your Instagram bio to create a new Highlight.

Choose photos and videos from your Stories archive to add to the Highlight. Don’t forget to add a title and customize the cover image.

How to Use IG Stories Highlights Effectively

Now that you have this feature, it’s time to maximize its potential. Here are 10 ideas to make the most of your Instagram Highlights:

Show off your best live streaming moments.
Share important announcements.
Provide resources and educational content.
Promote events.
Answer follower questions.
Highlight reviews.
Engage your followers with fun content.
Feature your campaigns.
Introduce your team to your audience.
Brand your Highlight covers to match your profile.

Last but not least, remember to measure each highlights’ performance using Instagram Stories analytics.

More on Eklipse Blog >> 8 Best AI Generator for Making Instagram Reels

Conclusion

We’ve guided you through the process of creating your own Highlights with customization options. Now equipped with these strategies, it’s time to embark on your Instagram Stories Highlights journey. Create your distinct Highlight categories, share your unique content, and use Instagram Stories analytics to measure your success. Good luck!

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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

9 Popular Types of Social Media Content to Grow Your Profile

September 25, 2023

Content is the heart of every social strategy. Creator use content to make impressions and connect with audiences. Knowing what to post on each social media platform is crucial. In this article, we’ll share the nine most valuable types of social media content that you should start using in 2023. Let’s dive in!

Table of Contents

1. Short-form video
2. Images
3. Live video
4. GIFs/memes
5. Text-based posts
6. User-generated content
7. Long-form video
8. Audio
9. URL/links to other content
Conclusion

1. Short-form video

Short-form videos are captivating because they present information in less than one minute. This type of social media content is shareable and ideal for many social media nowadays. People find short-form videos 2.5x more engaging than long-form videos.

Best platforms for short-form video: TikTok, Instagram Reels, and YouTube Shorts.

2. Images

Images are absorbed and appreciated instantly. They give social users an immediate impression of your brand. 61% of consumers find images the most engaging type of in-feed social content.

Best platforms for images: Instagram and Facebook.

3. Live video

The next popular types of social media content in 2023 is live video. Live video allows real-time engagement with audiences. 37% of consumers find live video the most engaging type of social media content.

Best platforms for live video: Facebook Live, Instagram Live, YouTube Live, TikTok Live

4. GIFs/memes

GIFs and memes add meaning and relatability to social media content. 71% of consumers expect personalized content from companies.

Best platforms for GIFs and memes: Instagram, Facebook and TikTok.

More on Eklipse Blog >> How to Get More Instagram Likes: 9 Fast Hacks!

5. Text-based posts

Text-based posts still engage consumers. 32% of consumers find them the most engaging type of social media content.

Best platforms for text-based posts: Instagram and Facebook

6. User-generated content

User-generated content provides social proof and testimonials. 39% of consumers find it authentic and trustworthy.

Best platforms for user-generated content: Instagram and TikTok.

7. Long-form video

Long-form videos provide educational and informative content. 24% of consumers find them the most engaging type of social media content.

Best platforms for long-form video: YouTube.

More on Eklipse Blog >> How To Post a Long Video on Instagram

8. Audio

Audio content, such as podcasts, is a popular format for social media. 32% of people in the US listen to podcasts.

Best platforms for audio: TikTok and YouTube

9. URL/links to other content

The last popular types of social media content in 2023 is URL. Using links in social media posts drives traffic to your website or other content. It allows easy access to more details and extends the user experience.

Best platforms for URL/links to other content: Facebook, Instagram and TikTok

More on Eklipse Blog >> 5 Ways to Use TikTok Scheduler, Boost Your Content Better!

Conclusion

This article has introduced the nine most impactful types of social media content in 2023. However, the true key to success lies in adapting these types of social media content to your audience.

Remember that the heart of your brand’s success lies in creating and curating content that resonates with your audience and remains relevant. Good luck!

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Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

30+ Instagram Story Ideas to Boost Engagement for Your Brand

September 25, 2023

Stories on Instagram are a powerful feature that can help you engage with your audience. Unlike regular posts, you can post many Instagram Story ideas and posts throughout the day without annoying your followers. This means more opportunities to creatively engage with your audience. In fact, over 33% of respondents in a recent Twitter poll said they use Instagram Stories over five times a week.

In this article, we’ll provide you with 30+ engaging Instagram Story ideas to spark your creativity and boost your Instagram visibility. Let’s dive in!

Table of Contents

1. Instagram Story Ideas for Professional Content Creator
2. Cute Instagram Story Ideas
3. Instagram Story Question Ideas
4. Instagram Story Layout Ideas
5. Cool Instagram Story Ideas
6. Instagram Story Birthday Ideas
7. Instagram Story Selfie Ideas
Conclusion

1. Instagram Story Ideas for Professional Content Creator

Create a “this or that” poll to capture engagement and understand your audience preferences.
Promote limited-time discounts of your merchandise with a link sticker for easy shopping.
Countdown to a merch launch to build anticipation and remind followers to shop.
Share your latest content directly from your Story using the link sticker.
Use stickers to add emphasis and create intrigue in your Stories.
Share positive reviews of your contents to build trust and celebrate your audience.
Show your plans or daily routine to inspire others and provide a behind-the-scenes look.
Create shoppable Stories to make merchandise sales directly from your Instagram Story.
Take your audience behind the scenes to humanize your profile and create authenticity.
Introduce your team to showcase the faces behind your account and build a connection with your audience.

More on Eklipse Blog >> 8 Best AI Generator for Making Instagram Reels

2. Cute Instagram Story Ideas

Create interactive games to keep your audience engaged and entertained.
Write a thank you message to show appreciation for your followers’ support.
Share uplifting or inspiring content to create emotional moments and encourage sharing.
Include cute pets in your Stories to grab attention and create engagement.
Join in on Throwback Thursday by sharing nostalgic content and memories.
Share your outfit of the day or feature your followers’ fashion posts.
Answer audience FAQs to provide value and solve their problems.

3. Instagram Story Question Ideas

Ask for your followers’ opinions on a topic to make them feel valued and engaged.
Start an “ask me anything” session to interact with your audience and gather content ideas.
Create polls to engage your audience and pique their curiosity.
Start a prompt to encourage your audience to share their own stories and inspire others.
Use the quiz sticker to test your audience’s knowledge and provide fun and interactive content.

More on Eklipse Blog >> Why Are My Instagram Stories Blurry? 6 Quick Fixes

4. Instagram Story Layout Ideas

Share artistic collages to showcase multiple visuals in one Story.
Use photo editing tools to create custom layouts and templates that align with your brand.
Layer one photo on top of another to add creativity and visual interest to your Stories.
Create step-by-step guides or explainer Stories to provide valuable information to your audience.

5. Cool Instagram Story Ideas

Use emoji sliders to create interactive and fun content that encourages engagement.
Share fundraisers to express your values as content creator, and raise money for causes you care about.
Add your meta avatar to create fun and expressive Stories.
Share trending memes or put your own spin on them to create topical and shareable content.
Showcase before and after transformations to captivate your audience and demonstrate the impact of your product or service.

More on Eklipse Blog >> How to See Who Saved Your Instagram Post? Try This!

6. Instagram Story Birthday Ideas

Create a birthday countdown to build excitement and reward your followers with special offers.
Design a digital birthday card and invite your followers to celebrate with you.
Use a custom birthday hashtag to encourage user-generated content and event attendance.
Add happy birthday music to create a celebratory mood in your Stories.

7. Instagram Story Selfie Ideas

Use filters to promote your new content and engage with your audience.
Create custom filters for your special events and encourage attendees to use them.
Use the “No Hands” feature to film yourself doing any interesting activities without needing someone else to film you.

More on Eklipse Blog >> How to Promote Your Instagram: 13 Effective Strategies

Conclusion

Remember, these are just a few ideas to get you started. The possibilities for engaging Instagram Stories are endless. Use this article as a starting point and adapt the ideas to fit your content and audience. Happy storytelling!

Maximize your Black Ops 6 rewards—Create highlights from your best gameplay with with Eklipse

Eklipse help streamer improve their social media presence with AI highlights that clip your Twitch / Kick streams automatically & converts them to TikTok / Reels / Shorts

TikTok Ads 101: How to Advertise on TikTok

September 25, 2023

Source: Eklipse Blog - tiktok shop promo code

TikTok has become incredibly popular, with 1 billion active users worldwide. Content creators can take advantage of this popularity by advertising on the platform. Here’s a detailed overview of how to advertise on TikTok and the different types of ads you can use.

Table of Contents

Types of TikTok Ads
How to Set Up Ads on TikTok
TikTok Ad Specs
How Much Do TikTok Ads Cost?
TikTok Advertising Best Practices
Conclusion

Types of TikTok Ads

TikTok offers several types of ads that you can choose from to reach your target audience:

In-feed video: These ads appear in TikTok users’ native news feed on the “For You” page.
Takeover: This type of ad takes over the whole screen for a few seconds before turning into an in-feed video ad.
Spark ads: Content creator can sponsor popular organic content related to their products.
Image ads: These ads are placed in videos that appear via TikTok’s news feed apps.
Video ads: These are full-screen videos that appear in a user’s “For You” feed.
Pangle ads: Pangle’s video platform integrates with TikTok to offer video, native, and banner ads in specific countries.
Carousel ads: These ads include up to 10 images and appear in TikTok’s news feed apps.
Branded AR content: Ads can appear as branded stickers, lenses, and other types of AR content for users to use in their videos.
Hashtag challenge: This type of ad appears in the “Discovery” section of the app and encourages user participation.
Sponsored influencer content: Work with other influential TikTok users to promote your message.

How to Set Up Ads on TikTok

To set up ads on TikTok, follow these steps:

Create your TikTok business account.
Open “TikTok Ads Manager”.
Set your ads goal.
Choose your audience.
Set your ads schedule and budget.
Create your ads by uploading a video or image file and customising it with ad text and a call to action.
Submit your ads.
Measure your ad performance using TikTok’s native analytics.

More on Eklipse Blog >> Best Times to Post on TikTok to Get FYP

TikTok Ad Specs

TikTok ad videos should be 9 to 15 seconds long (max 60 seconds), with 9:16, 1:1 or 16:9 ratio, less than 500MB, and in .mp4, .mov, .mpeg, .3gp, or .avi format.

How Much Do TikTok Ads Cost?

TikTok lets its users set their own daily budget for ads, starting at $5 per day. However, it’s important to keep in mind that the more budget you spend, the more potential your content will reach new audiences.

TikTok Advertising Best Practices

To get the best results from your TikTok ad campaigns, follow these best practices:

Stay true to your streamer persona and be authentic.
Keep your videos direct and focused, ideally between 21 to 34 seconds.
Use vertical orientation for better performance.
Promote your ads during relevant events or trending topics.
Incorporate sound, text, and hashtags to enhance engagement.
Use TikTok’s interactive features to encourage user interaction.
Collaborate with influencers to expand your reach.
Test and optimize your content based on analytics.

More on Eklipse Blog >> 4 Simple Tips Writing Awesome TikTok Captions

Conclusion

Advertising on TikTok may be different from other social platforms, but understanding how to run ads on TikTok can lead to impressive results. Keep your message direct and simple to capture the attention of TikTok’s diverse and fast-moving audience. Good luck!

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How to Get the Zombie Ghost Operator Skin in Call of Duty

September 25, 2023

If you want to get your hands on the Zombie Ghost Operator skin in Call of Duty for Modern Warfare 2, Warzone, and the upcoming Modern Warfare 3, we’ve got you covered. Here’s a simple guide on how to unlock this eerie skin.

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